Planned Release Date: Dec 25, 2025

About This Demo

About Shop Crush

Manage your Thrift Shop. Sell a hodgepodge of merch to picky customers. Set the prices, bargain with clients, and turn down suspicious offers. Order popular stock, fight off shoplifters, and manage your reputation — gain or lose it based on your choices!

Own a Thrift Shop

Yes, you own a Thrift Shop! Clients come every day to buy their preferred products. To keep your business profitable, you must monitor your prices and the number of products clients want.

In this choice-driven Visual Novel, you must balance the profitability of the offer with the reputational loss that every purchase can cause.

Find New Buyers

Connect with different customers and help them find what they want. Every customer has a unique personality, purchasing patterns, and preferences. Build relationships with your favorite customers, give them the best deals, and try to keep up with their needs, demands, and wishes.

Buy New Products and Refill the Supply

Order new stock in the catalog. Keep your shelves stocked so your buyers have what they need. Some products are popular with specific buyers but not in demand by others.

Selling common goods, like milk, will get you a safe income, while risking selling sin goods will cash you out.

Control the customer's rage to protect your shop's reputation. If your reputation is low, people will avoid your shop.

Enhance and Personalize Buyers

Level Up Your Customers to Improve Their Purchasing Power. Customers improve their Visit Frequency, Average Check, and Reputation at every level.

Select a character's skin (gender) you like, and change it whenever you want during the game. There are three skin types supported: alien, female, and male.

Customers have preferences for their favorite and least favorite goods they want to buy from you.

Explore the Literal Illusions

Zoom, rotate and drag the hidden pictures to uncover your customers' secrets. Every buyer has a Literal Illusion Puzzle connected to their persona. Complete all the puzzles to discover the horror your shop is hiding.

Key Features and Contents

• Choice-based Card Game with tense and procedurally generated Core Gameplay.

• 2D Shop Simulator and an Economy game about trading with Customers.

• Atmospheric Visual Novel about insanity, doubt, and Reality Check.

• Innovative Puzzle Game based on the Literal Illusion Effect.

• 10 Unique Clients, each with their tastes and shopping styles

• 5 Selected locations with carefully crafted storyline

• 50+ Levels to Upgrade Every Customer.

• 70+ Products to buy - from weird ones to essentials!

Meet the Customers!

Leslie, a Poor Customer

A poor customer who usually buys trash. Sometimes, you may get a good offer from them. You will always have a small profit if you sell them cheap stuff for a tiny margin.

Likes: Rubber Ducks, Bananas, Mushrooms.

Hates: Daily Care.

Chelsea, a Rich Customer

This customer likes shiny stuff and may overpay for it. If you balance profit and reputation, you may succeed. If you decline to serve Chelsea, your shop's reputation will improve.

Likes: Brand Clothes, Vegan Products, Animals.

Hates: Empty Shelves.

Brinley, a Coupon Collector

A Coupon Hunter customer. Likes good deals and cheap items. Brinley guarantees you a small margin income.

Likes: Discounted Groceries.

Hates: Full Priced Arrivals.

Zoe, an Authentic Customer

A highly passionate customer with unique values. Zoe likes people who agree with them. If you agree, Zoe might give you generous payback regarding profits and reputation.

Likes: Obedience.

Hates: Everything that's not essential.

Casey, an Enforcer Customer

An inspector playing their own game. They might confiscate some of your items, demanding a fine. If you refuse to pay, it will save you money but not your reputation.

Likes: High-value home essentials.

Hates: Refusal to cooperate.

Alex, a Mayor Customer

Entrepreneurs can rarely influence a mayor, though they enjoy good price talks. Negotiations are what made them mayors.

Likes: Natural Cosmetics, Healthy Food.

Hates: Mystical Objects.

Nata, a Hacker Customer

They might buy simple groceries to hide the offshore activity. Or make a fake purchase to exploit their taxes. Sometimes, they buy regular geek stuff and threaten to take down your store for fun.

Likes: Fun Stuff.

Hates: ??? ;)

Sibs, Family Customers

These sibs only look similar. They have opposite tastes and disagree with each other all day! Because of their unpredictability, they could be valuable clients for either profit or reputation gain.

Like: Fun and Parties!

Hate: Consensus and Routine.

Kaycey, an Assertive Customer

A prominent therapist and authoritative customer. They know how to manipulate sellers very well. If you refuse to serve them, they will take revenge. Aside from destroying your reputation, they will make you sell extra cheap.

Likes: Voodoo Dolls, Talismans

Hates: You?

Mx. Malkoff, a Creative Customer

Highly intelligent, careful, and delicate buyer. Claire has exquisite taste and expects things to impress them. Claire likes their favorites and is willing to sponsor them greatly. Rare to visit, though.

Likes: Violins, Cigarettes, Poetry.

Hates: Wine and everything that's banal.

Who's Your Favorite?

AI Generated Content Disclosure

The developers describe how their game uses AI Generated Content like this:

The game uses pre-rendered AI-generated scenes with optical Illusions to better translate the game mechanics.

The scenes were generated using the Think Diffusion app with explicit permissions from the app developer.

The professional artist optimized and repainted the scenes as a second polishing stage.