In a fantastical wizard town where sorcerers soar on wands, manage your own magic shop in co-op for up to 4 players! Brew potions together, craft flight wands, and grow your shop. Chase thieves, balance the power of secret societies, and build the most magnificent shop of all.

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Coming Soon To Early Access

The developers of this game intend to release as a work in progress, developing with the feedback of players.

Note: Games in Early Access are not complete and may or may not change further. If you are not excited to play this game in its current state, then you should wait to see if the game progresses further in development. Learn more

What the developers have to say:

Why Early Access?


Magic Shop Simulator features deeply layered systems — potion brewing, wand crafting, multi-currency payment mechanics, seasonal economies, secret society dynamics, and more. The best way to refine an experience this complex is to build it alongside our players. Community feedback will directly shape everything from the difficulty tuning of our mini-games (the mixing and line-tracing mechanics) to how the Round Table vs. Watchers faction balance actually feels in practice.”

Approximately how long will this game be in Early Access?

“We're planning around 6–12 months in Early Access. During this time, we'll be building on top of the existing core loop — shop management, potion & wand crafting, co-op, and the faction system — adding seasonal holiday events, expanded NPC quest chains, new license tiers, and the full story arc. Our goal is to bring Swanford to its full potential by the time we launch the complete version.”

How is the full version planned to differ from the Early Access version?

“In Early Access, the core gameplay loop is playable: shop management, potion and wand crafting systems, gold/silver/bronze currency mechanics, 4-player co-op, thief-catching, and the Round Table vs. Watchers faction system. For the full release, we plan to add all 12 seasonal festivals (from Ostara to Yule), the complete license system up through Level 7 and specialty licenses (Candle Master, Telepathy, Broom, etc.), expanded NPC quest networks, full integration of the Magic Ministry and Swanford College into the story, and the complete Prophecy Orb system at full capacity.”

What is the current state of the Early Access version?

“The game's core is playable. You can open your shop, serve customers, grow herbs in your greenhouse, brew potions using the cauldron mixing mini-game, craft wands through the line-tracing mini-game, and handle transactions in gold, silver, and bronze currency. 4-player online co-op is active, the theft system and cursed item mechanics are functioning at a basic level. Some content is still in development — a portion of the seasonal festivals, additional NPC quest chains, and higher-tier license products have not yet been fully implemented.”

Will the game be priced differently during and after Early Access?

“We plan to gradually raise the price as we approach and reach the full release. Those who support us during Early Access will get in before that increase, as a thank-you for being part of the journey early on.”

How are you planning on involving the Community in your development process?

“We'll be sharing regular developer logs through the Steam discussion forums and our Discord server. We plan to run community polls and surveys on topics like mini-game difficulty curves, the balance between the Round Table and Watchers factions, and which license content gets added first. Bug reports and balance suggestions will always be a top priority for us.”
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This game is not yet available on Steam

Planned Release Date: Q4 2026

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About This Game

A MAGICAL TRADING ADVENTURE AWAITS YOU!

Welcome to a secret and fantastical wizard-only town where wands are used not just for casting spells, but also for soaring through the sky! Take over the magic shop inherited from your grandfather and dive into a truly enchanting trading experience. Whether alone or with friends in online co-op for up to 4 players, grow your shop's reputation and become an indispensable part of this magical world.

STRONGER TOGETHER: 4-PLAYER CO-OP EXPERIENCE

Running a magic shop is harder than it looks, so gather your team! With co-op mode supporting up to 4 players, divide the tasks:

  • One of you grows magical herbs in the greenhouse and brews potions,

  • Another can craft the finest wands in the workshop — used both for casting spells and flying.

  • A third friend stands at the register, keeping customers happy with gold, silver, and bronze calculations,

  • And the fourth can clean up, arrange the displays, and chase sneaky thieves!

Communicate, divide the work, and multiply your profits together!

CRAFT, SELL, AND GROW YOUR SHOP

  • Rich Inventory: Offer your customers ancient spell books, flying broomsticks, flight wands, mystic jewelry, prophecy orbs, and magical candles.

  • Become a Master Craftsman: Use your potion-brewing and line-tracing skills to brew fresh potions and craft unique wands.

  • Upgrade and Customize: Use your earnings to add more counters, expand your greenhouse, and grow your display cases. Unlock rarer products with high-level wizard licenses.

DANGERS AND A DYNAMIC WORLD

  • Risk and Reward: Catch thieves sneaking into your shop in time. Be prepared for unexpected explosions and disasters caused by high-profit “cursed items.”

  • A Living Town: Life never stops in this magical town. Seasonal changes, day-night cycles, and market festivals shift customer demand. Seize opportunities by meeting the increased potion demand in winter.

CHOOSE YOUR SIDE: THE STRUGGLE OF SECRET SOCIETIES

You'll find yourself caught in the cold war between the authoritarian “Round Table” — who want to keep magic hidden from ordinary people — and the “Watchers”, who aim to share magic with everyone.

  • Complete the Watchers' special orders to earn rare rewards,

  • Or follow the Round Table's rules to get rent discounts.

But tread carefully! The consequences of your choices are heavy; angering the wrong side can lead to midnight raids or crippling taxes on your shop.

System Requirements

Windows
SteamOS + Linux
    Minimum:
    • OS: Windows (64-bit) 10
    • Processor: Intel i5 4690 / AMD FX 8350
    • Graphics: Nvidia GTX 1050 / RX 570 (4GB+ of VRAM)
    Minimum:
    • OS: Ubuntu >= 20.04, Arch or similar
    • Processor: Intel Core i3 (8th gen or higher) or AMD Ryzen 3
    • Graphics: Radeon RX 560 or GeForce GTX 1050
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