Coming soon

About This Game

Build models. Control compute. Survive the arms race.

Your AI company starts in a garage. Your ambitions don't. THE MODEL WAR is a single-player tycoon about building models, running a growing lab and staying relevant in an industry that treats every product launch like the end of history.

DESIGN. TRAIN. RELEASE.

Pick your model's capabilities, set a budget and start training. Release it, see how it stacks up against rival models and watch the market react. Run several models at once, or retire yesterday's flagship to make room for the next one.

COMPUTE IS POWER. POWER HAS A BILL.

Rent or buy GPUs, hire researchers, improve your datasets. Every GPU you spend on training is one you can't spend serving the people already using your products. A bigger launch means bigger problems.

THE WORLD IS YOUR MARKET

Fight for users on a changing world map. Each region rewards different strengths. Rival labs ship products, make headlines and poach talent while you decide where to invest next. Work toward artificial general intelligence without losing control of your company.

MEET THE MODEL YOU MADE

Open the Test Room and try preset prompts. As your model gets smarter, its answers go from confused babble to coherent dialogue. The conversations come from written dialogue and game rules.

SERIOUS BUSINESS. QUESTIONABLE ANNOUNCEMENTS.

React to events, play powerful one-use cards and survive the hype, the corporate bravado and the rival CEOs' commentary. The companies and characters are fictional; the satire targets the industry's habits.

AI Generated Content Disclosure

The developers describe how their game uses AI Generated Content like this:

Most illustrations, character portraits, backgrounds and card artwork were created with AI image tools during development. Many prerecorded character voices and some sound effects were also created with AI tools, including Kokoro, Chatterbox, Piper and ElevenLabs. AI tools also assisted with written dialogue and localization prepared during development. These assets are prepared before play and included with the game. The Test Room uses preset prompts, written responses and game rules; it does not connect to a live generative AI service.