We're continuing our Top Release series with a look at games released in the month of May. While the month brought dozens of exciting new games to Steam, these are the Top 20 titles that stood above the rest. As always, we gather the Top 20 by looking at revenue generated by each product during the first two weeks after its release. We're also showcasing the Top 5 free-to-play games released in May, measured by total unique players.
We're always interested in looking at the huge variety of countries where these games are being developed. It's awesome to see players being able to enjoy products from all over the world. With developers hailing from 11 different countries this month, chances are one of these games is being worked on in a neighborhood near you. Check the lists below for the full details.
Month of the free-to-plays
Three games this month appear in both the list of Top 20 revenue generating games, as well as the list of Top 5 free-to-play games: Crucible, GWENT: The Witcher Card Game and Shop Titans. We've seen that happen in past top release lists, but never with multiple games in the same month. Not only did these products build up a big following of excited players, they also added extra content that their communities found to be a worthwhile enhancement to the base experience. We're looking forward to watching these communities grow even further with future updates.
May's DLC releases
Speaking of extra content, May included several big DLC releases that really resonated with players. We don't normally include DLC in our monthly Top Release lists, but with the amount of new content they add, players can often get just as much out of DLC as they would a new game. So for this month, we thought it would be fun to look at the top 5 DLC releases of May, based on the revenue they generated during launch. Check the list below for the Top 5.
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May's Top Releases
Here's the list of May's top releases ordered by release date (we've organized this list on a sale page too):
From June 16 at 10am PDT to June 22 at 10am PDT, the Steam Game Festival will showcase the newest games across every genre from developers in 65 countries. Fans will have a chance to try out new projects from first-time devs and veteran developers alike, including the opportunity to be among the first to demo some of the most highly anticipated games of the coming year. The event will also feature unique content throughout the week, including:
Developer demos and livestreams
Developer Spotlight: Original interviews
Playthroughs with the devs themselves
This is the third Steam Games Festival, and the largest yet. What began as a collaboration with Geoff Keighley and the Game Awards featuring a dozen titles soon branched off as a Valve-run event, with over 40 demos featured this spring- and now over 900 titles in the summer edition. See more details and join the festival here: https://store.steampowered.com/sale/gamefestival
Follow the event on social media and join the conversation: #SteamGameFestival
Returning to our monthly series of Top Releases on Steam, April brought a whole new batch of products and developers from around the world. As always, this month's charts look at the Top 20 products released in April (measured by revenue generated during the first two weeks after launch) and the Top 5 free to play products released in April (measured by unique accounts that played the game).
As we build these charts every month, it's easy to notice the consistent representation from titles utilizing Early Access. April was no exception, with 10 tiles either entering or exiting Early Access.
So, for this month's post, we thought it would be exciting to celebrate a few products coming out of Early Access, while hearing a bit about the journey from their developers. We asked 1939 Games (Kards - The WWII Card Game) & Unfrozen (Iratus: Lord of the Dead) about their experiences and takeaways from Early Access, what their players enjoyed most, and what they'd recommend to other teams who may be considering this model of development.
1939 Games
After forming in Reykjavik, Iceland five years ago, 1939 Games began working exclusively on their World War II themed card game - KARDS. Looking back on the game's run through Steam Early Access last year, Ingó Aevarsson from 1939 reflected on the experience, "Early Access was an invaluable part of our journey, especially due to the PvP focus of the game. We treated Early Access like our dress rehearsal. You don't get the same exposure as a fully released game, but there are just enough players to gather a lot of valuable data and feedback."
Ingó also emphasized how the team was careful not to rush into Early Access, sharing some advice for developers thinking of jumping in right away, "It was critically important to enter Early Access with a polished product, to create a positive atmosphere from the start. You should not regard it as a public QA for buggy, alpha code."
As 1939 moved through Early Access, Ingó says data gathering became central to the game's evolution and resulting success. As he put it, "The Early Access community is very passionate and willing to help you out, so you can use that to the game's advantage. The feedback loop with the community helped us shape many strategic development decisions."
Anyone following KARDS updates over the past year has seen how seriously 1939 treated this feedback loop. Nearly every week, the team released game updates, devlogs and bug fixes, all of which, Ingó says, were shaped by player behaviors, PvP stats and direct feedback from the Early Access community.
In addition, one of the big highlights for 1939's Early Access experience was the KARDS World Championship they hosted last December. Beyond the excitement of getting to watch players compete in the game they created, the team said they benefited from learning about all the ins and outs of hosting a tournament within the confines of Early Access, "It enabled us to create support structures and standard procedures ahead of the official launch," said Ingó.
April's release was good enough to put the game on this month's list of Top Releases, but it was also a validation of the relationship 1939 built with the entire KARDS community - something that the team knows they can count on, well beyond Early Access. Ingó sums it up by saying, "KARDS Early Access paid off in big ways, and the community is now a strong advocate for the game and a constant source of support and engagement."
Unfrozen
Another studio that took the path from Early Access to April's Top Release list is Unfrozen. From their HQ in Saint-Petersburg, Russia, the team at Unfrozen launched Iratus: Lord of the Dead into Steam Early Access in July of 2019. Once the team had a compelling playable version of its tactical, turn-based RPG, Unfrozen saw Steam Early Access as the right opportunity to start building a dedicated community, as they fine tuned several aspects of the game.
Denis Fedorov from the Unfrozen team explained, "It was super important that players could directly affect our decisions. We had pros and cons concerning some existing mechanics and systems, and it was feedback from the community that helped us make final decisions."
Denis also pointed out how important it is for developers to be transparent and set the right expectations with their players. From the moment the Iratus store page went live, players could find comprehensive Early Access information, outlining a development timeline, Unfrozen's motivations for using Early Access, and specifics detailing available features in the game.
"We shared our plans and vision with the community from the very beginning of this project." said Denis. "The most important thing about it – being open with the community."
He said this relationship grew even further as the game progressed through Early Access.
In describing how players fit in, Denis says, "Our players were able to be part of the Unfrozen Team!"
If that sounds like an exaggeration, look no further than Unfrozen's Discord channel, their update history, or the game's Steam Discussions over the past year. There are numerous examples of players and Unfrozen devs going back and forth discussing mechanics and identifying bugs to address.
"The most active and devoted part of our community appreciated that we trusted them so much," said Denis.
A simple look at the game's review graph over the course of Early Access illustrates growth on that trust, as the game steadily climbed from a 71% review score when it first launched to the 86% positive rating that it has today.
A big thank you to both 1939 Games and the team at Unfrozen for sharing their experiences with Early Access.
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April's Top Releases
Here's the list of April's top releases ordered by release date (we've organized this list on a handy sale page too):
Has the time ever felt more right to take stock and enjoy what’s sitting right on your shelf?
The Spring Cleaning Event is designed to help! DEWEY Decimal, the Smart Home Librarian, is here to suggest fun new ways to dust off and dig into your Steam Library collection of games.
Alongside DEWEY, this year’s clean sweep includes new challenges like Play Next (recommendations from your Library based on your play history), and Remote Play Together (recommendations from your Library you can share online with your friends).
For players who’ve yet to build a Library of their own, DEWEY even recommends free titles to help you make the most of Steam, now through May 28th at 10am PDT.
So get to work, Spring Cleaners – Let’s dust off those unplayed games!
Earlier this year, Experiment 008: Play Next entered the Steam Labs for testing. Using machine learning to make informed suggestions, the feature is designed to help users with extensive libraries decide which of their games to play next.
Based on positive feedback from customers, Play Next has proved successful enough to graduate from the Lab. With today's Steam Client update, that functionality is now integrated into the Steam Library.
Users who have unplayed (or very low playtime) games in their library, will now have a Play Next shelf available in the library view.
In this experiment, Query Expansion, we improve Steam Search by treating tags more like a human would: using logic! Take the three tags RTS, Real-Time, and Strategy, for instance. If a game is tagged RTS but not Real-Time and Strategy, a search for Real-Time + Strategy won’t find that game using Steam's existing Search tech. Query Expansion fixes that.
You can experience our new Search Results - including those surfaced thanks to Query Expansion - when you visit Steam Labs Experiment 004.1: Search Query Expansion. Here, many searches which leverage tags will now cast a wider net and display more titles. As always, we’d love your feedback; You can let us know what you think of your new Search Results in the discussions.
Read on to learn about how Query Expansion gives better search results.
Improving Search Results with Query Expansion
The core of Query Expansion is that we don't just consider the tags on a game, but also the tags that these logically imply.
Let’s say you're hankering to play a 3D Platformer, so you select the 3D and Platformer tags in Steam Search. As a result, you see something like this:
However we also have a 3D Platformer tag. If you searched for that instead, you'd get more results, but this is also missing some items from your first search:
Now, when you opt into Steam Labs’ improved Search with Query Expansion you get all of these results, plus more, regardless which set of tags you use to perform the search. Here we can see that this set of results is broader than even the sum of the previous two methods':
In either of our initial cases, results were missed because the existing version of Search treats all tags as unrelated pieces of information. A human can of course discern that 3D Platformer is composed of the elements 3D and Platformer. Search ought to be smart enough to recognize this sort of relationship, too.
Search shouldn’t be too smart, however, because it’s not a recommender—it should return what the user asked for; no more, no less. But before we go too deeply into our solution, let’s get a better look at the problem.
Gaps in Tagging
Some games are tagged more thoroughly than others. We have some longer-term plans to help address that, and Query Expansion is a simple first step.
For example, games tagged RTS might not always have the tags Real-Time + Strategy, and vice versa. Likewise, a game tagged Action-Adventure + JRPG might lack the tags Action, Adventure, and RPG. Unfortunately this will return Search results that vary considerably based on which particular tags the user happens to choose. (See below for details.)
Developers who don’t know about this issue might, for example, tag their game RTS and not realize that it could fail to return in a search for the simpler tag Strategy. And who could fault them?
On the flip side, developers who do know about this issue might load their game up with every possible permutation of their chief tags—indicating RTS in addition to Real-Time + Strategy, RTS, and so on. The downside to this approach is that it fills the game’s tag profile with lots of redundant tags, when we instead need more meaningful tags which help describe or surface the game to users in the Steam store.
Query Expansion fills these gaps without requiring taggers to add synonymous tags to every game on Steam, or requiring players to form complex search queries.
How It Works
Let's look more directly at what Query Expansion does, and just as importantly, what it doesn’t do, so that we can become confident in the quality of the Search Results surfaced by these changes with respect to tags.
First and foremost, we intend for our Query Expansion to err toward being cautionary. For instance, we've told it that:
However we've not taken a leap to suggest synonymous relationships between merely similar or corollary tags. For example:
Dark does not imply Lovecraftian Fantasy does not imply Magic Shooter does not imply Action and Strategy does not imply Turn-Based
Sure, Dark and Lovecraftian often appear together in association with the same games, but this correlation is not equivalence, and therefore these two tags aren't appropriate to associate with one another when implementing Query Expansion.
With that established, we went through our entire list of tags and mapped out relationships that everyone could agree made sense. This includes tags that break down into other tags (FPS → First Person + Shooter) as well as tags that are constructed from other tags (Strategy + RPG → Strategy RPG). Most of these relationships work in both directions, but not all of them.
For instance, a game tagged Looter Shooter clearly deserves the tags Loot and Shooter. However, Looter Shooter is a specific sub-genre with its own conventions. And although it’s not Steam’s place to define those conventions, it does seem prudent to recognize that not every game tagged with Loot and Shooter is necessarily a Looter Shooter. For now, relationships between tags like this require human consideration.
Expanding Tag Queries, Step by Step
Here’s a somewhat simplified example of what goes on under the hood.
Search queries start with the user’s list of tags: Action + Adventure + 2D Platformer + Puzzle
We identify complex tags and break them down into simple tags: 2D Platformer → 2D + Platformer
We see if any simple tags combine to form complex tags: Action + Adventure → Action Adventure Puzzle + Platformer → Puzzle Platformer
We add these as synonyms for each of our original tags using OR: (Action OR Action Adventure) + (Adventure OR Action Adventure) + (2D OR 2D Platformer) + (Platformer OR 2D Platformer) + (Puzzle OR Puzzle Platformer)
Next, for each tag, we look for complex tags that fully incorporate it: Action → (Action Adventure OR Action RPG OR Action Roguelike) Adventure → (Action Adventure) 2D → (2D Platformer OR 2D Fighter) Platformer → (2D Platformer OR 3D Platformer OR Precision Platformer OR Puzzle Platformer) Puzzle → (Puzzle Platformer)
We add these as synonyms for each of our original tags, using OR (provided we haven’t added them already in an earlier step:) (Action OR Action Adventure OR Action RPG OR Action Roguelike) + (Adventure OR Action Adventure) + (2D OR 2D Platformer OR 2D Fighter) + (Platformer OR 2D Platformer OR 3D Platformer OR Precision Platformer OR Puzzle Platformer) + (Puzzle OR Puzzle Platformer)
Now some of you might be thinking, “Action RPG? 2D Fighter? I thought we were looking for Action+Adventure+2D+Platformer+Puzzle, what’s this other stuff doing in here? Surely this will pollute our Search Results!”
Good question! But don’t worry, those extra terms don’t ruin the results—quite the opposite. The OR logic makes sure the fancier tags are only there to contribute the bit that overlaps with the user’s request—the Action in Action RPG in this example. And keep in mind there are tons of genre hybrids on Steam; so the fancier terms ensure that when you ask for peanut-butter flavored snacks, we don’t forget to include peanut-butter-and-chocolate cookies (but rest assured, we won’t return any chocolate snacks that don’t also have peanut-butter).
This approach allows us to locate more titles than were served by even the sum of results when searching for 3D, Platformer, and 3D Platformer, as in our first example. Now, additional results such as Biped, are served front and center. This title has the tags 3D and Puzzle Platformer associated with it. So you see, now searches for complex tags like 3D Platformer catch titles with alternate though still relevant combinations of tags.
Applications
Query Expansion isn’t the final word in improving our tags system, but it’s a good place to start. For now we’re just leveraging Query Expansion as applied to tags in this Search experiment. We’ll be closely monitoring the results before we decide whether and how to use Query Expansion in other applications such as across more forms of metadata in Search, or in additional Browse views, Recommendations algorithms, Dynamic Collections in the Library, and other areas of Steam.
Try Searching with Expanded Queries Today
You’ll need to opt in to the Steam Labs Search experiment to see the new Search results leveraging Expanded Queries as applied to tags. You can do this by visiting Steam Labs Experiment 4.1: Search with Expanded Tags.
Steam Labs
Today's changes to Search were made as part of Steam Labs, an experimental environment where we try out potential changes and additions to Steam, and gather feedback on their usefulness.
By developing new features in Labs we're able to experiment without impacting everyone who uses and sells games on Steam. At the same time, we can try things out publicly and receive feedback early in the development process. If you would like to help us further design and refine Search or other Steam features, head over to Steam Labs and try out the experiments that catch your interest. We look forward to your feedback!
With this post, we’re unveiling our monthly Top Release list for March. As a reminder, we showcase the top 20 titles released for the month, measured by the revenue generated during the first two weeks after release. Since free to play products don’t always generate revenue, we also list the top 5 free to play games, based on total unique players accumulated during their two week launch windows.
March continued to demonstrate some of the themes that we’re always excited to see. They are worth summarizing this month as well:
Games this month were developed in 14 different countries – check the entire list below for specifics.
8 games either entering into or graduating from Early Access.
13 games this month feature support for controllers or other input devices.
Standalone Soundtracks
We recently overhauled the way that soundtracks are delivered on Steam, making it easier for players to listen to their favorite songs while not in-game. You can read more about those changes here. With this month’s top release list, it was great to see that six of these games are taking advantage of the new soundtrack system – DJMAX RESPECT V, Ori and the Will of the Wisps, Avorion, Yes, Your Grace, One Step From Eden & State of Decay 2.
Beyond checking the storepage of your favorite game for an available soundtrack, you can also browse Steam's Soundtrack Hub for a look at all of the newly released and top selling soundtracks.
Decades of Classic Franchises
March was a historic month for highly anticipated sequels. About half of the top releases this month are follow-ups to popular franchises, with some getting their start more than 20 years ago. We've come a long way from the days of playing DOOM from floppy disks or registering product keys from Half-Life boxes.
We know a lot of you (like us here at Valve) are stuck at home right now trying to work or attend school remotely. Or maybe you're just playing a bunch of great games on Steam. Whatever the case may be, we know that with so many people at home trying to get things done at the same time, it can put a stress on your home’s internet bandwidth.
With that in mind, we thought it was a good time to remind everyone of some of the features the Steam client offers relating to downloads, so that you can manage your home bandwidth and help everyone in your house handle this unique situation we all find ourselves in.
Changes to Auto-Updating to Spread Out Peak Load
For games that haven’t been played recently, Steam has already been scheduling updates for the next off-peak local time period. Beginning this week, we are now spreading these updates out over several more days. Only games played within the last 3 days will be updated immediately. As always, the game will begin updating immediately if you request to play it, and you can always initiate an update (or pause it indefinitely) through the Download Manager. We’re also looking into additional solutions to help on our side.
Options You Can Control
In addition to changes Steam is making to auto-updating, we wanted to remind you that there are also a number of options you can control. We believe that the best solution for most users is to take advantage of Steam’s existing throttling and scheduling features to set their own optimal behavior. So here are some suggestions – follow this link for more details on how-to:
Schedule auto-update windows! This will ensure that Steam doesn’t start updating a game while you’re in the middle of your work day.
If you don’t play a game in your library often, you can keep it installed but choose to no longer download automatic updates.
You can self-throttle your own connection to Steam. This might ease the load on your network connection, and may help ease bandwidth loads if network traffic in your area needs to be reduced.
Take advantage of Library Folders settings, so you can move infrequently-played games from an SSD to a storage HDD. This is usually better for you (and your bandwidth) rather than uninstalling the game and needing to re-download it later.
February may have been the shortest month of the year, but that doesn't mean a shortage of top releases on Steam.
This month's lists showcase the top titles released in February (measured by the revenue generated during the first two weeks after their launch) and the top five free to play releases (measured by unique player count). As always, we take a look at some of the trends in these charts. But as a special part of this post, we’ve also included a spotlight section with two of the teams featured this month: Flying Oaks Games (ScourgeBringer) & Ink Stains Games (Stoneshard).
A Big Month for Early Access
The first thing we noticed this month is the high volume of games using Early Access. With nearly half of the games this month graduating to full release or making their debuts, Early Access continues to be a successful option for developers and players alike. When we launched Early Access back in 2013, we hoped that the program would provide developers with an optional path to work on their game alongside data and feedback from players. It’s great to see so many studios finding success through Early Access.
Developer Spotlights: Flying Oak Games & Ink Stains Games
Obviously, finding success with a first release is not something that every team achieves. For many developers, a first release can be challenging and rewarding experience, but one that doesn't lead to a spot on a monthly top release list. This month we thought it would be great to celebrate some of the teams whose first releases didn't make a top 20 list, but have found their way on to this month’s charts with a subsequent release. We asked Flying Oak Games (ScourgeBringer) and Ink Stains Games (Stoneshard) about the biggest takeaways from their first launches, how those translated to success this time around, and what they'd recommend to other developers who didn't make a top 20 list with their first launch.
Flying Oak Games
In 2016 Flying Oak Games released the twin-stick shooter, NeuroVoider, for both consoles and Steam. The team points out that not enough focus was put on the quality of that title’s PC features. So, when they set out to make this month's hit, ScourgeBringer, Flying Oak made it a goal to ensure that their PC features be fully developed.
As Thomas Altenburger from the Flying Oak team puts it, "Quality depended on properly responding to our PC players, so we put extra effort into including as many Steam features as possible: Extended settings (e.g., full control support and remapping), working toward a crash free release, and localizing the game in as many languages as possible."
The team also said they were much more aware of Steam tags this time around. Rather than waiting to see how players decided to tag the game, they put emphasis on researching and selecting appropriate Steam tags before release. By carefully researching similar games, they were able to target players who were more likely to be interested in ScourgeBringer.
"We noticed that Steam is targeting players with similar interests more efficiently than in 2016,” said Thomas. “Understand: Set your tags right! We're pleased to see that new players are already familiar with the genres."
Finally, Flying Oak emphasized the importance of their publisher, Dear Villagers, who were able to create a focused marketing campaign that targeted relevant markets by using content creators specifically tailored for them.
"It has been hard, but we're very proud of the result and more importantly,” said Thomas. “Steam players seem to acknowledge the effort!"
Ink Stains Games
When designing their latest title, Stoneshard, Ink Stains Games set out to create a product that was much bigger in scope than their first game 12 is Better Than 6. According to the team, the big difference this time around came from placing a greater focus on expanding their engagement with the community. Speaking with the team about the ways they made this happen, there was an emphasis on paying more attention to a global audience.
"From the very beginning, we chose Steam as one of our main community platforms, giving it priority over our other social networks,” said Andrey Tsypaiev from Ink Stains. “Here, we regularly published devlogs about our progress in several languages - this approach allowed us to build several regional communities around our game."
If you follow Stoneshard on Steam, you've probably seen these devlogs in the game's News Hub. Each one gives unique insights into the development path, along with sneak previews and colorful gifs showcasing upcoming features. Something that isn't always obvious to players though, is the fact that the team creates several localized versions of these devlogs. Regardless of what language a player has Steam set to, Ink Stains is able to share Stoneshard development with their entire community.
Andrey's advice to other teams, "Start working with the community as soon as possible. This strategy allows you to create the backbone of a community you will be working with later."
Thank you and congratulations to both Ink Stains Games and Flying Oak Games for sharing their experiences in creating a Top Release of February 2020.
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February's Top Releases
If you've made it this far, here's the list of February's top releases ordered by release date (we've organized this list on a sale page too):
ScourgeBringer Flying Oak Games & E-Studio (France & Finland)
Today we released the Steam Interactive Recommender, a way for users to harness the power of machine learning to discover personalized, interactive recommendations, based on your patterns of play. Along with powerful tag-based filters, you can tailor your results on the fly, selecting your own balance of popular or niche, and recent or classic titles, to find just the right games you're in the mood to play.
Recommendations generated by the system will appear on your store homepage. The Explore and Customize button leads to the full Interactive Recommender, where you can adjust parameters and save settings. Any customizations you make will also be used on the homepage.
Originally Steam Labs Experiment 002: Interactive Recommender, this new feature is now available to all users in the Steam store.
The Interactive Recommender uses a machine learning model that is trained based on the playtime histories of millions of Steam users. It's not directly affected by tags or reviews—it instead learns about the games on Steam by looking at what users actually play. The basic idea is that if there are other players with similar play habits to you, who also play a game that you haven't tried yet, then that game is likely to be one you'll enjoy too.
We're also starting to apply the underlying model in other parts of the Steam store, where we think it can help players see the most relevant content or make more informed choices. For example, when viewing the page for a particular game, you may sometimes see "Players like you love this game" shown as a reason why the game is relevant to you, alongside other factors.
One of Many Content Discovery Features of Steam
The Interactive Recommender isn't a replacement for our existing content discovery systems, but rather an addition to the variety of ways Steam recommends games to players. Although it's a powerful tool, there are some things it can't do. For example, it can't recommend new releases that nobody has played yet, while the Discovery Queue is designed to do just that. That said, we are starting to use the technology underlying the Interactive Recommender to power other features on Steam such as Steam Labs Experiment 008: Play Next, which recommends games you've already purchased but for whatever reason have not yet played. The result is a Steam experience that is more effective at connecting customers to games they'll love across a variety of scenarios.
Steam Labs Experiments
The Steam Interactive Recommender was first released as part of our Steam Labs initiative. Feedback from visitors to the Labs helps us evaluate and iterate on potential new Steam features like this one. While in development, your feedback led us to add tag filtering and saved settings for even more powerfully-guided recommendations. We also looked at quantitative data, measuring clickthrough rates, and conversion rates to wishlist and purchases of games from both the home page capsule, and the full Interactive Recommender page. The data compared favorably with other Steam features, not just in the few weeks after introduction, but consistently over the following months, giving us confidence that this tool is providing long term value in helping users find games they enjoy. It's also pleasing to note that games found this way covered a large portion of our catalog, not just the most popular hits, with well over 10,000 different games purchased as a result of visits to the Interactive Recommender page.
Thanks to everyone who helped us refine the Interactive Recommender for release. Check out other ongoing experiments at https://store.steampowered.com/labs.