Startup Company is a business simulation sandbox game. You play as the CEO of a newly formed software company. Your job is to either complete client contracts to make money, or build your very own products.
All Reviews:
Mostly Positive (1,636) - 76% of the 1,636 user reviews for this game are positive.
Release Date:
Aug 11, 2017

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Early Access Game

Get instant access and start playing; get involved with this game as it develops.

Note: This Early Access game is not complete and may or may not change further. If you are not excited to play this game in its current state, then you should wait to see if the game progresses further in development. Learn more

What the developers have to say:

Why Early Access?

“Startup Company is now stable and playable. We believe this is the perfect time to start inviting the community to help optimize existing features, polish the game balance and most importantly deciding what new features should be added.”

Approximately how long will this game be in Early Access?

“Until we all agree it's done. Probably less than 1 year.”

How is the full version planned to differ from the Early Access version?

“New features are constantly being added, but our current roadmap looks like this:

  • New employee type: Marketers (including marketing campaigns)
  • New employee type: Supporter (including support tickets)
  • Employees requiring raises and eventually switching to competitors
  • Random events
  • Improved sound effects
  • Achievements
  • Improved usability and tips/help
However we recommend only purchasing the game if you want to play it as it is right now.”

What is the current state of the Early Access version?

“The game is stable on all platforms and completely playable. Current content is providing up to 8 hours of playtime.

Please be aware that the game currently doesn't contain any tutorials.”

Will the game be priced differently during and after Early Access?

“We plan to gradually raise the price as we ship new content and features.”

How are you planning on involving the Community in your development process?

“Startup Company is already built by the community. From the beginning all development has been streamed on Twitch. Bugtracking is kept publicly available to everyone and new features has always been based on requests.

We will continue down this path and inviting Steam Early Access players to join the conversation.”
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Recent updates View all (47)

September 23

Steam Trading Cards!

Hi everyone,

Some of you might have already seen me hanging out in our Discord channel while others might have seen my messages on either the Steam community board or on social media.

I’m helping out Jonas by handling the customer support, community stuff and giving him a helping hand when it comes to advising him on the marketing of Startup Company.

I just wanted to briefly introduce myself let you all know that I’m looking forward to making Startup Company an even better business simulation sandbox game! I’m super excited to help Jonas out, as I’ve known him for a few years now - even before Startup Company was officially released on Steam.

If you ever encounter an issue with the game, discover an annoying bug or simply have a question about the game - feel free to hit me up!

Steam Trading Cards
A couple of days ago (on September 21, 2018 to be exact) Steam approved our submitted Steam Trading Cards, which are now obtainable simply by playing the game.

We made a bunch of cool trading cards with in-game items such as the watercooler, a whiteboard and the legendary Ping Pong Table!

The badge progress is listed below:

🔵 Coordinator
🔵 Manager
🔵 Director
🔵 Vice President
🔵 Chief Executive Officer (Foil Badge)

In addition to that we’ve also added a bunch of backgrounds for your profile and emoticons for you to discover once you collected all the cards.

Alright, that’s all for this post. Thanks for reading!


2 comments Read more

September 14

Devlog #26

Hi everyone,

First of all, sorry for the following wall of text. I have already tried to reduce the length but with no luck :-)

The Beta 17 release was awful
For various reasons, the Beta 17 release was not as great an experience as I had hoped it would be. I’d like to apologize to all of you who had a bad experience with the new beta.

While I always try to do my best, I’m still learning and with Beta 17 a lot of mistakes became obvious:

Translations were not ready on time
When I started translating Startup Company into multiple languages, I didn’t have the money to pay translators to do the work. Instead, I asked the community for help and a lot of people have been helping out over and over again, translating each new beta in their native language.

This has been amazing and I’m very thankful to everyone who helped out over the years.

Unfortunately for this release, I was still missing translations for six languages one day before the release date. My solution was to start contacting professional translators and pay them to translate the missing strings within 24 hours. It was obviously quite expensive but also the reason why I had to postpone the release.

To ensure this won’t happen again, I have chosen to outsource all translation work to a professional translation company.

The transition from Beta 16 to 17 was too steep
A lot of players experienced their companies shutting down shortly after booting up in Beta 17. The combination of changing the income model (revenue features) and also introducing product satisfaction was simply too much for a lot of players. It resulted in lots of rage quits and a lot of very angry emails coming my way.

The reason is obvious – I was way too ambitious. I wanted Beta 17 to be super exciting, so I introduced a lot of big changes in one big update.

To fix this, I will start releasing more (and smaller) updates, but each one only containing one major change.

The devlog gives a sneak peek into what has been developed on the game over the past week. It is not a new release and is not available yet. New features are always released as official Beta releases.

RIP Ad Space Calendar. Welcome to time slots.
Overall, I’m quite happy with how the new ad space/deals work, but there are some obvious flaws that have to be fixed.

The first thing is to get rid of the ad spaces calendar as it didn’t really serve any purpose.

Instead, new time slots have been added. An ad contract now runs for a specific number of days. By default, you have one time slot (full day) allowing you to have one contract. You can choose to split that into multiple time slots, allowing you to run multiple contracts on the same feature.

Ad Contracts
Ad Deals are now called Ad Contracts. When you go into a contract, you now decide how many impressions per day you want to guarantee. The customer (lead) sets the maximum, but if you can’t meet their expectation you’ll have to lower it. This results in you receiving a smaller payment from the customer.

Contracts can be cancelled but you will incur a penalty amounting to 20% of the payment. This is also the reason why increasing your contract length increases your payment.

Updated Sales Executive dialog
Considering the above changes, I obviously had to also change the Sales Executive dialog. It now features a cool graph that shows you how well the ad contract is performing. You’ll also be able to see all leads. The employee will be able to manage one contract, but also continue searching for better leads. The prices is the initial CPMs offered by the customer, which can be improved by negotiating.

All contracts can be auto renewed, meaning you’ll no longer have to constantly accept or deny deals!. You only negotiate a new contract if your daily impressions (online users) have increased significantly.

Money animation
It’s not a biggie, but I think it’s really cool. You can now see every time you gain or lose money.

Do you have suggestions or ideas for the game? Check out our Conflux board.

I plan to release the above changes within the next couple of weeks as a hotfix for Beta 17. There will not be any official release date for this one.

Alright, that’s all for this devlog. Thanks for reading!


Note: Starting from today the future devlogs will be posted on Sundays 9:00AM Pacific Time.
10 comments Read more
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“Startup Company is actually a pretty solid game!”

“Startup Company was a great game!”

About This Game

About the game

Startup Company is a business simulation sandbox game. You play as the CEO of a newly formed software company. With an empty bank account you are forced to complete client contracts, but as soon as you get enough money you will be able to start competing against the largest tech giants, building your very own products and services.

Startup Company includes:

* Build Mode: Design your very own office.
* Contract Work: Win contracts by competing on price and service.
* Crafting System: Merge components to create modules. Use modules to create products.
* Products: Build outstanding products by adding features, managing servers and running marketing campaigns.


A great company is built by great people. Optimize your staff benefits and working conditions to attract the best employees.

Win Contracts

You'll be facing hundreds of available contracts, but not all of them will be good for your team. Work your way up and compete with the best in the industry to win the big contracts!

Develop, Merge, Repeat

That's right, even software needs a little piecing together!

No matter if you want to deliver contracts or build your own product you need components and modules. Use developers, designers and lead developers to produce what you need.

Startup Company includes a fully featured crafting/development system where you will be able to merge components into modules, servers or product features.

Release, Update and Expand

Creating successful products is all about making the right decisions. Implementing or upgrading the right features is what generates hype. Hype generates users and users generate money.

You'll have to constantly pay attention to your hype otherwise users will start to drift away from your product. Keeping the product under constant development and releasing new versions is key to success.

It's your sandbox, let your imagination run wild!

System Requirements

Mac OS X
SteamOS + Linux
    • OS: Windows 7
    • Processor: 2 GHz Dual Core
    • Memory: 2 GB RAM
    • Graphics: Nvidia GeForce GTX 570 or similar
    • Storage: 200 MB available space
    • OS: OS X 10.9
    • Processor: 2 GHz Dual Core
    • Memory: 2 GB RAM
    • Graphics: Nvidia GeForce GTX 570 or similar
    • Storage: 200 MB available space
    • Additional Notes: Only 64-bit
    • OS: Ubuntu 12.04 and later
    • Processor: 2 GHz Dual Core
    • Memory: 2 GB RAM
    • Graphics: Nvidia GeForce GTX 570 or similar
    • Storage: 200 MB available space
    • Additional Notes: Only 64-bit. The game may be working on other distributions, but not guaranteed or supported.

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