Startup Company - jhovgaard
Hi there,

Today we're announcing that Startup Company will go slightly up in price, to reflect the long way we've come since we first released the game back in August 2017.

Since the launch of the game we've been selling Startup Company for $9.99 (or your regional equivalent) and have been putting out countless updates, bug fixes, introduced new features and implemented requested gameplay features by the community. Since the official early access release back in 2017 we've updated the game at least ~80 times.

On July 19, 2019 the price of Startup Company will be increased to $12.99.

We wanted to communicate this to the community in advance, so that people who are considering to get Startup Company (or for their friends as a gift) have a chance to snatch it up for the ''old'' price.

Does this mean that we're done with Startup Company? The short answer: NO!

We've still got a lot of features planned for Startup Company and we're obviously going to listen closely to what the community wants as well. Startup Company will not leave the Early Access program of Steam just yet, as we want to make sure that potential players are still aware of the fact that we're still implementing new features which can sometimes result in massive gameplay overhauls.

Feel free to join our Discord community (link provided below, just click the image) and we'll be happy to answer any questions you might have!

All the best,

Jonas

Startup Company - jhovgaard


Hi there!

Beta 25 is now available. Restart Steam to get it right away!

We're super excited to bring to you Beta 25, which will introduce new features that will change the game play and introduces new challenges for you to manage as CEO!

Major change to website satisfaction: Dissatisfaction
Beta 25 changes how website satisfaction is calculated.

How it worked in Beta 24
The website satisfaction was calculated by simply using the average of all features' satisfaction. You could have a Landing Page with 100% satisfaction and "Banner Ads" with 15% satisfaction. This worked okay, but it was super confusing to new players, as the red smiley would show 5% for "video ads" and 15% for "banner ads", indicating that "video ads" would be less annoying to the user.

How it now works in Beta 25
There are now two options for a feature: Satisfaction and Dissatisfaction. Base Features will only produce Satisfaction and Revenue Features will only produce Dissatisfaction.

The total website satisfaction is calculated by first taking the average of your base features and then subtracting the dissatisfaction from all the revenue features.



Hopefully this change will make it more clear to new players how everything is calculated.

Please notice: Existing Revenue features will continue to use the old model to avoid breaking your save-game. If you want to switch to the new model, you'll have to remove and add the revenue features.

AdBlockers

Adblockers are now a part of the game and will directly affect how many impressions is generated (and can be monetized) for ad features.

Small websites will have a very low ad-blocker penetration as they haven’t yet been discovered by many ad-blocker programs.

As a website gets more users, the more ad-blocker programs will register the site and start blocking ads.

AdBlock Obfuscator

The obfuscator will cover up your ads in messy Javascript code that makes it much harder for the AdBlockers to detect your ads.

If you don’t continue upgrading the obfuscator, it will be less efficient over time (as AdBlockers become smarter).

The obfuscator is also the first time we see Research Points being used to upgrade a feature.

Do you have suggestions or ideas for the game? Check out our Conflux board.

As always, we'll be monitoring the release very closely for any potential issues that might arise or that we might have missed during testing. If you encounter any issue or a bug, please send us a message in our Discord channel (link provided below) or create a post in our community hub - which we'll be closely monitoring while Beta 25 is rolled out.

That's it for Beta 25!

Best,

Jonas

Jul 1
Startup Company - jhovgaard
Hi everyone,

Let's jump right into it. As promised last week, I got a major announcement today:

Meet Mark - our new developer!
Just as in Startup Company, eventually all successful companies need to expand the staff team. I've been eagerly waiting for this to happen. Starting today Mark Jan Kordon is joining us at Hovgaard Games as a full-time developer.

Right now Mark is already busy working on adding new features to Localizor, our community translation tool. Next week, he will start working on a bunch of QOL updates for Startup Company that I know a lot of you have been waiting for.

I hope you'll all welcome Mark (he is @kordonme at Discord) and I can't wait to see how much faster we can work with another set of hands.

Thank you for all for making this happen!

Status of Beta 25 and Beta 26
The testers on Discord have been busy testing and finding bugs. Below is a screenshot of the registered remaining bugs (for now). All of these bugs will be fixed within the next couple of days.

For that reason, Beta 25 is now scheduled for release this Friday, July 5!



We're still missing some translations for Japanese, Korean, Simplified Chinese and Turkish. If you want to contribute, follow this link:
https://app.localizor.io/game/1/translations


We're also looking for a Spanish reviewer/moderator. If you're fluent in Spanish language and Spanish grammar and want to contribute, you can reach me at jonas@hovgaardgames.com, here on Steam or on Discord.

Do you have suggestions or ideas for the game? Check out our Conflux board.

All the best,
Jonas

Jun 23
Startup Company - jhovgaard
Hi everyone,

Apologize for the silence lately. After Localizor was made public in Beta 24, there has been a substantiel increase in users interested in translating Startup Company into more languages.

Because of this interest, it has been necessary to improve various parts of system which has been taking up my time. Fortunately I'm almost done, and looking at the numbers it looks like we'll soon see both Dutch and Polish added to the game. Thank you to everyone who has contributed! ːschappyː

Major change to website satisfaction: Dissatisfaction
Beta 25 will now completely change how website satisfaction is calculated.

How it works today
Today the website satisfaction is calculated by simply using the average of all features' satisfaction. You could have a Landing Page with 100% satisfaction and "Banner Ads" with 15% satisfaction. This worked okay, but it was super confusing to new players, as the red smiley would show 5% for "video ads" and 15% for "banner ads", indicating that "video ads" would be less annoying to the user.

How it works in Beta 25
In the future there will instead be two options for a feature: Satisfaction and Dissatisfaction. Base Features will only produce Satisfaction and Revenue Features will only produce Dissatisfaction.

The total website satisfaction is calculated by first taking the average of your base features and then subtracting the dissatisfaction from all the revenue features.


Hopefully this change will make it more clear to new players how everything is calculated.

Please notice: Existing Revenue features will continue to use the old model to avoid breaking your savegame. If you want to switch to the new model, you'll have to remove and add the revenue features.

Outsourcing
By popular demand I'm now introducing Outsourcing in Startup Company. We had the feature in the game before (formerly known as “Contract Work”).



To start finding outsourcing tasks you have to hire and use a Sales Executive. It will take between 4 and 24 hours to find a new task.

A task contains the following properties:
Requirements - The components and modules that has to be delivered.
Time Left - The amount of hours before the bidding ends.
Deadline - The amount of days before the requirements has to be delivered (after “time left” and bidding has ended).
Current Bid - The current lowest price.

Another new thing about Outsourcing is that you’ll also be able to submit your own tasks and have your competitors work for you!



The Outsourcing feature isn't planned until Beta 26, as I already locked down Beta 25 (I believe you've waited long enough for new content already).

Please notice that the Outsourcing feature is still under development and is subject to change.

All the notes that are listed above are simply a preview of what's coming up in Startup Company. These new changes and items are not yet available in the public build of the game.

Do you have suggestions or ideas for the game? Check out our Conflux board.

Release dates
Yea, I really don't know for sure, but let me explain what we're waiting for:

Beta 25: Everything is done. We're testing right now. Strings has been uploaded to Localizor. Once everything is translated and bug free, I'll release it. My hope is Friday (June 28).

Beta 26: Development has started. Together with Outsourcing I also want to include a bunch of additional QOL improvements. We're probably looking at late July.

That's all for this week!
I hope the changes above is as exciting for you as it is for me. I can't wait to ship it all to you ːschappyː

By the way, stay tuned for next week. I got some major news to announce!

All the best,
Jonas

Startup Company - jhovgaard


Hi there!

Beta 24 is now available. Restart Steam to get it right away!

Today is the release of Beta 24, an update with a bunch of new features and various improvements. Performance issues have taken most of the time in this update, so hopefully a lot of you notice an improvement ːschappyː

As with each beta release we just want to make sure that you’re aware of the fact that there might be some bugs or other unexpected issues. Jonas is on standby, ready to make sure that any discovered issues are fixed as soon as possible. If you find any bugs or experience any issues make sure to either let us know on the community hub or by joining our Discord!



New Map!
The city map has been updated and revamped, making it much more detailed and cooler!



Improved Performance
Another huge performance improvement hits Startup Company. This time I've been working heavily on improving performance of the employee overlays which caused a lot of end-game lag.

Switching between floors and buildings (office/hosting) has also been greatly improved. The game will now "cache" the floors, making the switching much more smooth and rapid.

CEO becomes a Manager
Beta 24 adds another option to your CEO: HR Management. Just like the usual HR Managers, you can now use your CEO to set working schedules and adding speed bonus.

The CEO will still be able to recruit, meaning the CEO is the first employee type to be able to do multiple task types.


Shared Production Plans
Beta 24 makes managers even more useful with the new feature: Shared Production Plans. Instead of having all your managers working independently, they can now share the same production plans. I also took some time to redesign the UI of the screen making it a bit easier to find the components or modules you're looking for.



Improved Competition
For a long time there has been a bug allowing the game to "shrink" the internet population. Beta 24 fixes this once and for all.

Do you have suggestions or ideas for the game? Check out our Conflux board.

That's it for this week!

Best,

Jonas

Jun 2
Startup Company - jhovgaard
Hi everyone,

This week I've been putting in a lot of hours in the new roadmap. I hope to introduce it next week. I promise you, you won't be disappointed. Tons of new cool things to show!

The new citymap

We've been facing some problems making the new citymap suit all resolutions. Right now I'm waiting for Bruno to get back to me with some new assets. Once received the city-map should be all ready.

Missing transations!

I've uploaded a bunch of new Beta 24 strings for translation. Together with the city-map, this is the last thing we need before Beta 24 can be released.

If you want to help out, we have missing translations for the following languages: Brazilian Portuguese, Hungarian, Japanese, Korean, Simplified and Chinese.

We're also looking for language moderators. If you're 18+ years old and believe you have good grammar, please let me know, either here on Steam or in Discord :-)


Click here to start translating!

Beta 25: AdBlockers

Adblockers will be introduced which will directly affect how many impressions is generated (and be monetized) for all ad features.

Small websites will have a very low ad-blocker penetration as they haven’t yet been discovered by many ad-blocker programs.

As the website gets more users, the more ad-blocker programs will register the site and start blocking ads.

AdBlock Obfuscator

The obfuscator will cover up your ads in messy Javascript code that makes it much harder for the AdBlockers to detect your ads.

If you don’t continue upgrading the obfuscator, it will be less efficient over time (as AdBlockers become smarter).

The obfuscator is also the first time we see Research Points being used to upgrade a feature.

All the notes that are listed above are simply a preview of what's coming up in Startup Company. These new changes and items are not yet available in the public build of the game.

Do you have suggestions or ideas for the game? Check out our Conflux board.

That's it for this week!

Best,
Jonas

May 26
Startup Company - jhovgaard
Hi everyone!

Performance and white-screen bug
As announced earlier the performance of SC will be greatly improved in Beta 24. This last week I've been struggling to make the update compatible with all setups/computers.

A lot of the testers have been getting a white-screen crash which has taken up a lot of my time. Fortunately it looks like it's all sorted out now. Performance is still way way better compared to Beta 23.

Introducing Localizor: Now in open beta



This is a big one! I'm finally happy to announce that all of you (the community) can finally contribute by translating Startup Company to your native language. The tool is still very much in beta and missing lot of quality of life improvements, but it works!

To start translating, go to the following URL and register:
Startup Company on Localizor

Localizor is a brand new translation tool from Hovgaard Games. Right now we're testing the tool exclusively on Startup Company, but as the tool has matured we want to invite other game developers to use it.

We need testers!
Do you want to help out testing Beta 24? Then all you have to do is go check out the pinned message in the #testing channel on our Discord server. All help is much appreciated!

That's it for this week!

Best,
Jonas

May 12
Startup Company - jhovgaard
Hi everyone,

First of all welcome to all the new players coming in the last two weeks, it has been incredible to see all the new faces joining our community hub, Discord and providing super valuable feedback for the further development of Startup Company. :-)

This week has been a combination of working on Startup Company and working on Localizor.

We already begin testing Localizor (only on Discord for now). Hopefully we'll soon be able to invite everyone to come help translate Startup Company into any language they'd like.

CEO becomes a manager
Beta 24 will add another option to your CEO: HR Management. Just like the usual HR Managers, you can now use your CEO to set working schedules and adding speed bonus.

The CEO will still be able to recruit, meaning the CEO is the first employee type to be able to do multiple task types.

Shared Production Plans
Beta 24 makes managers even more useful with the new feature: Shared Production Plans. Instead of having all your managers working independently, they can now share the same production plans. I also took some time to redesign the UI of the screen making it a bit easier to find the components or modules you're looking for.



Improved competition
For a long time there has been a bug allowing the game to "shrink" the internet population. I'm now working on improving this. I'm also experiencing with a "close competitor" functionality. I hope to tell you more about this in next devlog.

An updated roadmap
It's time to get the roadmap updated. I really think the future looks suuuper exciting! I can't wait to get started on the development.



Do you have suggestions or ideas for the game? Check out our Conflux board.

That's it for this week!

Best,
Jonas

Apr 28
Startup Company - jhovgaard
Hi everyone,

This week the main focus has been on support and bug fixing.

Last Saturday Startup Company was featured as Steam's Daily Deal. We had an amazing week where we welcomed a lot of new players. We even managed to break the old record of max concurrent players from 1403 to 1969 on April 21, 2019. (Super close to 2000!).

Bugfixes and changes this week
  • Third floor added to the HQ building.
  • Removed framework max level limitation to allow for modding.
  • Fixed HTML in Korean speech bubbles.
  • Increased aging speed by 33%.
  • Removed landing page as a premium feature option.
  • Fixed a bug causing contracts not to be cancelled when firing sales executives.
  • Fixed bug where an employee could have two demands for firing the same employee.
  • Fixed bug allowing players to generate components for free by cancelling current task.
  • Fixed keyboard shortcuts that did not work.
  • Increased maximum negotiation bid for expert candidates to $25.000.
  • Fixed bug making it hard to unlock the Researcher achievement.
  • Adding sorting to Sales Executive leads and sort default by time of creation.
  • Removed framework max limit limitation for mods.
  • Fixed bug making it impossible to move items or workstations between floors.

New citymap planned for Beta 24
Bruno has returned and is working on the new citymap. We still need to make it more obvious what buildings are rent-able and some additional details, but overall I'm pretty happy with the result already.


Community Translations
Localizor, our upcoming game translation tool from Hovgaard Games is soon going into beta testing.

The tool will be used to allow you guys (the community) to mainly help translate Startup Company into more languages, but also to improve the existing translations.

If you're interested in joining the beta, make sure to subscribe to our newsletter at the Startup Company website and following Hovgaard Games on Steam.

Do you have suggestions or ideas for the game? Check out our Conflux board.

That's it for this week!

Best,

Jonas

Startup Company - jhovgaard


Hi everyone,

Usually I don't post announcements for minor updates, but this one is special. Today my designer sent me the third floor of the new headquarter building!

Instead of waiting till Beta 24, I decided to include the new floor with Beta 23.5 right away!

If you haven't already received the update, simply close the game and restart your Steam client.

I hope you all enjoy the extra space! :-)

Have a great Monday!

Best,

Jonas
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