And here come the lawyers. The first suit against Sony has been filed following its admission yesterday that PlayStation Network members' personal details had been compromised in a system security breach.
According to CNet, California-based practice Rothken Law Firm were the first to get down to the courthouse.
It's filing a suit on behalf of Alabama resident Kristopher Johns who is complaining that Sony didn't take "reasonable care to protect, encrypt, and secure the private and sensitive data of its users."
Johns also argues that Sony took too long to inform users of the breach, meaning they didn't have enough time "make an informed decision as to whether to change credit card numbers, close the exposed accounts, check their credit reports, or take other mitigating actions."
The court document claimed that Sony "has failed to provide regular credit reports and credit monitoring at their own expense to those whose private data was exposed and left vulnerable.
"This has caused, and continues to cause, millions of consumers fear, apprehension, and damages including extra time, effort, and costs for credit monitoring, and extra time, effort, and costs associated with replacing cards and account numbers, and burden, and is harming both consumers' and merchants' ability to protect themselves from such fraud.
"This lawsuit seeks to remedy this reprehensible situation."
Johns is seeking undefined compensatory damages and costs, while Rothken wants the suit to gain class action status, which would allow other PSN account holders to jump on board for a piece of the pie.
There have yet to be any confirmed reports of fraud or theft actually taking place as a result of the PSN hack.
SEGA is working on a new title in its long-running Shining RPG series, creator Tsuyoshi Sawada has revealed.
According to 1Up, Sawada told Famitsu that an announcement was imminent, though didn't provide specific details.
"It's been ten years since the Shining series was re-invented," he commented, referring to 2002 GBA effort Shining Soul, developed by Grasshopper Manufacture.
"Currently, we're preparing a title that sums up the whole series and should provide an answer to users' curiosity. I can't give details yet, but I'd like to reveal it before we go too far into the future."
First popularised on the Mega Drive back in 1992 with Shining Force, the last game in the 28 title-strong franchise to see an English language release was Shining Force EXA on the PlayStation 2 back in 2007.
"Shining is a long-running series, but development work largely stopped on it for a period of time," Sawada explained.
"We redeveloped and resurrected the name as SEGA shifted from hardware to software, and the goal for the games I've worked on is to target a large swathe of the userbase and do something that hasn't been done before with the series. That's still the direction I take today."
Singer Beyoncé Knowles is being sued for $100 million dollars for alleged breach of contract over a planned video game.
According to court documents published by New York Magazine, developer Gate Five claims Beyoncé pulled out of a deal to lend her name to a dance game called Starpower: Beyoncé.
Gate Five claims that "though she had already negotiated lavish compensation terms to which she was contractually bound, at a critical moment in the project's development made an extortionate demand for entirely new compensation terms she wanted.
"When her maneuver backfired and drove away the financier (who found Ms. Carter too erratic to do business with), she pulled out of the project in breach of the agreement."
The collapse of the deal allegedly "destroyed Gate Five's business and drove 70 people into unemployment, the week before Christmas."
"Her actions were so unscrupulous that her then manager (who is also her father) renounced them, while a senior executive of the company that agreed to finance the project condemned her conduct as 'morally reprehensible.'"
"In early December everything was still a go. And then the week of Christmas, she said that's it, I don't want to hear from you guys, go away, resulting in 70 people losing their jobs," Gate Five founder Greg Easley told New York Magazine.
"We'd much rather make a game than litigate. But we want to recover damages that Gate Five suffered."
Gate Five's claim asks for $6.7 million in lost investment on top of $100 million in potential profits from the game.
Beyoncé's camp is yet to offer her side of the story.
The UK financial services industry has moved to calm growing fear among PlayStation gamers that they may be the victim of identity theft following the PlayStation Network security breach.
Financial Fraud Action UK (FFA UK), an organisation that co-ordinates fraud prevention in the UK, has told Eurogamer that there is no need for gamers to cancel their credit cards "at this stage".
The comments come amid growing intensity around Sony, which confirmed last night that over 70 million PSN users have had their personal details stolen by a hacker.
Worryingly, Sony is unable to say whether credit card details have also been compromised.
Now, as revealed by Eurogamer, the Information Commissioner's Office is involved and may bring action against Sony if it finds it in breach of the Data Protection Act.
Despite this, the FFA warned against an overreaction.
"FFA UK has been made aware that out of the 70 million Sony PlayStation accounts compromised worldwide in the Sony PlayStation Network incident, three million are based in the UK," the organisation told Eurogamer.
"Sony has not yet confirmed if card details have been compromised but FFA UK is liaising closely with Sony with regard to this.
"The banking industry has robust processes in place to protect its customers' accounts by monitoring for suspicious or irregular card transactions. If Sony confirms that card details have been compromised, and provides details to us of those accounts, card issuers can place alerts on these accounts. Further steps, such as blocking the account and/or issuing new cards can be taken if necessary.
"There is no need for customers to contact their bank or card company at this stage. However, customers should continue to do what they should normally be doing - checking their statement and keeping a close eye on their account for any unusual activity if they spot any they should then contact their bank or card company."
However, FFA UK recommends gamers who use the same passwords for their PlayStation account as they do for other financial accounts change these passwords to something else "as soon as possible".
"Similarly, customers may have had their email addresses and telephone numbers compromised in this incident, so they should be wary of responding to any unsolicited emails or telephone calls that ask for sensitive or financial information."
The FFA reiterated information provided to Eurogamer by consumer advice organisation Which? earlier today, and reassured those worried that they will not lose money as a result of the security breach.
"In the event that anyone is the innocent victim of fraud as a result of this incident, customers can have peace of mind that they will get their money back from their bank or card company."
The PSN identity theft furore is perhaps the most devastating crisis in PlayStation's history.
Last night Sony began sending emails to PSN users warning them their personal information, including PSN usernames and passwords, addresses and email addresses, had been stolen by an unauthorized user. There are 77 million PlayStation Network users across the world, and three million in the UK.
The service has been down since last Wednesday in the US, and many are now wondering why it took so long for Sony to warn its customers to change their passwords and check their credit card statements.
Sony also faces accusations that it failed to protect user data properly. It is currently rebuilding PSN in order to improve it.
Sony has apologised for the episode, and vowed to track down the hackers.
Telltale Games is currently developing games for Xbox 360, the studio has announced.
Recent titles such as Back to the Future, Puzzle Agent and Tales of Monkey Island have all side-stepped the platform in favour of iOS, PC, PlayStation 3 and/or WiiWare.
However, the developer confirmed on its Twitter feed that it was now working with Microsoft again.
"We're very excited to announce that we are officially publishing games for the XBox 360! We will still be coming to other platforms as well," read one Tweet.
"No announcements on what's coming to the XBox 360 from us yet but we have some exciting stuff in store! Stay tuned!" followed another.
Telltale currently has Jurassic Park, Law & Order: Los Angeles, Puzzle Agent 2, The Walking Dead, Fables, Hector: Badge of Carnage and a new Kings Quest title in development.
A statement from CEO Dan Connors yesterday announcing a delay to its Jurassic Park tie-in read "We'll be investing the extra time into making the game great and it will be released simultaneously on every platform this fall."
The last episodic Telltale game to see an Xbox 360 release was Wallace & Gromit's Grand Adventures in early 2009.
tri-Ace, the Japanese developer behind the Star Ocean and Valkyrie Profile franchises, is working on two new projects.
According to Andriasang, Japanese games mag Famitsu got the scoop on Frontier Gate and Beyond the Labyrinth, both set to be published by Konami.
The former is a Monster Hunter-esque PSP title with turn-based battles and three-player co-op, due out later this year in Japan.
Beyond the Labyrinth is a dungeon RPG from Takayuki Suguro, director of Resonance of Fate and Valkyrie Profile 2. There's no confirmed release date for that just yet.
tri-Ace's last effort, the aforementioned Resonance of Fate, launched on PlayStation 3 and Xbox 360 in March last year, picking up an 8/10 from Eurogamer's Simon Parkin.
A closed beta for TrackMania 2: Canyon kicks off in July, publisher Ubisoft has announced.
There's no information yet on how you can gain access, but the beta will launch in tandem with the new ManiaPlanet network system.
It's a connected system that offers a map editor, the players' creations explorer, and ranking and match-making systems. TrackMania 2: Canyon will be the first game to use it, but developer Nadeo's forthcoming ShootMania and QuestMania will be incorporated too.
Closed ShootMania and QuestMania betas are also planned in the next few months.
"ManiaPlanet is about putting players at the center of the gaming experience," explained Ubisoft online director Stephanie Perotti.
"With TrackMania, ShootMania and QuestMania, we're offering approachable, fun and first-rate online titles. More importantly, these games are powered by the players and their limitless imaginations and creativity."
TrackMania 2: Canyon is expected to launch on PC later this year.
Two new add-ons for empire-building strategy title Civilization V launch next week.
The Civilization and Scenario Pack: Denmark - The Vikings, and Explorers Map Pack are available for download from 5th May, priced £2.99 each.
Vikings content includes the Denmark Civilization for use in-game, plus a new Scenario, 1066: Year of Viking Destiny. You'll rule the world as Harald Bluetooth - that's the amply bearded gentlemen with the dead animal draped stylishly over his shoulder in the new shots below.
Meanwhile, the Explorers Map Pack hosts 10 extra single-player landscapes. The press release tells of a balmy Caribbean area, a chilly Bering Strait location, and one cunning map set in the cold, dark interior of an Amazon warehouse - it says "lush jungle" here. They must be mistaken.
These latest slices of DLC are at least the fourth set since release. Mongols, Babylonians, Spanish, Incan, and Polynesian extras are already available to tack on.
Nevertheless, Eurogamer decided the main game is well worth a play through. Quintin Smith awarded Civilization V a prosperous 8/10.
Fans of Sony Online Entertainment games can breathe a sigh of relief - the great PlayStation Network identity theft hasn't affected them.
"We wanted to update you on the status of our examination of the SOE system intrusion we announced last week," SOE director of community relations Linda Carlson wrote on the DC Universe forum.
"We have been conducting a thorough investigation and, to the best of our knowledge, no customer personal information got out to any unauthorized person or persons. We are continuing that investigation and monitoring the situation carefully; should the situation change, we will of course promptly notify you."
Accounts may not have been jeopardised, but DC Universe Online and Free Realms have been unplayable on PS3 since PlayStation Network went down.
Carlson, hours later, added:
"We apologise for any inconvenience players may have experienced as a result of the recent service interruption. As a global leader in online gaming, SOE is committed to delivering stable and entertaining games for players of all ages.
"To thank players for their patience, and we will be hosting special events this weekend across our game portfolio, including a Double Station Cash day on Saturday, April 30th.
"We are also working on a 'make good' plan for players of the PS3 versions of DC Universe Online and Free Realms."
Details on that "make good plan", she added, will be available "soon".
Video: DC Universe Online.
Fancy some cheap games? You're in luck, because here's the lowdown on what's Cheap This Week the finest bargains from all over the internet collected in one convenient place for your consideration. There's a couple of hotly anticipated pre-orders for low prices, and the first signs of 3DS software getting proper discounts, so read on for the best in cheap gaming fun.
If you want to make sure you don't miss any of the best deals in gaming, get yourself over to SavyGamer.co.uk, where you can get updates on what's cheap across all platforms, throughout the week.
Let's do this thing.
Super Street Fighter IV - 3DS - £23.48 delivered (apply coupon "GAME15")
A shrunk down portable version of Capcom's top-tier fighter. This impressed Johnny enough for him to give it 8/10.
"It's hard to see Super Street Fighter IV on 3DS becoming a serious alternative for high-level players, but no-one really expected it to. That Capcom gets so close is a tremendous achievement, and while let down on occasion by the awkwardness of the control layout, the game makes up for this through its innovation, depth, style and the endless joy of a fireball in the chops," he wrote.
"A great start for Capcom on 3DS, then, and further proof there's life in the old quarter-circle yet."
Diablo 3 - PC/Mac £24.99 delivered
It's a bit strange seeing a much-anticipated Blizzard game available to pre-order for this price. StarCraft II is one of the small number of PC games from the last few years to stay above £30 everywhere for a long time after release.
There's still no release date for this, of course. I guess it could conceivably come out this year? Oli had an extensive hands on of this at the end of 2010 and it sounds a bit good. It's already been a long time coming, and no doubt Blizzard will be polishing and polishing and polishing this before unleashing it on the world. In its own time although hopefully in ours.
Video: 12 minutes of hot monk-on-monster action.
Nintendo 3DS - From £162.85, Black/Blue
This is a very limited offer, because as soon as the stock is gone it's gone for good. It's from Amazon Warehouse, which is the bit of their website that they put clearance stuff in.
When the condition is marked as "Used - Like New", it means that the console itself will be absolutely fine, and I think the worst you can expect is damaged packaging.
Anyone else kicking themselves for paying full price for one of these at release?
Castlevania: Lords of Shadow - Xbox 360 £14.99 delivered
There's been so many attempts to make a decent 3D Castlevania, to varying degrees of success, that I think I've lost count. This latest one is a collaboration between Spanish developer MercurySteam and that brilliant nutter behind the Metal Gear series, Hideo Kojima. Christian gave it a solid 8/10, and had this to say about it:
"Even though the wait continues for a 3D Castlevania that truly matches the elegance, complexity and spatial intelligence of the 2D games, this is a polished and enjoyable blast of musty Gothic action in its own right."
Brink - £31.75 delivered on Xbox 360, £31.75 delivered on PS3 & £21.85 delivered on PC (apply coupon "BHB2" for the PC version and coupon "BHB3" on the Xbox 360 and PS3 versions to get these prices the PC version registers on Steam)
This was the game that commanded the biggest queues at last year's Eurogamer Expo, as people snaked round the booth from open till close. I even saw a few people finish a round and rejoin the queue again at the back.
Video: A look at some of the toys you get to play with in Brink.
It's out in just a couple of weeks, but these coupons expire on the 3rd, so make sure to get your order in before then if you want it at this price.
Quinns got his grubby mitts on this back in February. Hopefully PSN will be back up by the time this is out on the 5th, but you might want to get it on either of the other formats if you can just to be on the safe side...
Also of note this week...
Visit SavyGamer.co.uk for your gaming bargain needs throughout the week, and hassle me on Twitter if you ever want a particular game for cheap.