All Games > Simulation Games > King of Retail Franchise > King of Retail 2

King of Retail 2

The most immersive retail simulator on the market is back! Design and run your retail empire, where every detail affects your bottom line. You’ll need to make the right decisions or fall below margin. It’s all about balancing pressure and profit. Will you rise to the challenge, or be a buck short?

Recent Reviews:

Very Positive (10) - 80% of the 10 user reviews in the last 30 days are positive.

All Reviews:

Mostly Positive (167) - 72% of the 167 user reviews for this game are positive.

Release Date:

May 22, 2025

Developer:

Freaking Games

Publisher:

Freaking Games

	Interface	Full Audio	Subtitles
English	✔	✔	✔
French	✔
Italian	✔
German	✔
Spanish - Spain	✔
Danish	✔
Portuguese - Portugal	✔
Russian	✔
Arabic	✔
Dutch	✔
Polish	✔
Portuguese - Brazil	✔
Turkish	✔
Simplified Chinese	✔

Early Access Game

Get instant access and start playing; get involved with this game as it develops.

Note: Games in Early Access are not complete and may or may not change further. If you are not excited to play this game in its current state, then you should wait to see if the game progresses further in development. Learn more

What the developers have to say:

Why Early Access?

“King of Retail was primarily made while in Early Access. Many features, and ideas in the game came directly from the requests of the community. That leads to a game that is in part made by the players, for the players.
And since it was a great success doing it this way, i would like to copy this recipe again.”

Approximately how long will this game be in Early Access?

“I felt King of Retail could have used a bit longer time in Early Access. Many features were a bit rushed, as well some nice ones missing. So this time we will be in Early Access for as long as obvious features that adds to the core game needs to be implemented. So we are talking several years at this stage.”

How is the full version planned to differ from the Early Access version?

“The full game will be the complete suite of owning a complete retail chain. My goal is to allow you to manage multiple stores simultaneously.

- Have a deep control of your employes, who now have evolving lives, relationships, dreams and requests.
- Manage you article lineup by negotiation and managing your reputation with the suppliers.
- Very deep customization that allows you to create the shop of your dreams.
- Bringing more depth to the Corporate manager experience. Your HQ is also now a busy place of decisions, control and influence.
- More events in the stores. Webshop management, storage deliveries, returns, complaining customers etc.

And many other things. Over the duration of Early Access these things will be implemented over time, as the game nears the end of procution for the final release.”

What is the current state of the Early Access version?

“Now is the base game, with running your store and taking care of customers etc. HQ experience, as well as Concept evolving is very barebones.”

Will the game be priced differently during and after Early Access?

“Yes, at end of Early Access there will be a price increase, as it at this point will be a complete product.”

How are you planning on involving the Community in your development process?

“We already have a thriving Discord which you are welcome to join. Here are many channels dedicated to receive feedback form the players, on which implementations you would like, good ideas etc. Beta testing will also be performed by players, which is a major resource in finding bugs. Lastly, last game was also largely community translated, and this i would like to continue as well.”

Check out the entire King of Retail collection on Steam

Download King of Retail 2 Demo

Download

Buy King of Retail 2

SPECIAL PROMOTION! Offer ends in

-20%

$24.99

$19.99

Add to Cart

See all discussions

Report bugs and leave feedback for this game on the discussion boards

JOIN OUR DISCORD

ROADMAP

Macromanagement

Macromanagement builds out the scope of retail management to all-new levels! Store Automation is now in King of Retail 2, and with it, a host of Human Resource Management tools that keeps your employees on track. As you grow your business, you can step back and look at the big picture. Run multiple stores, and build your enterprise!

Promote From Within!

Your employees are ready for promotion! New roles are available in King of Retail 2.

Promote Managers to run stores on your behalf and train the team under you
Appoint Assistant Managers and Team Leaders to divide up tasks and departments.
Train new Employees and promote them through the ranks.

Build Multiple Stores!

With Store Automation, you can diversify your businesses like never before. Buy and scale new properties, and assign teams to them. Stores will work on your behalf, with your Team's skills playing a critical role in store performance.

About This Game

King of Retail 2 is a structurally-deep, simulated retail management experience, built to give you the truest experience possible of being a retail entrepreneur.

Everything, from floor space, to shelf stock to products carried, even wall designs and employee affect your store’s appeal, sales, and profitability.

Simulated down to the finest detail, you’ll experience the challenges, decisions, and successes of a business owner, whether you start from the bottom or build up a bustling business empire!

YOUR STORE, YOUR RULES

Design stores from the ground up with King of Retail 2’s in-game design tools.

Customize store layout, building materials, textures, windows, and build a flow for your store to get customers in the door and through the shopping lines.

Build stores as big as your ambitions. Add multiple levels to create huge shopping centres, and connect floors with elevators and escalators. There is no limit to the styles and designs you can incorporate into your store.

AN EXPANSIVE WORLD TO CONQUER

A fully realized city is yours for the taking. Your choice of location determines what types of customers are nearby, what they buy, and what their tastes are when shopping.

Every building and every location within King of Retail 2 can be expanded into retail space. City layout and income levels play a factor in whether your next store will be a humble corner store, or a multi-level department store in the middle of downtown.

As your stores grow, you can expand into new neighborhoods, and diversify your business model to tackle new markets, from street fashion to high-tech gadgets.

FULLY FUNCTIONAL TEAMS

Hire, train, organize, and put your employees to work. Employees are independent workers and the backbone of your business., with their own behaviours, habits, and interests.

Poor employees are a drain on your bottom line, neglect their duties, and pull poor sales, while good employees can be promoted, mentored, and eventually given the responsibility of managing stores on your behalf.

Whether you’re an entrepreneur who likes to do the dirty work alongside the team, or a big-thinker who knows how to delegate, your employees are there to build your business and bring the world of King of Retail 2 alive.

FROM CONCEPT TO PROFIT

Customize, stylize, and upload your designs to define your brand. King of Retail introduces powerful in-game design tools for store, shelf, and more.

With Steam Workshop integration, you can upload, share, and explore new designs for your store directly from the game.

Concepts are a new addition to King of Retail 2 that allows you to break up your businesses into brands with their own visual identity, style, and reputation.

WHAT ELSE IS IN KING OF RETAIL 2?

King of Retail 2 is taking retail management to the next level with never-before-seen depth and breadth of gameplay that will pull you fully and completely into the retail experience.

A fully simulated retail experience, from Corporate HQ down to Point-of-Sale!
A complex behavioral system for customers and employees, giving them preferences and habits, leading to realistic outcomes in the workplace.
A fully simulated retail world, with local trends and preferences, market forces and seasonality to account for in your business strategy.
Customisable Concepts, or unique brands tied to your business. Create your own logos, perfect your style, and diversify your corporate offerings.
A fully-featured in-game Display Designer.

AI Generated Content Disclosure

The developers describe how their game uses AI Generated Content like this:

Some in-game art assets and musical pieces have been created with the help of generative AI.

System Requirements

Minimum:

Requires a 64-bit processor and operating system
OS: Windows 10
Processor: Quad-core Intel or AMD 2.5 GHz or superior.
Memory: 8 GB RAM
Graphics: Nvidia 2060 GTX or similar
DirectX: Version 10
Storage: 20 GB available space

Recommended:

Requires a 64-bit processor and operating system
OS: Windows 10
Processor: Quad-core Intel or AMD 2.5 GHz or superior.
Memory: 16 GB RAM
Graphics: Nvidia 3060 GTX or similar
DirectX: Version 10

King of Retail 2. Developed by Freaking Games. Microsoft®, Windows® and DirectX® are registered trademarks of Microsoft Corporation. King of Retail 2 includes the Unreal® Engine code and other code, materials, and information (the “Epic Materials”) from Epic Games, Inc. (“Epic”). All other brands, product names, and logos are trademarks or registered trademarks of their respective owners. All rights reserved. Made in Denmark.

View all