출시 예정일: 2026년

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BADBALD

is an open-world action game about a normal worker who finally snaps — and makes a dangerous deal that changes everything. Tired of living a quiet, ordinary life, the protagonist accepts a dark pact with a demon who promises wealth, influence, and control… but only if you prove you’re willing to do whatever it takes.

To earn the demon’s rewards, you must carry out increasingly ruthless acts across the city: mischief, corruption, sabotage, and criminal jobs that push you deeper into chaos. What starts as small “bad choices” quickly becomes a full rise to power — and the demon is always watching, demanding more.

Explore a living urban world filled with opportunities and threats. Take on missions, build your reputation, outsmart your enemies, and grow from a nobody into a feared name on the streets. Every job you complete strengthens your bond with the demon and brings you closer to your ultimate goal: dominating the city.

In THE BAD BALD, the path to the top isn’t heroic.
It’s dirty, dangerous… and addictive.

Will you control the city — or will the demon control you?

Key Features

• 🌆 Living open-world city packed with dynamic NPCs and activities

• 🚓 Intense police chases with reactive AI

• 💰 Progression systems: money, power, reputation, and control

• 🧠 Meaningful choices and missions with multiple outcomes

• 🎮 Unique visual style: clean, stylized, and optimized

• 🔥 Non-stop action, urban chaos, and full freedom

Do you have what it takes to rise to the top?

In BADBALD, nothing is given.
The city is brutal.
The system is against you.
Only the truly BAD survive.