About This Demo

── What's in this demo ──

The entire feature-phone era: from garage startup on graduation day up to the eve of the touchscreen revolution. Phone design and launches, weekly play with monthly settlements, market trends, events, partner banter and the full tutorial, all identical to the release version. Interface languages: Simplified Chinese / English / Japanese. Demo progress does not carry over to the full game.

The full game continues with the smartphone and AI eras, legendary industry figures, era-end crises, starting-location disasters, multiple endings and NG+, across a full 40-year run.

A pixel-art phone-maker tycoon sim. Starting from a single garage in Year One, you run a phone company across four decades, through the feature-phone, smartphone and AI eras.

Designing phones
Every model means five decisions: R&D budget, price, selling point, hardware spec and marketing. Higher benchmarks cost more in parts, lower prices thin your margins, and aggressive specs drop your yield rate. Sales and reviews depend on these trade-offs and the current market.

Eras unfold
Feature phones, the touchscreen revolution, the smartphone arms race, and finally the age of AI. Events like color-screen booms, knockoff waves, price wars, benchmark cheating, faked camera samples, livestream selling and chip shortages trigger as you progress, shifting your costs, demand and reputation.

Partners and legends
At the start you pick one of five old classmates as your full-time co-founder, each with a distinct personality and passive skill; the others turn up over time to lend a hand. Later, legends inspired by real industry figures come looking for work. Sign them for big bonuses, or let them go and face them as rivals the next year.

Many ways to win
Low-cost volume, spec-monster flagships, or marketing blitzes all work, with no single right answer. Annual awards, in-house chips, software ecosystems, bank loans, factory expansion and team management all support different playstyles.

Auto-pilot and bonds
From the second year of each era you can hand control to your partner, who runs things your way and gives it back when something big happens. Partners also have a bond system, with dedicated scenes when their wish comes true.

Endings
After forty years your record is tallied: bankruptcy, market domination, breaking free with your own silicon, and more.

AI Generated Content Disclosure

The developers describe how their game uses AI Generated Content like this:

All art in this game is hand-crafted, drawn pixel by pixel in code, and all music is procedurally synthesized — there are no AI-generated images or audio. During development, AI tools assisted in drafting some text, all of which was human-reviewed and edited. No content is generated by AI at runtime.