In two weeks five modders from the Team Fortress 2 community made between $39,000 and $47,000 selling items through the game's new Mann Co. Store.
The royalty figures were so high they exceeded PayPal deposit restrictions, so Valve flew the highest earners - Spencer Kern and Steven Skidmore - to its door to hand the cheques over in person.
"It was completely mind-blowing, the size of the return that we're getting on these things," Kern gushed to Gamasutra.
The Mann Co. Store was added to Team Fortress 2 (PC) at the very end of September. It enables player-to-player trading and provides a storefront for modders to sell their TF2 content. Creators keep 25 per cent of the money made.
"It benefits us because it grows the community, right? These [content creators] benefit, but we benefit too," reasoned Valve brain Gabe Newell.
"Team Fortress 2 is a better product because we have community contributions in it. They're going to go off and listen to what the community says about how they can do that better, and we can draft along, as we both benefit."
Newell reckons the idea will eventually catch on: "Once people ... realise this is about their community, and that the right people are getting the benefits, ... after a while, they'll say, 'This is really how these kinds of communities need to work.'"
Team Fortress 2, a caricature-styled multiplayer shooter, was released to wide acclaim in the autumn of 2007. Three years on, the PC TF2 community is as healthy and enthusiastic as it ever was, thanks to devoted support from Valve. The same isn't true of the PS3 and Xbox 360 versions of the game, as the closed nature of Xbox Live and PlayStation Network has made it impossible for Valve to unleash the same amount of downloadable support.
Virtual millinery proves to pay off. Valve sent us this on the roaring hat-trade in Team Fortress 2, and the benefits for the community creators:
Five Steam community members participated in the initial round of content creation. Rob Laro, Shawn Spetch, Steven Skidmore, Spencer Kern, and Shaylyn Hamm created items for Team Fortress 2 which were then made available to other community members for purchase from the in-game Mann Co. Store. Today they received checks for the first two weeks of sales, with royalties ranging from $39,000 to $47,000 per person.
“It’s astounding that so many people want to purchase the items that came out of the community,” said Spencer Kern, TF2 community content creator. “The response exceeded my wildest expectations. There really is no doubt at this point that there’s a huge demand for community-created content in TF2 and, hopefully, more games will start to tap into this demand.”
Yep. Astounding is the word.
The recently launched "Mann-conomy" for Team Fortress 2 has quickly become a profitable venture for the community modelers who cranked out new weapons, hats and accessories for Valve's game. Valve just sent out royalty check to creators... and they're big.
Five TF2 community members—Rob Laro, Shawn Spetch, Steven Skidmore, Spencer Kern, and Shaylyn Hamm—created new items for the game ranging from crocodile hats to jars of milk to sleek black rocket launchers, which players can purchase in-game. Two weeks later, some of these guys are sitting on royalties of up to $47,000 USD.
Not bad for a mackerel wrapped in newsprint.
Valve says that royalty payments exceeded PayPal's maximum deposit size, leading two community content creators to fly to Seattle to pick up checks in person.
Unsurprisingly, Valve says we should expect more regular updates on the community created side in Team Fortress 2. Everybody wins... with money!