Dive right into your career as owner of the newest store in town. Buy and sell the right articles. Build and design your store space. Manage your staff, and take good care of your customers. Plan the perfect marketing scheme, and become the most popular store. But the devil is in the detail.
All Reviews:
Positive (14) - 92% of the 14 user reviews for this game are positive.
Release Date:
Mar 26, 2019

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Early Access Game

Get instant access and start playing; get involved with this game as it develops.

Note: This Early Access game is not complete and may or may not change further. If you are not excited to play this game in its current state, then you should wait to see if the game progresses further in development. Learn more

What the developers have to say:

Why Early Access?

“We decided to allow for early access to get a platform for receiving feedback. As internal play testing is simply not sufficient and the earlier players can get their hands on the game, the sooner we can catch bugs, errors or flawed design decisions. All in all the main purpose for Early Access is for a better end product.”

Approximately how long will this game be in Early Access?

“Our aim is to realease the product during the autumn of 2019.”

How is the full version planned to differ from the Early Access version?

“In early access features will be constantly under development. This means all functions will be more basic but still playable, and that you will be able to run a store with everything that comes along with this. Managing the store, the articles, the staff, the design and so on. However not all of these features will be completed, and content-filled until very late in Early Access, or until the launch of the game itself.”

What is the current state of the Early Access version?

“The current version v0.3.0 contains have following features implemented:
Building and designing a store: Purchase new areas, select flooring and walls. Select and design he various inventory items.
Complete article handling: Ordering, delivery, storage handling, placing, re-pricing, and lots of statistics to find which articles to focus on.
Staff managing: You conduct interviews, negotiate wages and schedule your staff. They can perform most of the in-store tasks in game. An energy/motivation system has been implemented, but is at the moment very basic.
Customer handling: Sell the articles that the customers of your city desire, perform sales interaction, and make sure they don't wait at the register for too long.
A basic Marketing feature is also now in the game.

The focus of v. 0.3.0 has been with balancing the game, changing the article system, and setting up the foundation of the career mode.

The goal of v. 0.4.0 will be to make marketing a much bigger part of the game, to make the city seem more "dynamic" with competing stores to battle for the market, to make a staff and manager talent system, and to make the interactions with them a lot deeper.”

Will the game be priced differently during and after Early Access?

“The price will increase progressively during early access, as the game's implementation goals are achieved, up until a last increase when the finished product is released.”

How are you planning on involving the Community in your development process?

“As this is our first game we need to learn all these fantastic possibilities. If you would like to give us any form for feedback, whether it be general ideas about the game or bug report, you have the ability to do so by clicking on the "?" present in the bottom right corner of the game window. This "?" should be present in any game state.

Players are also more than welcome to engage in the Steam Community Hub for King of Retail, with screenshots, videos and discussions etc. We'll be sure to check in from time to time!

We are also exploring additional methods for the Community to get involved but since our resources are limited (and we are quite new to this world), we decided to push for a minimum viable product first.”
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Recent updates View all (7)

May 19

Coming up at the final stretch

Time for a little update again :-)

We are close to finishing the content of this update, and will begin bugfixing and balancing. But what have we been up to?

The population]
The city demographics has changed. So from being a city made of two values (wealth, and fashion sense) it now consist of various population groups, each with their own desires. Each segment have their own population and shopping patterns, so changing your opening hours might change the type of customers that enters the store. This also mean that you will need to gain reputation with each segment.

Customer interaction
Speaking of customers.
A lot of feedback have indicated the desire for a new customer interaction system. So we have made just that.
Increase a customers need for a specific category, or try to create a desire for a certain article.
Play the long game and spend a lot of time with one customer who then might go shopping crazy, or try and reach them all and increase the overall average sale.
If the store is completely empty, it is now also possible to go outside the store to try and convince people passing by to enter.

Staff talents
Away with the skills and in with talents. Your staff now need to learn how to perform various tasks. At first they are unsecure and make errors at new tasks, but will in time be very proficient and have special perks to their jobs. However they will ned to attend a course from time to time to unlock their true potential. So ask the right questions at the interview, or you might the the wrong employee, as they will not be able to perform all tasks from day one.

Since there are a lot more reputation to uncover, you need some tools to do that. But fear not, the marketing functions has expanded.

In the store, it is now possible to make forum posts at your computer. Target an audience, make some posts, and watch them grow with views and comments, as they generate reputation.

In your office you can plan out bigger campaigns with the catalogue designer. Select the size, the magazine, drag your desired ads onto the pages and customize your campaign to your needs. Attract more customers, increase the desire for categories, or become more known at a certain segment. Do one or do them all, the choice is yours.

So this is what you can expect in the next update, and we hope that it will be well received. And as always feedback as very welcome.

Take care :steamhappy:
3 comments Read more

April 23

So what's happening?

It has been about 3 weeks since our last post so we wanted to fill you in on how the time has been spent.

But first of all, a big thank you for playing our game. It means a lot to us that so many people enjoys playing it, and sees the potential of what the game can become. So please keep all your feedback with bugs, good ideas and plain thoughts coming. We take note of them all, and quite a few of them has already made it to our "To-do" list.

But what about the game?

Well, the city itself has been changed.
Instead of it being a city of a fixed size, wealth & fashion, it is now divided into several customer segments. This will, in future implementations, give a more dynamic city, as these populations can change over time.
For instance. A new university opens up nearby, increasing Teen population by 20.000. This also allowed a change to the flow of the city. Farmers might be early shoppers, where Techies instead comes primarily in the afternoon. And since you also need to obtain reputation with these groups, your decisions means a lot more for your sales.

Next up is staff talents. Instead of the passive, quite boring Skill Level System, we have introduced Staff Talents. Each staff still earns experience from the tasks they perform. But now as they become better, you can select individual perks for them. Every once in a while you will have to send them on a course to help their learning and unlock even better perks. The job interview will also receive an overhaul, changing a lot of it. Staff planning will as a result now require more attention. This also plays perfectly into one of the future upgrades with Personalities and Personality Traits.

Aaaaand... the marketing. The current version is a very sad part, as this was introduced just before the Early Access launch, making you able to do something about your reputation. You can now make Forum Posts for the low end reputations on your computer. Select your targets, define the parameters, and watch how many views and comments they receive. For the higher reputations it will be possible to build and manage a website. Build it up, attract a following, and let that following build you higher reputations and bigger effect on your advertisements.
Advertisements is in turn something you make at your office. Create your own flyers or magazines. Focus on an article to build up a hype, a customer group to temporarily increase population, or a category to increase the overall needs. The choice is yours.

Finally, customer interactions.
We have received a lot of feedback criticizing the way you interact with the customers, in which we agree. Instead the new system will be more decision based. Will you spend your time with one customer, going for the big sale, or a little with everyone to make them all happy. Will you approach them aggressively or more casual? The right decisions will improve your sales, while the wrong ones will make your customer leave in fury hurting your reputation. We also hope to make several sales scenarios based on how far the customer is in their shopping sequence.

So the above is already done, about to be done, or planned out. We will see if we get time for some more before the testing and bug hunting period begins. We aim to release this upgrade in middle/late May. Since we all have exam periods coming up, we VERY unwillingly also have to spend some time doing that.

So we hope you will find the changes interesting, and comments or ideas to the above are also very welcome.

- The King of Retail dev team -
11 comments Read more
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About This Game

King of Retail is a store management simulation game, where you as the owner of a new store must make the right decisions to make your store thrive and bring you the big bucks. Can you handle the pressure, or will you fail miserably in a big bankruptcy?

As the owner and manager you have a lot of responsibilities on a daily basis.

You must:

Choose the direction of your store

Should it be a Shoe Store for the fashionable type, an Electronics Store for your everyday needs, or a giant Hypermarket that sells a bit of everything? Not everything will work. Trying to sell high-fashion, high-priced items in the poor part of town will not generate endless queues at your register. Will you try to dominate a competitive market, or go in an unexplored direction.

Control the article flow

For an article to be taken home by a customer, a lot of things must be taken care of. First you must select and order the articles. For a delivery to take place, the storage space must be able to receive and handle the delivered articles. The sales area must have the right displays and registers to showcase and sell the articles. Building a good relationship with your suppliers is key to be able to sell their more exclusive items. Oh, and by the way, which article should be the first for your customers to see when they enter your store? The bulk selling jeans, or the hyped silk shirt?

Get people inside your store

Build your reputation among your customers, and make your store the most sought after in town. A good marketing scheme, along with happy customers will work wonders for your income. But don't oversell your idea. If you can't keep what you promise, the customers will leave the store dissatisfied, and nothing ruins a store quicker than unhappy customers.

Please the customer

Create an enjoyable atmosphere for your customers to shop in, and theme your store, so they will know it is YOUR store they have entered. Make sure they receive the help they need, and that the lines for the registers don't grow too long. Manage the in-store marketing, so that both the fashionistas and the discount-hunters knows where to go, and which article to pick.

Manage your personnel

When you have too much on your plate to handle yourself, it might be the time for you to get some staff. Find interesting candidates among the applications. Conduct interviews, get a feel for the person, and decide if they match the role you need taken care of. Negotiate their salary and hire them. Keep them happy, and make sure they are not overworked. A great working climate gives great dedication. But you still need to sort the slackers from the workers. Invest time in the right persons, and train them to become better so when you need a stand-in for yourself, when you move to the next store, you can pick from your own home-grown talents.

Optimize the store

The difference between a good store and a great store lies in the detail. Weed out the poor selling articles, and get more of the good ones. Make sure you don't order unnecessarily many articles, but still enough that you don't run out. Optimize the prizes to increase the income. Find the customer patterns and adjust the opening hours accordingly. Plan an efficient staff schedule, so you don't pay people for doing nothing.

Prepare for big events

Is a VIP coming? Christmas soon? Black Friday? Can you spot the next big trend before anyone else? Adjust your actions according to the events occurring in a dynamic city that changes day by day.

All of this is is just an ordinary day as a store owner.

Are you ready to take on the challenge? If yes, then King of Retail is the game for you.

(Note: that this is the goal of the product that will be released. Please read about the current state under "Early Access" info)

System Requirements

Mac OS X
    • OS: Windows 10
    • Processor: 2.6 GHz Dual Core or similar
    • Memory: 4 GB RAM
    • Graphics: NVIDIA GeForce 500 series or equivalent.
    • DirectX: Version 11
    • Storage: 1 GB available space
    • OS: MacOS 10.12.0 (Sierra)
    • Processor: Intel Core i5 2.5 GHz
    • Memory: 4 GB RAM
    • Graphics: NVIDIA GeForce GT 650M, ATI Radeon HD 6750M
    • Storage: 2 GB available space

What Curators Say

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