Planned Release Date: February 2027

About This Game

Desperate to escape the mundane and bleak existence of life, you find an unlikely chance of escape in, The Alleyway.

A troubled husband encounters a strange and disturbing entity living within a rubbish bin known only as The Lonely One. Promising escape from his reality, it offers a simple bargain:

Help it and be free.

Each task leads deeper into a nightmare where reality bends, familiar places become distorted, and the alleyway changes with every return and loop.

Inspired by the Seven Deadly Sins, each chapter introduces new horrors, disturbing encounters, and warped environments that challenge both sanity and survival.

But you are not alone.

Lurking within the darkness are Huggles & Friends, a cast of forgotten children's television puppets brought to life through something far more sinister. Their smiling faces hide murderous intent as they stalk, chase, and hunt you through the alleyway's ever-changing landscape.

Will you obey The Lonely One's requests and discover what's waiting at the end of the alleyway?

Or will you become another lost soul trapped within it forever?

Welcome to the Eternal Darkness.

Key Features

Explore an Ever-Changing Alleyway

Return to a seemingly ordinary British alleyway that twists and transforms with every visit, revealing new horrors, secrets, and impossible environments.

Face the Seven Deadly Sins

Experience seven surreal chapters inspired by the Seven Deadly Sins, each introducing disturbing themes, challenges, and encounters.

Complete Disturbing Tasks

Carry out increasingly sinister requests for The Lonely One, a mysterious demonic entity that promises freedom from an endless nightmare.

Survive Huggles & Friends

Evade a cast of deadly children's television puppets as they stalk, chase, and hunt you throughout the darkness. All based upon 90's animatronic children's TV shows. 

Uncover a Dark Story

Piece together the truth behind the alleyway, The Lonely One, and the protagonist's descent into a world of sin, horror and madness.

Solve Environmental Puzzles

Collect items, discover clues, and solve practical puzzles to progress deeper into the nightmare.

Atmospheric First-Person Horror

Experience a tense blend of low-poly/stylised horror, exploration, jump scares, environmental story telling and suspense from a fully immersive first-person perspective.

Discover Hidden Notes & Secrets

Uncover documents, messages, and environmental details that reveal the history of the alleyway and its inhabitants.

A Unique British Horror Setting

Explore a grim and unsettling urban environment inspired by familiar yet distorted British surroundings based on the developers real-life location. 

Easter Eggs

Find the game's trivial easter eggs that are a throw back to the 1990's, based upon popular UK 90's fads and lore. 

Mature Content Description

The developers describe the content like this:

Mature topics are discussed in this game through the basis of story telling and narrative dialogue through characters, environments and story progression. There no graphical animations that contain: depictions of sexual assault/non-consensual sex, drug and alcohol abuse, or self-harm. Reference to suicide, drug use and acts of sexual acts are strictly within guidelines as not to cause offence or upset players.