Your game on Steam
How do I know where my game is showing up?
Steam traffic data analytics show you the specific areas (or ‘feature’) on each page in Steam where your game has been shown to someone, how many impressions have occurred in each placement, as well as where and how many times customers have clicked to get to your store page.
How can I get my game to show up to more customers?
Steam automatically shows games to customers in different ways and many different places. The visibility of any given game on Steam is based on many factors, including how customers are reacting to that product, and who the potential audience is for that product. Not every customer is interested in every game, so Steam works to figure out who your game should be recommended to and who is most likely to purchase your game.
Does this change how I release my game?
The release process for you is still the same, but now your game may be able to appear in more places throughout Steam. You focus on making an awesome game and describe it accurately to customers on your store page and Steam will work to show your game in appropriate places based on customers’ interests, preferences, and feedback.
Keep in mind that you still need to make sure you get word out about your game as you lead up to your release date. Get the community excited and build an audience. Put up a ‘coming soon’ page, and post announcements. Some customers may need to see your game dozens of times before it catches their attention.
Can I pay for my game to show up to more customers?
Nope. You focus on making a compelling, interesting, and unique game, and Steam will work out the best places to feature your game based on customers’ interests, preferences, and feedback.