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Just as every two years, we have visited IAA Commercial Vehicles 2016, the largest European trade show of transportation and logistics industry. Transportation expos are not as loud and crowded as major games industry shows, but they are in many ways even more impressive. This business is highly competitive, and especially the big manufacturers are ready to invest a lot to make sure their vehicles look the best.
We have walked the floor for three days, looking for inspiration, taking tons of photos, but most importantly, working hard to grow our list of contacts with the industry.
We also wanted to see what the guys from TralerVue managed to build using our Euro Truck Simulator 2 to show their turn-assist camera system. They did a really great job, and we were happy that their interactive stand pulled quite a crowd all day long.
We were tweeting photos from the show in real-time and reposting to our Facebook, but chances are some of our readers will appreciate a short photo report from the event here on this channel.
TL;DR summary: We've released a new DLC and you can get it for free!
A week from now the biggest European truck show - the 66th IAA Commercial Vehicles expo - starts in Hannover, Germany. We are going to walk the show floor in force, trying to network with manufacturers and taking as many reference photos of every interesting vehicle as we can.
Before the show starts, we're planning to release a couple of DLCs as a bit of a social experiment. We hope that it might turn into something of a case study on the engagement of the truck sim fan community in the industry as a whole; which would make a great talking point that we can use when we approach brand owners and try to teach them about the benefits of having their officially licensed products appear in our games.
Today with the kind cooperation of Steering Creations, Inc. we are releasing DLC featuring a wide selection of their custom steering wheels for American Truck Simulator. We met the SCI guys back at MATS 2016 in the spring when we were admiring their unique steering wheels that were on display there. Turned out they knew our game very well and were actually curious if there were any opportunities to have their products make it into ATS. We agreed that this could be of interest for some of our players, and that it might also make for a very interesting PR experiment. So here we go:
We are about to launch a huge giveaway of activation keys for the Steering Creations Pack DLC - in fact, we're offering a whopping 30 thousand keys to American Truck Simulator players. To qualify for this time-limited giveaway we're asking you to visit or follow American Truck Simulator and Steering Creations on Facebook and Twitter. If you're among the lucky first 30,000 you'll get the Steering Creations Pack for free! Meanwhile on our end we can measure the impact of this test and if our 'experiment' garners enough attention it will give us one more argument to bring to the table during licensing discussions in the future. Have fun!
To join the giveaway, plese visit our blog: http://blog.scssoft.com/2016/09/steering-creations-pack-for-ats.html
Alternatively, you can buy the DLC here:
“It’s a fundamentally good game, with weighty, nuanced handling, a deep simulation, and higher production values than most sims.”
8/10 – PC Gamer
“Listening to Eric Clapton's "Wonderful Tonight" while driving a big rig at night into Las Vegas is something that will stick with me probably forever.”
8.5/10 – Destructoid
“I'm impressed with the amount of detail and beauty that's been injected into these virtual environments.”
8.5/10 – Forbes
The Grand Canyon State, Arizona, is now available as a free update!
(c) 2016 SCS Software. All brand names, trademarks, registered marks, logos, and symbols on vehicles in the game are property of their rightful owners. Used with kind permission.
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