A quick check on Twitch is enough to see how popular Dead by Daylight has become online. The asymmetrical horror game first released back in 2016; now it's a horror sensation.
Its success isn't necessarily a surprise: it has gradually incorporated iconic franchises from cinema and gaming to become a hub of all things horror. "A fan told us, you know, you're like the Smash Bros. of horror," says creative director Dave Richard.
But the Smash Bros. of horror has also found surprising success with the LGBT+ community - drag queen Twitch streamers in particular. In turn, developer Behaviour Interactive has sought to support the community, ensuring a diverse and inclusive suite of characters that reflects the player base. They're even working with US non-profit organisation GaymerX to soon bring the first openly queer character to the game.
Dead by Daylight is receiving criticism online following the news its Pinhead character model, introduced in its latest Hellraiser content, has been made available for NFTs.
The multiplayer title's developer Behaviour Interactive shared on Twitter that it worked with a company called Boss Protocol "over several months to adapt in-game models for use as NFTs".
According to an Behaviour's FAQ page, Boss Protocol worked with Boss Team Games "who controls certain interactive rights to Hellraiser from Park Avenue Entertainment".