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You sell, make money, or not. It's all about strategy: what to prioritise, when to raise prices or go into a price war with your competitor, and much more. An oversight might cost you a few bucks or millions. You keep lines moving. You outsmart rivals, ride the good days, and survive the bad ones. A tycoon/management simulation about starting small, getting better, and making it big.

Master Lee’s challenge

Every morning, the richest entrepreneur alive sips Yorkshire tea and thinks about the one thing he never found: a true successor. So, he builds a test anyone can try. A business challenge based on one of his first hustles. He calls it Business Heroes: Street Grub. Pass his challenge, and you prove you’ve got the heart and the brains to lead.

Your mission

Start a food-truck business that lasts. Grow so fast that it bothers your rivals. Meet the hidden conditions Master Lee set along the way. If you go bankrupt, you lose. If you stay sharp, you rise.

What will you do?

• Create burger recipes people want to buy.

• Set prices that feel fair or not... but make you money.

• Plan upgrades and expansion without going bankrupt.

• Spend on marketing when it matters.

• Hire, train, and keep your team steady.

• React to weather, events, and a changing economy.

At night, you make decisions: strategy, pricing, upgrades, hiring, marketing.

By day, you watch it play out on the street. Queues, rushes, reviews, surprises. No fluff. Just your decisions, working... or not.

Intense moments you’ll remember

• Selling out right before sunset.

• Flipping a price war and winning the crowd back.

• Catching glowing reviews that make tomorrow’s line longer.

• Riding an economic boom and opening the next stand.

Who is it for?

Players who like strategy. If management games calm your brain and good decisions make your day, you’ll feel at home here. This is perfect to play while working or studying. Decide, press Play, and come back a few minutes later to see how the day went.

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