First: this is an educational game that teaches the basics of genetics and plant breeding (dominant/recessive genes); a novel twist on Gregor Mendel's pea plant experiments (who makes an appearance).
Pros: Unlike most children's games, it's gentle and not flashy; there's no hurry to speed through everything, and you really want to double check everything before it goes through (fortunately, the glossary to check scientific terminology is readily available).
Soft pastel colours and a unique art style remind me of children's books of my parents' childhood. A lot of good memories are evoked in this game: the dress style of the characters is a fantastical blend of classical 18th century stiff frocks to a 1930s flapper style, the music is scratchy like an old record and hovers just at the edge of your perception. And I really appreciate well-written characters, subtle storytelling and good voice work: every character was charming and unique to me, and helping them out advanced their one-sided story a little further.
Cons: The game is unforgiving if you burn all your money buying plants instead of breeding them, accepting orders you don't have the energy or money to fulfill, or buying upgrades too early in the game. The 'tutorial' day feels tedious, but it takes two minutes to speed-click through everything. It's also extremely short: a skilled gamer can chew this up in an hour, but the quick end (and super-low price - I bought this at 4 CAD) prevents the game from feeling tedious and worth the money.
Also, I'd shoot the marketer who said "crazy" was a good descriptor for this game.
* Edited after completing the game.