Planned Release Date: November 2026

About This Game

Train a model. Ship a product. Keep scaling.

SCALING LAW is a single-player incremental management game about building an AI company, told through a stark two-color desktop, surveillance feeds, emails, and increasingly unsettling conversations.

Start in a garage with one GPU and data you label by hand. Train your first model, launch a product, and reinvest the revenue. Your next upgrade is always within reach. The consequences arrive a little later.

From a garage to the world

Buy compute, improve training and inference, open new distribution channels, and grow across twelve regions. Balance demand, service quality, payroll, competition, and regulatory pressure. A larger model changes what your company can do, and what everyone expects it to do.

Automate the company. Then read what remains.

Replace departments with automated systems. Watch the language of your dashboard change through five acts. Read letters from your cofounder, family, investors, and regulators, and replay conversations between people and your model. Long-form readers pause the simulation so you can take your time.

Choose what you are willing to give up

Answer decisions yourself or let the model suggest a response. Pursue growth, preserve human agency, face a rival, or shut the system down. Several endings follow from the choices you make and the controls you keep.

• Five acts of incremental growth and psychological horror.
  
• A twelve-region world map with adoption, dependence, and regulation.
  
• Four upgrade trees: operations, channels, capabilities, and influence.
  
• Emails, decision events, news, and model conversations in English and Simplified Chinese.
  
• A two-color pixel aesthetic inspired by early desktop interfaces.
  
• Authored fictional AI dialogue; no live AI service is required to play.

AI Generated Content Disclosure

The developers describe how their game uses AI Generated Content like this:

Pre-generated AI tools were used to create source artwork for scene backgrounds and character portraits as well as ending illustrations. The artwork was processed into the two-color visual style before inclusion in the game. No content is generated during gameplay and the game does not connect to an external AI service.

Mature Content Description

The developers describe the content like this:

This game contains psychological horror. Themes include manipulation and loss of autonomy as well as social collapse and human extinction. Mature themes are presented through text and stylized illustrations.