March 16, 2009 Valve, creators of best-selling entertainment products and advanced technologies, today announced the arrival of in-game downloadable content to Steam, their massively popular PC gaming platform. In-game DLC allows developers and publishers to use their own games as a platform for selling additional content to gamers.
The first game to take advantage of this new in-game DLC capability is The Maw, by Twisted Pixel Games. Their first DLC releases are levels entitled The Maw: Brute Force and The Maw: River Redirect. Each DLC level expands The Maw storyline by fitting in-between the original levels as "deleted scenes."
Twisted Pixel CEO, Michael Wilford, says "We're happy that we can now offer Steam customers significant expansions to the Maw story, delivering more Maw directly to gamers while they're still playing the game."
DLC can now be added to any game on Steam, regardless of whether it was originally purchased via Steam, at retail, or via other digital outlets. It is also a feature of Steamworks, the suite of free tools and services available to game developers and publishers.