I have mixed feelings about this game
The first thing you should know: Lords of football feels like a very superficial mix between The Sims and Football Manager. So don't expect to build houses and have a lot of customization like The Sims, and also don't expect to have all that in depth managment of Football Manager (it's not even close to that, it's REALLY simplistic. For example, you don't buy players, you simply build a wishlist based on skills and at the end of the season the game will drop some new guys in your squad). Besides all this, I have to say that I still had something fun after all.
In this game you will basicly run the training and night life of your squad by simply picking players up with the mouse, lifting them and then droping them in a respective area trying to satisfy their desires to maintain their morale high. This gets repetitive relly soon, even after you begin to complete challanges (like winning X amout of gams or scoreing X amount of goals) and by these beeing able to "build" new training structures. The training part and the night life part plays all the same, only with different themed stuff.
Things get different when the night ends and you get to manage your players in a real time match. Now here comes the sad part: as a coach you can build tactics in a really simplistic way and also call orders for your team from the side of the fied, but this ends up seeming completely pointless since it's better to let your players to play on their own. It's a interesting but totaly wasted mechanic. At the end the best way to go for me was simply choosing a default formation based on the best players I had on the squad (even if this meand a really weird formation), never putting a player out of his best position and never shouting an real time order.
-Another bad thing is that there are really really few buildings and activities available. For the "night life" for example, you have 6 structures only each one with 2 different activities to choose from.
-The graphics could be better, even though the user interface is quite friendly once you get used to the interesting filter system.
-Selecting individual player can be a real pain, since it feels like the filters or even your mouse clicks don't always behave as they should.
-Maintaining all of your players needs at a time is almost impossible since the game dosen't give you enought training/night time to do everithing they need.
-The training field could really use some sort of auto-trigger system to help you put the players in the right place (if you played Dragon Age origins you know what I mean)
-The DLCs also feels a bit like a waste. Who even thought that mixing a "serious" soccer game with medieval stuff would be funny?
So in the end, this is a game where you will spend like 5 min draging and droping your players aroud the map and then another 5 minutes watching them play a match in really bad graphics (with some unpredictable behaviors), and repeat.
In 15 hours, starting with a 3/5 stars team I turned it in the best team of the league. I think I have experienced almost everything the game has to offer, and I feel it's not enought. With a bit more of development and with more buildings/activities this game could really be awsome. But as it is, the game is not worth more than 10 US$.