About This Game

LuganoBay is a small personal project designed to offer a simple, relaxing experience. Management is light and approachable: if you’re looking for a tycoon game packed with complex systems, this might not be the game for you. But if you’d like to take a break and build at your own pace, you’re in the right place.

A small pier, a business to grow

Start with a small boat rental on the shores of Lake Lugano and build your waterfront business, one investment at a time.

Choose which boats to buy, set your prices and look after your customers. Reinvest your earnings in new piers, shops and decorations as the bay changes with the seasons and local residents bring new stories to discover.

Expand your fleet, open an ice cream shop, help a character or prepare for the next event? You decide how to grow.

Build and care for your fleet

From red car-shaped pedal boats and pedal boats with slides to dinghies, motorboats, electric boats, water taxis and party boats: unlock new vessels and find the right mix for your business.

Weigh costs against earnings, adjust rental prices and schedule maintenance and repairs. More boats mean room for more customers, but also more services to organise and expenses to manage.

Bring new businesses to the waterfront

Build piers to add moorings and expand your offering with kiosks, ice cream shops, chocolate shops, souvenir shops, cheese shops and watch shops.

Choose where to place businesses within designated building areas using free placement. Rotate structures and relocate them whenever you want to reorganise your spaces and reshape your business.

Manage stock, unlock new products as you progress and pair boat rentals with offers in your shops. Every customer has preferences, a budget and limited patience: a successful day also depends on how you welcome them.

Make the bay your own

Personalise designated areas along the waterfront and around the city with benches, planters, tables, parasols, lanterns and garden decorations. Add playgrounds and outdoor gyms to create new spaces for people to enjoy.

Free placement lets you arrange items within the building areas. Rotate, move and combine furnishings to create a peaceful corner, a small garden or a space for recreation.

Watch residents stroll, stop and use the spaces you have prepared, making your corners of the bay more welcoming.

Meet the residents and discover their stories

Life by the lake is about people, too. Meet Amélie, Enea, Giulia, Bruno and Noah, each with a personal story and tasks to complete.

Help with their requests and discover new chapters as you progress. Their stories accompany the growth of your business and give you other goals to follow between a day of rentals and your next investment.

Sergio guides you through your first steps with a dedicated tutorial and advice on boat rentals, construction and event management.

Every season brings new decisions

Summer brings more visitors, winter slows the pace and a thunderstorm can change your plans. The light shifts throughout the day, from the colours of dawn to the city’s evening lights.

Keep an eye on the weather, decide when to recall your boats and prepare for changes in demand. Sergio’s advice and the Journal help you keep track of goals, results and new opportunities.

Create offers and organise events

Choose offers for families, relaxing outings or short trips, tailoring your service to the customers you want to attract.

Organise optional events with goals and rewards, prepare the venues and add the necessary equipment. Check preparations before starting, then review the final rating and the results of completed events.

Football and hockey events bring more opportunities to welcome visitors and liven up the bay. You can also accept contracts for hotels, school trips and the sailing club.

At the end of the day, check your reports to see how rentals, purchases and visitor numbers went, and plan your next move.

Build your reputation

Keep customers happy and reach milestones to unlock new ways to develop your business.

Grow your operation until you earn the bay’s permanent operating concession. Once you have reached that goal, continue in free play with everything you have built.

Play at your own pace

Lugano Bay Tycoon is a single-player management game with a peaceful atmosphere and prices, investments and maintenance to look after.

Adjust the simulation speed and pause whenever you want to plan ahead. The boats navigate on their own: you manage the business and can take a moment to watch life on the lake.

A redesigned interface brings together fleet management, construction and decoration catalogues, character stories and event preparations. Choose what to focus on and grow your corner of Lugano at your own pace.

Single-player · Manual saves and autosaves · Controller support

Inspired by Lugano

The bay reimagines Lugano’s shores, promenade and mountains in a stylised setting, rather than recreating the city to scale.

Even the distinctive red car-shaped pedal boats are inspired by those found on the real lake.

A personal project

Lugano Bay Tycoon is my first game on Steam, born from the wish to create a management game set in a place close to my heart.

During Early Access, I will continue working on the game and gathering your suggestions to improve its balance, clarity and management experience.

Thank you for being here and bringing your own corner of Lugano to life.

AI Generated Content Disclosure

The developers describe how their game uses AI Generated Content like this:

Generative AI tools were used during the development of Lugano Bay Tycoon to assist with the creation and refinement of some visual content, text elements, and localization.

All AI-assisted content was subsequently selected, reviewed, and, where necessary, edited by the developer before being included in the product.

The game does not use live generative AI systems during gameplay and does not autonomously generate new content for players.