Run your own magic shop on a storybook island! Grow enchanted plants, brew potions, craft staffs and flying brooms by hand, then sell them to the villagers. Play solo or in co-op with friends, cast silly spells on each other and soar across the sky.

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Coming Soon To Early Access

The developers of this game intend to release as a work in progress, developing with the feedback of players.

Note: Games in Early Access are not complete and may or may not change further. If you are not excited to play this game in its current state, then you should wait to see if the game progresses further in development. Learn more

What the developers have to say:

Why Early Access?

“
Magic Shop Simulator features deeply layered systems — potion brewing, wand crafting, multi-currency payment mechanics, seasonal economies, secret society dynamics, and more. The best way to refine an experience this complex is to build it alongside our players. Community feedback will directly shape everything from the difficulty tuning of our mini-games (the mixing and line-tracing mechanics) to how the Round Table vs. Watchers faction balance actually feels in practice.”

Approximately how long will this game be in Early Access?

“We're planning around 6–12 months in Early Access. During this time, we'll be building on top of the existing core loop — shop management, potion & wand crafting, co-op, and the faction system — adding seasonal holiday events, expanded NPC quest chains, new license tiers, and the full story arc. Our goal is to bring Swanford to its full potential by the time we launch the complete version.”

How is the full version planned to differ from the Early Access version?

“In Early Access, the core gameplay loop is playable: shop management, potion and wand crafting systems, gold/silver/bronze currency mechanics, 4-player co-op, thief-catching, and the Round Table vs. Watchers faction system. For the full release, we plan to add all 12 seasonal festivals (from Ostara to Yule), the complete license system up through Level 7 and specialty licenses (Candle Master, Telepathy, Broom, etc.), expanded NPC quest networks, full integration of the Magic Ministry and Swanford College into the story, and the complete Prophecy Orb system at full capacity.”

What is the current state of the Early Access version?

“The game's core is playable. You can open your shop, serve customers, grow herbs in your greenhouse, brew potions using the cauldron mixing mini-game, craft wands through the line-tracing mini-game, and handle transactions in gold, silver, and bronze currency. 4-player online co-op is active, the theft system and cursed item mechanics are functioning at a basic level. Some content is still in development — a portion of the seasonal festivals, additional NPC quest chains, and higher-tier license products have not yet been fully implemented.”

Will the game be priced differently during and after Early Access?

“We plan to gradually raise the price as we approach and reach the full release. Those who support us during Early Access will get in before that increase, as a thank-you for being part of the journey early on.”

How are you planning on involving the Community in your development process?

“We'll be sharing regular developer logs through the Steam discussion forums and our Discord server. We plan to run community polls and surveys on topics like mini-game difficulty curves, the balance between the Round Table and Watchers factions, and which license content gets added first. Bug reports and balance suggestions will always be a top priority for us.”
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Planned Release Date: To be announced

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About This Game

Welcome to Magic Isle

The villagers here want more than apples. They want love potions, flying brooms and staffs that turn people into giants. Open your own little market, give it a name and grow it into the most talked-about shop on the island.

Make everything by hand

  • Grow ten magic plants in your greenhouses, run a farm and raise animals.
  • Brew potions: throw in the ingredients, stir the cauldron, keep the heat in the sweet spot and fill every bottle.
  • Craft 25 staffs: shape the wood, load the press and draw the enchantment in one stroke. A steady hand can earn a Legendary staff.
  • Build your own broom: plane the handle, bind the bristles, set the rune and take it on a test flight.

Sell, expand, repeat

Stock your shelves, set your prices and serve customers who come in asking for a specific staff, broom or potion. Upgrade your market, read magic books that change how your shop runs, earn the trust of the island's factions and watch out for thieves.

Cast. Fly. Cause trouble.

Play with 25 comic spells: shrink someone, give them a giant head, launch them like a rocket or send a swarm of bats after them. Then jump on one of nine brooms, fly low for nitro, thread narrow gaps and pull barrel rolls over the waterfalls.

Better with friends

Invite your friends over Steam and run the island together. One brews, one sells, and someone will definitely end up with a giant head.

System Requirements

    Minimum:
    • OS: Windows 10 (64-bit)
    • Processor: Intel Core i5-7400 / AMD Ryzen 3 1200
    • Memory: 8 GB RAM
    • Graphics: Nvidia GTX 1050 / RX 570 (4GB+ of VRAM)
    • DirectX: Version 11
    • Storage: 10 GB available space
    • Sound Card: DirectX Compatible
    • Additional Notes: LOW Quality / 60FPS / 1920x1080.