About This Demo

This is the free demo: the first fifty years of a full run, and nothing is locked behind the cap.

It is not a slice. Every body type, every technology, every factory, every report and the full field of rivals are here exactly as they are in the full game — half a century of deliberate bets, with the market answering each one. The demo ends when your company reaches its 50th year, at the point where the full version keeps going for another half-century.

Design cars from the chassis up

Every model is yours to engineer. Choose from 12 body types, size the engine, pick your components, and balance the trade-offs with fine-grained tuning sliders.

• Engineer the trade-offs — performance, comfort, reliability, fuel economy and cost all pull against each other. There is no perfect car, only the right car for the segment you're chasing.
  
• Live with your decisions — defects, aging stats and facelifts decide whether a model stays competitive or quietly stops selling.
  
• Build a lineup, not a one-hit wonder — cover the segments that matter, retire what's gone stale, and time each successor.

Research the tech that wins decades

The whole technology tree is open from the first turn — 103 technologies across five eras, and fifty years carries you into the third of them. Time your research bets so your cars lead the market instead of trailing it.

Run the whole business

A great car is only half the company. Build and manage the operation behind it.

• Manufacturing — factories, production lines, shifts and retooling. Match output to demand without drowning in unsold stock.
  
• Pricing — set every model's price against what your rivals are asking. Undercut them and their buyers become yours; hold your price and let the badge carry it. Go too cheap and buyers simply read it as a cheap car.
  
• Money — fund R&D, manage cash flow, and use financing to grow faster than your balance sheet should allow.
  
• Brand — marketing builds reputation and prestige, and they shift how buyers rank you against an otherwise identical rival. Let a defect slide and it drags them back down.

Outplay a field that keeps filling

The competition isn't scenery. Every AI manufacturer runs the same logic you do — designing, pricing, researching and reacting, turn after turn — and new ones keep entering as the decades pass.

• Scout rivals, read the standings, and exploit the gaps they leave open.
  
• Survive market shocks and events that punish the complacent.
  
• No two runs are the same — every run is seeded, so a new game reshuffles the rivals, the market and the shocks you will face.
  
• Change your own starting hand — four difficulty levels, three company traits picked at founding, and a starting-skill build that decides what you are good at before you build anything.

Read everything, miss nothing

All fourteen report tabs are here: company value over time, market share, profit margins, sales versus the competition, financials and cash flow, and a full company history. Fifty years is long enough for that history to be worth reading.

Then the demo stops, and the century is only half over. Wishlist Novalex Project Zero to be told the moment it launches.