Startup Company is a business simulation sandbox game. You play as the CEO of a newly formed software company. Your job is to either complete client contracts to make money, or build your very own products.
Recent Reviews:
Mostly Positive (125) - 75% of the 125 user reviews in the last 30 days are positive.
All Reviews:
Mostly Positive (1,460) - 76% of the 1,460 user reviews for this game are positive.
Release Date:
Aug 11, 2017

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Early Access Game

Get instant access and start playing; get involved with this game as it develops.

Note: This Early Access game is not complete and may or may not change further. If you are not excited to play this game in its current state, then you should wait to see if the game progresses further in development. Learn more

What the developers have to say:

Why Early Access?

“Startup Company is now stable and playable. We believe this is the perfect time to start inviting the community to help optimize existing features, polish the game balance and most importantly deciding what new features should be added.”

Approximately how long will this game be in Early Access?

“Until we all agree it's done. Probably less than 1 year.”

How is the full version planned to differ from the Early Access version?

“New features are constantly being added, but our current roadmap looks like this:

  • New employee type: Marketers (including marketing campaigns)
  • New employee type: Supporter (including support tickets)
  • Employees requiring raises and eventually switching to competitors
  • Random events
  • Improved sound effects
  • Achievements
  • Improved usability and tips/help
However we recommend only purchasing the game if you want to play it as it is right now.”

What is the current state of the Early Access version?

“The game is stable on all platforms and completely playable. Current content is providing up to 8 hours of playtime.

Please be aware that the game currently doesn't contain any tutorials.”

Will the game be priced differently during and after Early Access?

“We plan to gradually raise the price as we ship new content and features.”

How are you planning on involving the Community in your development process?

“Startup Company is already built by the community. From the beginning all development has been streamed on Twitch. Bugtracking is kept publicly available to everyone and new features has always been based on requests.

We will continue down this path and inviting Steam Early Access players to join the conversation.”
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Recent updates View all (41)

July 13

Devlog #22

Hi everyone,

This has been an amazing week! I was finally able to finish hotfixing Beta 16 and go all-in on Beta 17 development.

The Big Marketing Update
I’ve been putting a lot of hours into designing this new update. I’ve read all of your 126 marketing suggestions on Conflux and hope I’ve been able to combine all of the best ideas.

You’ll be able to run Text Ads, Banner Ads, Video Ads, Radio/Podcast commercials and TV commercials.

The mechanics of marketing have been changed quite a lot. You now start by creating the campaign. Next you can start/stop the campaign and set a maximum daily budget. You are no longer required to constantly restart campaigns.

Each campaign will have a potential reach and a conversion rate. The conversion rate is based on a lot of different variables. Not only is the satisfaction of the feature you’re promoting taken into consideration, you’ll also be able to target the correct audience to get a good conversion rate.

Once a campaign has reached 10% of its potential reach, you’ll be able to analyze the campaign and get insight into what variables increased or decreased the conversion rate. This insight allows you to create more efficient campaigns in the future.

The conversion rate will vary a lot. Creating effective marketing campaigns will dramatically boost your product.

Everything is directly inspired by my own experience with marketing and I believe I got quite close to the real world with this one. I wish I could let you try it out right away :-)

New Framework Limitations
A big issue and “immersion-breaker” is the possibility to earn millions of dollars with a product that only contains a Landing Page. This will be fixed in Beta 17. You’ll now have to max out your current framework in order to upgrade to the next one. This means you’re forced to max out all 3 features until you can increase the “max feature level”.

Beta 17 will also introduce a new variable to your products: Satisfaction. You’ll now have to improve features based on user feedback. The total satisfaction is based on the average of all features. Satisfaction will directly impact your conversion rate when running marketing campaigns.

The return of organic growth
Organic growth will return to the game. The amount of traffic is based on overall product satisfaction.

Reset Peak CU
By popular demand, you will be able to reset the Peak CU counter whenever you like.

Inbox Improvements
Another one by popular demand. You are no longer required to delete emails one by one.

Thanks for reading!

All the best,

12 comments Read more

July 6

Devlog #21

Hi everyone,

I’ve had some very busy days since the release of Beta 16. Not only has the Summer Sale attracted a lot of new users, but I have also spent a lot of hours fixing bugs in Beta 16. A total of six hotfixes have been shipped pushing the latest version to “Beta 16.6”.

Here’s a list of all the bugs that were fixed:

🔵 Hide stock options while merging is active.
🔵 Disable “move workstation” button while office building is not selected.
🔵 Fixed various typos/localization issues.
🔵 Fixed bug causing owned stocks percentage to not show 0–1% ownership.
🔵 French version: fixed unavailable framework buttons.
🔵 German version: fixed typo in product merge text.
🔵 Fixed bug allowing players to place hosting equipment in their office.
🔵 Removed incorrect hosting building expenses from product hosting tab.
🔵 Reduced “new product requirements” to be 15 completed milestones instead of a complete buyout.
🔵 Returned missing office items (walls, glass door, etc.)
🔵 Fixed bug causing rack devices to be lost when buying without any space available.
🔵 Updated “Upgrade Employee Level” feature to add one new demand per upgrade.
🔵 Fixed bug causing product stats to show broken graphs if game was paused.
🔵 Fixed bug causing “New Tier” dialog to show on every load.
🔵 Fixed bug where the running cost of air conditioners was not included.
🔵 Fixed bug crashing the game after upgrading specific employees.
🔵 Fixed bug allowing players to create a new product too soon.
🔵 Added “Yesterday” product traffic graph for other languages than English.
🔵 Fixed wrong max. buy amount for buying stocks.
🔵 Disabled “upgrade workstation” button when not in office building.
🔵 Fixed wrong translations in PT-BR version.
🔵 Show error when player is trying to merge two products of different types.
🔵 Buffed email marketing campaign.
🔵 Fixed bug causing wrong ESC behavior after moving an item between floors.
🔵 Changed “office/hosting building quick switcher” to a single toggle button
🔵 Fixed bug causing competitors to stay in “Merge in progress” state.
🔵 Fixed bug happening when merging multiple competitors into same product.
🔵 Increased basement hosting building cost from 10k to 20k to avoid new players renting the wrong building.
🔵 Disabled ESC key when time machine is running.
🔵 Changed milestone behavior to only allow unlocking of the next milestone “in line”.
🔵 Fixed issue where hosting allocation was 0% for first product.
🔵 Introduced new one-button building switcher.
🔵 Hide employee level upgrade tip when max. level reached.

The road to full release
With Beta 16 safely shipped, I’m now starting to really work towards the final version of Startup Company. There’s still a lot of work to be done, but it’s now much clearer to me what needs to be done.

To share my vision with you, I’ve created this roadmap showing you the future of SC. It will probably change a lot and nothing should be considered as “official”, but for the first time you can now see where I’m headed.

Feature suggestions overflow
Firstly, I would like to thank all of you who send me suggestions and ideas for the game. I really appreciate it and use your suggestions a lot when designing the game.

I’m currently receiving between 10 and 15 suggestions per day. That’s at least 300 per month! I used to respond to all of your suggestions, but recently I have decided to prioritize developing the game. I still read everything. I hope you understand. :-)

Do you have suggestions or ideas for the game? Check out our Conflux board.

Thanks for reading and see you next week!

9 comments Read more
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“Startup Company is actually a pretty solid game!”

“Startup Company was a great game!”

About This Game

About the game

Startup Company is a business simulation sandbox game. You play as the CEO of a newly formed software company. With an empty bank account you are forced to complete client contracts, but as soon as you get enough money you will be able to start competing against the largest tech giants, building your very own products and services.

Startup Company includes:

* Build Mode: Design your very own office.
* Contract Work: Win contracts by competing on price and service.
* Crafting System: Merge components to create modules. Use modules to create products.
* Products: Build outstanding products by adding features, managing servers and running marketing campaigns.


A great company is built by great people. Optimize your staff benefits and working conditions to attract the best employees.

Win Contracts

You'll be facing hundreds of available contracts, but not all of them will be good for your team. Work your way up and compete with the best in the industry to win the big contracts!

Develop, Merge, Repeat

That's right, even software needs a little piecing together!

No matter if you want to deliver contracts or build your own product you need components and modules. Use developers, designers and lead developers to produce what you need.

Startup Company includes a fully featured crafting/development system where you will be able to merge components into modules, servers or product features.

Release, Update and Expand

Creating successful products is all about making the right decisions. Implementing or upgrading the right features is what generates hype. Hype generates users and users generate money.

You'll have to constantly pay attention to your hype otherwise users will start to drift away from your product. Keeping the product under constant development and releasing new versions is key to success.

It's your sandbox, let your imagination run wild!

System Requirements

Mac OS X
SteamOS + Linux
    • OS: Windows 7
    • Processor: 2 GHz Dual Core
    • Memory: 2 GB RAM
    • Graphics: Nvidia GeForce GTX 570 or similar
    • Storage: 200 MB available space
    • OS: OS X 10.9
    • Processor: 2 GHz Dual Core
    • Memory: 2 GB RAM
    • Graphics: Nvidia GeForce GTX 570 or similar
    • Storage: 200 MB available space
    • Additional Notes: Only 64-bit
    • OS: Ubuntu 12.04 and later
    • Processor: 2 GHz Dual Core
    • Memory: 2 GB RAM
    • Graphics: Nvidia GeForce GTX 570 or similar
    • Storage: 200 MB available space
    • Additional Notes: Only 64-bit. The game may be working on other distributions, but not guaranteed or supported.
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