With the addition of the Magic System, this studio has managed something truly astounding:
This game is at the same time insultingly simple, and yet an absolute mess of trial and error gameplay.
In General, Dating Sims of any kind get measured by an different standard compared to most games. At its best the Genre is Character Development/Discovery condensed. Saddly most studios use that excuse to release sub-par titles with little to no imagination and even less effort, and while Magical Diary may not lack the latter, it definetly lacks imagination.
The Characters: Copy Paste. You've seen it before, you'll see it again. A forgettable parade of cliches.
The Choices: Linear in all but appearance. Choose in whoose pants you want to get and stick with it. This would be less of a problem if not for....
Gameplay and Story integration: The Holy Grail of all dating sims. Does it feel like you are playing the game, or like you are gaming the system? Magical Diary takes the sledgehammer approach to subtlety and even those unafiliated with the Genre will see any character twist coming for miles.
Except for the magic system, which I had alluded to earlier. Along with the usual fair of stats, as the game progresses you get to learn a selection of different colour coded magics. In theory you get to use these to influence the events arround you. In practice, the rather ethereal description, limited application of every spell, and utter lack of audio-visual cues, I often felt thrown back into the era of Adventure games, where every puzzle was solved by liberaly rubbing anything in your inventory on anything in the environment.
That's where the game steps in, and limits just what you can try via an MP-Gauge, or simply time constraint.
I'm sure after a second or third playthrough I could have gotten the results I wanted, but the entirely predictable characters, and obvious right/wrong choice system left me with little desire to play again.
All in all Magical Diary is rather tragic: A novel idea that lacks any kind of substance to back it up.