Run a sneaker store and keep fakes off your shelves. Before you buy a pair, check its stitching, tags, sole and box label against the Brand Book. Haggle with sellers and customers, bid on rare pairs at auction, ship online orders and collect 110+ handcrafted sneakers.

Sign in to add this item to your wishlist, follow it, or mark it as ignored

Coming Soon To Early Access

The developers of this game intend to release as a work in progress, developing with the feedback of players.

Note: Games in Early Access are not complete and may or may not change further. If you are not excited to play this game in its current state, then you should wait to see if the game progresses further in development. Learn more

What the developers have to say:

Why Early Access?

“Real or Rep is built around two systems: running a sneaker store and legit checking every pair that comes in. Both depend on balance. How hard should a fake be to spot? How fast should the store grow? Which sneakers do players want to collect?

We are a small team, and we want to answer these questions together with players. Early Access lets us tune the economy and legit check difficulty based on real feedback, and keep adding the sneakers and features players ask for most.”

Approximately how long will this game be in Early Access?

“We expect Real or Rep to stay in Early Access for around 4 to 6 months. This is an estimate, not a fixed date. If a system needs more time, we will take that time rather than release an unfinished full version.”

How is the full version planned to differ from the Early Access version?

“We plan to expand the game in these areas during Early Access:

More sneakers: New models and sizes added to the collection.
More products: New product types and variants for your store.
Deeper legit checks: More fake variations and more details to inspect.
Store progression: More expansions, decorations and upgrades.
Staff and automation: Helpers who take over routine work, so you can focus on new and rare sneakers.
Polish: Balance changes, quality-of-life features, more languages and optimization.

These plans may change based on community feedback.”

What is the current state of the Early Access version?

“The Early Access version covers the full core loop. You can:

Buy, price and sell sneakers in your own store
Legit check every pair against the in-game Brand Book and decide if it is real or fake
Collect 110+ handcrafted sneaker models
Become an expert on a model and put it on display in your Collection Room
Sell over 20 product types, each in 5 variants
Bid on rare pairs at auctions
Pack and ship online orders
Expand and decorate your store

The game is stable, but you may run into bugs and balance issues. We will fix them in regular updates.”

Will the game be priced differently during and after Early Access?

“Yes. We plan to raise the price gradually as new content and features are added. Players who buy during Early Access get the game at its lowest base price and receive all future updates at no extra cost.”

How are you planning on involving the Community in your development process?

“Our Discord and the Steam discussion forums are where we collect feedback. We read bug reports and suggestions and use them to plan updates. For bigger decisions, such as which features or sneaker collections come next, we will run polls and discussions. We will also post regular development updates so players know what we are working on and why.”
Read more

Download Sneaker Store Simulator: Demo

This game is not yet available on Steam

Planned Release Date: Dec 2, 2026

This game plans to unlock in approximately 5 weeks

Interested?
Add to your wishlist and get notified when it becomes available.
 

Report bugs and leave feedback for this game on the discussion boards

See all discussions

About This Game

All 110+ sneakers in the game are modeled and textured by our own artists.

Any pair that comes in could be a rep. Check the stitching, tags, sole and box label, and compare each detail with the in-game Brand Book. When you turn a page, the sneaker turns to the same angle. Haggle with sellers when you buy and with customers when you sell.

Pass 7 legit checks on the same model to become an expert on it. Expert models go on display in the Collection Room above your store, and each one gives a permanent customer boost based on its rarity. There are 110+ models to master.

As your reputation grows, new product lines open up: shoe care like laces, cleaners and silicone insoles, apparel like t-shirts, shorts, hats and beanies, and accessories from backpacks and waist bags to basketballs and mugs. Over 20 product types, each in 5 variants.

Expand the store into new sections, arrange shelves and displays where you want them, and decorate the space in your own style.

Rare, high-value pairs go up for auction. Bid against other buyers and decide how high you are willing to go.

Orders come in from around the world. Pack each item and ship it before the deadline, or the customer cancels.

System Requirements

Windows
macOS
    Minimum:
    • Requires a 64-bit processor and operating system
    • OS: Windows 10 64-bit
    • Processor: Intel Core i3 3.0 GHz or Ryzen 3xxx
    • Memory: 8 GB RAM
    • Graphics: Nvidia GeForce GTX 960 4GB VRAM
    • Storage: 2 GB available space
    Recommended:
    • Requires a 64-bit processor and operating system
    • OS: Windows 10 64-bit
    • Processor: Intel Core i5 (recent generation)
    • Memory: 16 GB RAM
    • Graphics: NVidia GeForce GTX 1070 or better 6GB VRAM
    • Storage: 2 GB available space
    Minimum:
    • Requires an Apple processor
    • OS: macOS Big Sur 11+
    • Processor: Apple M2
    • Memory: 8 GB RAM
    • Storage: 3 GB available space
    Recommended:
    • Requires an Apple processor
    • OS: macOS Big Sur 11+
    • Processor: Apple M1 Pro
    • Memory: 16 GB RAM
    • Storage: 3 GB available space
Review Filters