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Clickbait Tycoon
Build a clickbait media empire in pixel-art 1980s New York. Publish outrageous stories, hire outrage algorithms, battle editors-turned-monsters raise Pocket Pals, and sell out - again and again - until you own the news. And the weather.

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Features
Languages:
Interface Full Audio Subtitles
English ✔ ✔ ✔

Coming Soon To Early Access

The developers of this game intend to release as a work in progress, developing with the feedback of players.

Note: Games in Early Access are not complete and may or may not change further. If you are not excited to play this game in its current state, then you should wait to see if the game progresses further in development. Learn more

What the developers have to say:

Why Early Access?

“Clickbait Tycoon is an idle/incremental game designed around weeks of progression. The balance curves that matter most can only be tuned against real players playing at a real pace. We plan to tune our mid and late-game economies with you, the community, while we continue to build out the remaining systems on our roadmap.”

Approximately how long will this game be in Early Access?

“Approximately 6-12 months. We'd rather ship the full version right than rush a release date.”

How is the full version planned to differ from the Early Access version?

“We plan to introduce a narrative campaign alongside our questing system, an enhanced Tycoon layer to better manage your business, and a full balance pass to keep gameplay fun in the early, mid, and late-game. Systems will be added, reworked, and rebalanced with community feedback.”

What is the current state of the Early Access version?

“Fully playable and stable! We have a save migration system in place so you can continue playing in every update. Current content includes our complete core loop (clicking, hire tiers, publishing, research), two layers of prestige (Websites, The Buyout), a writer-focused RPG with 40 quests, gear, and boss fights. Pocket Pals, an Office, Heat, Scandals, Payroll, Staff Policies, and events that happen daily, weekly, and seasonally. Offline progress, Steam Cloud saves, and accessibility options are also included.”

Will the game be priced differently during and after Early Access?

“Yes. We are planning on increasing the price when we leave early access.”

How are you planning on involving the Community in your development process?

“Check out our public roadmap on the store page. Every update will ship with patch notes and developer commentary. We'll be making balance changes based on community feedback sources from you on Steam and our Discord server.”
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This game is not yet available on Steam

Planned Release Date: Aug 21, 2026

This game plans to unlock in approximately 2 weeks

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About This Game


New York, 1986*. You have one website, one desk, and one story that will not write itself. Click it into a front page, publish it, and watch the Views roll in. Views become Ad Revenue. Ad Revenue becomes interns. Interns become an empire. (*not really)

Clickbait Tycoon is a pixel-art idle game about building the most shameless media company the city has ever seen - equal parts clicker, RPG, and collect-a-thon.

Staff the newsroom with twelve tiers of hires, from the Caffeinated Intern (will click for exposure) to the Global Media Conglomerate (owns the news, and the weather). Catch Trending Topics, fix typos for combo streaks, publish Golden Articles, and decide what to do when Breaking News hits the wire: verify first, run it dirty, or sell the tip. Then burn your profits in the Research Lab - every mechanic in the game arrives through it.

Your field writer walks the city chasing 40 quests, each guarded by an editor-turned-monster. Click weak spots, land pen crits (the pen is mightier), loot gear, and settle grudges with bosses who remember every defeat. Quest progress is your career: it survives selling out.

Incorporate, buy a Manhattan office tower, and fill its 10x10 grid room by room: break rooms, legal departments, a company gym that trains your writer around the clock. Every room is +1% views forever - the office outlives every reset. Rooms roll rarities. Yes, a break room can be Legendary. Do you love your hires enough?


Bosses drop eggs. Eggs hatch into Pocket Pals: tiny coworkers with stat bonuses, names, and strong opinions. Merge twins, evolve them, hunt shinies. Pals survive absolutely everything - the only "employees" with real job security.

Bank a billion views and sell out: the run resets, but every website you banked boosts you forever. At ten websites the megacorp calls with a buyout, trading your whole empire for Legacy Shares and a dynasty of writers. Prestige on prestige on prestige.

  • A clicker where the clicking matters: typo combos, golden articles, and breaking-news dilemmas

  • 40-quest writer RPG with boss fights, gear, pen crits, and grudge-holding nemeses

  • An eternal office tower, a 24/7 gym, and a playroom full of collectible Pocket Pals

  • Two layers of prestige: sell out for websites, then sell the whole empire for Legacy Shares

  • 270+ achievements, collectible headline archives, staff policies, scandals, and strikes

  • Original pixel art and a procedural synthwave chiptune - no two loops quite alike

  • Full offline progress (capped, upgradeable)

  • Steam Cloud saves

AI Generated Content Disclosure

The developers describe how their game uses AI Generated Content like this:

Many of our icons have been created via generative AI.

System Requirements

Windows
macOS
SteamOS + Linux
    Minimum:
    • Requires a 64-bit processor and operating system
    • OS: Windows 10 (64-bit)
    • Processor: Dual-core 2.0 GHz (x86_64)
    • Memory: 8 GB RAM
    • Graphics: Any GPU with WebGL 2.0 support
    • Storage: 1 GB available space
    • Additional Notes: No internet connection required.
    Recommended:
    • Requires a 64-bit processor and operating system
    • OS: Windows 11
    • Processor: Quad-core 2.4 GHz (x86_64)
    • Memory: 16 GB RAM
    • Graphics: Any integrated or discrete GPU from 2017+
    • Storage: 1 GB available space
    • Additional Notes: No internet connection required.
    Minimum:
    • Requires an Apple processor
    • OS: macOS 26 Tahoe
    • Processor: Apple M1
    • Memory: 8 GB RAM
    • Graphics: Apple M1
    • Storage: 1 GB available space
    • Additional Notes: No internet connection required.
    Recommended:
    • Requires an Apple processor
    • OS: macOS 26 Tahoe
    • Processor: Apple M1 or newer
    • Memory: 16 GB RAM
    • Graphics: Apple M1 or newer
    • Storage: 1 GB available space
    • Additional Notes: No internet connection required.
    Minimum:
    • OS: Ubuntu 22.04 or equivalent
    • Processor: Dual-core 2.0 GHz (x86_64)
    • Memory: 8 GB RAM
    • Graphics: Any GPU with WebGL 2.0 support
    • Storage: 1 GB available space
    • Additional Notes: No internet connection required.
    Recommended:
    • OS: Ubuntu 24.04 or equivalent
    • Processor: Quad-core 2.4 GHz (x86_64)
    • Memory: 16 GB RAM
    • Graphics: Any GPU with WebGL 2.0 support
    • Storage: 1 GB available space
    • Additional Notes: No internet connection required.
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