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Introducing Steam Tags, A Powerful New Way to Shop For Games

You can help shape the way that millions of customers shop for games on Steam.

Just visit the Steam Store page for your favorite game or software and apply tags that you think are appropriate or relevant to that title. Tags that are applied frequently will become featured categories, helping everyone discover products through a new set of genres, themes, and attributes defined by you and the rest of the community.
How does this work?

Tag Anything, Your Way

You can tag games or software in the Steam Store with terms that you think are appropriate, or apply tags that others have already suggested for that title.

Apply genres such as “Puzzle”, themes like “Military”, or attributes such as “Difficult”. Or, come up with entirely new concepts to apply in categorizing products.

Browse By Popular Tags

Browse a new section of the Steam Store to discover games and software, organized by the most frequently used tags.

Plus, narrow your search to just products tagged with the terms you and your friends have applied.

Browse By Tags
Recommended For You

Browse by tags recommended based on the games you have played and software you have used recently.

Tag In Your Language

Tags will be categorized by the language they are entered in. So, if you have Steam set to Danish, you will see popular tags applied by other users that run Steam with the language set to Danish.

Discover Powerful New Filtering

As you browse for products by tag, you’ll find new filtering controls to help narrow your search. Now you can easily find those single-player, platformer games, that run on Linux and have Steam Achievements, Steam Trading Cards, and Full Controller Support.

Frequently Asked Questions

For Steam users

Q. Why Beta?
A. We need to get some data into the system before it will be fully optimal. That means the initial categorization of items might be a bit off until we see what kind of tags are becoming prevalent and tune the system for the best results.
Q. Can I tag a product with any word?
A. Yes, the system is intended to support a broad variety of concepts, genres, and attributes. The tag you apply may not appear to other users until enough other people have applied the same tag to that product.
Q. Can I see a list of the tags I've applied to games?
A. Yes. On the Popular Tags page, there is a tab for Your Tags that will list the tags you most frequently apply to products.
Q. What about swear words?
A. Swear words will be filtered out and not appear among popular tags.
Q. How does tagging work with different languages?
A. When a user applies a tag, we will categorize that tag under the language that user has Steam set to. Those tags will then only be visible to users that are also viewing Steam in that language.

For Developers

Q. What if I don't agree with a tag that has become popular for my game?
A. Tags can be a good indicator of when there is a mismatch between how you perceive your game, and how your game is perceived by customers. Often this is simply because there is some piece of information regarding the game that customers feel is missing from the store page.
Q. Does my product start out with tags applied to it?
A. Yes, the genres that you select for your game or software will become the initial set of tags applied to your product. These may then eventually become surpassed as the most relevant tags on your product if users are frequently applying another tag.

Let us know what you think

Post feedback, bugs, or suggestions

If you have questions, feedback, or find a bug in the new system, please let us know in the Steam discussions.