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bilibili Game Privacy Policy
Last updated: [Aug. 29, 2025]The Data Controller under this Privacy Policy is BILIBILI HK LIMITED (“bilibili”, “We”, “Our”, or “Us”).
We greatly recognize and values the privacy of people (“You” or “User”),who visit Our websites, use or access Our games, whether played on mobile devices, PCs, Our websites or other approved platforms (“bilibili Game(s)”), and/or otherwise use or access any of Our provided services (“bilibili Services” or “Our services”).
The Privacy Policy describes why, how and scope We collect, store, process, transfer and use your personal data, and the choices and rights You have about the personal data You provide or We collect in connection with our services. By accessing Our websites or otherwise using our services, You acknowledge that You have read, understood and accepted the following terms. If you do not agree to the processing of your personal data in the way described in this Privacy Policy, please stop using our services.
bilibili may periodically amend the Privacy Policy. We will announce to You by revising the date at the top of this Privacy Policy and notify You in an appropriate and practicable way to obtain your consent (and/or the consent of your parent/guardian, if applicable) again if We make any material changes to the Privacy Policy. .We encourage you to periodically review the most current version of this Privacy Policy.
SUMMARY
Here is a summary of the information contained in this Privacy Policy.
What Data do We collect?：The Data that We may collect about You broadly falls into three categories, Data You directly provide to Us, Data that We collect through technologies, from You when You use Our services, and Data that We collect from third party sources.
How will We use the Data?：We use your Data to provide the Services and to improve them. We use your Data to personalize the content You receive and ensure your safety. Where appropriate, We will also use your Data to serve You targeted advertising.
How We provide your Data to a third-party?：In specific scenarios,We share your Data with advertisers and third-party service providers, such as cloud storage providers, data analytics service providers, logistics service providers. We also share your Data with our business partners, other companies in the same group as bilibili. Where and when required by law, We will share your information with law enforcement agencies or regulators.
How long do We retain your Data?：Generally, We only need to store your Data in the shortest period of time possible for provision of our Services and after such period, We will delete or anonymize your Data as per the requirements of relevant laws and regulations. We will also retain your data if there are legitimate reasons for the existence of legal permissibility, such as a longer period of data storage provided for by law, or We believe it is or will be necessary for the establishment, exercise or defense of legal claims.
Where do We process your Data?：Pursuant to our contract with You, your Data may be transferred to, and processed in, countries or regions other than the country(region) in which You are resident, and can be accessed by Our support, engineering and/or our affiliates around the world.
How can a user exercise his/her rights over his/her Data?：Certain jurisdictions offer users specific rights with respect to their information, so You may have a right to access or receive a copy of your data, or to delete your data or restrict or object to our processing of your Data.
How will We notify You of any changes to this Privacy Policy?：We will update this Privacy Policy from time to time and will notify You of such in one or several manners such as push notification, website announcement or pop-ups. You should look at this Privacy Policy regularly to check for any changes. We will also update the “Last Updated” date at the top of this Privacy Policy, which reflects the effective date.
TABLE OF CONTENTS
Article 1. What Data We Collect and Process
Article 2. Why We Collect and Process Your Personal Data
Article 3. Advertisements and Your Choices
Article 4. Provision of Your Personal Data
Article 5. Cookies or Similar Technologies
Article 6. International Data Transfers
Article 7. Data Retention
Article 8. Your Rights
Article 9. Securing Your Data
Article 10. Age Limits and Children Protection
Article 11. Contact and Complaints
Article 1What Data We Collect and Process
The Data that We may collect and process data about You broadly falls into the following categories:
(1)Data You Directly Provide to Us
i.Data of Account
We collect data of account, including email address (if You choose to use Our services by email), cellphone number( if you choose to use Our services by phone), password, username, nickname and profile picture, on the legal basis of performing Our contract with You to provide Our services, and use such this information to create the account for your usage of Our services as You request.
ii.Customer Support Information
We use AIHelp customer supporting system to provide the customer service. According to what you are inquiring about, we will collect your purchase information (including purchase time, product, currency, cost), device information, user ID, your chat data and game data regarding to customer service with it. We use such information to help identify your account to enable Us to troubleshoot problems with your account or games, communicate with You and respond to your specific requests or questions. It is necessary for Our performance of a contract with You.
iii.The Other Data You Provide To Us
· Data provided to us when You participate in online discussions or otherwise interact with Us;
· Data provided to us when You voluntarily complete a customer survey or provide feedback / requests on any of Our message boards or via email;
· When You choose to share the live video content in game, We will collect the same;
· If You get the digital prize(s) for participating in Our game-based events, We may collect your name, contact information, email address, in-game account ID and zone ID, to send the prize(s) to you.We may collect your identity card or passport information as required by applicable laws. We will collect such data with your consent.
(2)Data We Collect on An Ongoing Basis
We may also proactively collect Data through technologies, from You when You use Our services. In addition to providing you with the services and features related to the Game, we may also use these information for purposes such as modifying or improving features, managing advertising, addressing technical issues, preventing fraud, and conducting data analytics and it is necessary for provision of services and the security of the Services.
(a)The Type Of Information That We Collect Includes:
i.Internet Protocol (IP) Address
We will collect it to determine the country or region You are in and lock the Services region to that, to allow You to connect to the services and We may use your IP address to help to solve disputes concerning your account. The legal basis is legitimate interests pursued by Us.
ii.Transaction Information
Our services enable in-app purchases and We collect your IP address, device language, order number, user ID, payment method, amount, currency, product ID, quantity, order creation time, purchase time, transaction completion time, user ID, user name, and character name to assist you in completing the transaction. Please aware that such payment transactions are mostly completed through the app store via your App Store account or Google Play account, or through the payment method You choose.
iii.Data Of Using Service
Gameplay data: including game setting, level, heroes, scores, open ID、Game ID、operating system, region ID\game server ID, , player nickname, character ID, character level, player balance, account status, account binding status, registration time, latest login time, player type.
Game behavior data: including your match information in Games, your online time, click record (battle record, mall record, activity record, social category), your in-game interactions (such as friends list).
Game log information and game statistics: including character ID, game account, user nickname, country code, device system version, device brand, IDFV, device model, device manufacturer, device name, screen resolution, screen orientation, CPU model, GPU information, RAM, client exported IP, phone memory, login channel ID, operator name, network type, signal strength.
We collect such information for the purpose of analyzing the usage of Game feature, optimize and improve experience, recording your game behavior and providing the Services and provide troubleshooting such as addressing and remediating technical issues and bugs. We process such data on the legal basis of performing our contract with you to provide our services.
iv.Device Data
When You use Our services on a mobile platform, We may collect your device data (including application version, unique device identifier, advertisement identifier, system language, device name and model, the version of your operating system, system and its version number, MAC address) every time You log in to the Services or make an in-game purchase or use customer service for the purpose of ensuring game security and verification, identify and address bugs and assess function for optimization, and monitor the success of our advertising and marketing programs (if any). It is necessary for Us to perform our contract with you to provide our services.
v.Security-Related Information
We will collect Security-Related Information (including your SDK log data, server IP, Open ID, system information (system version, brand, CPU architecture, country language), root status, application version, device information (including device type, IDFA, network type, brand, language region), jailbreak status (iOS) for security purposes in order to detect offensive and sensitive wording to provide a fair and secure online environment. it is Our legitimate interest to ensure the security of Our services. You know and understand that since there are multiple versions of the Game, the above information is collected for the purpose of adapting, developing and updating for devices of different versions.
vi.Advertising Information
We will collect advertising ID and some device information (such as device ID, device name, device type, system and version, MAC address, IDFA), registration time and login time. We use such information to evaluate the effectiveness of our advertisements and ensure security of Our services.
(b)If You play Our PC games, We will automatically collect:
Internet Protocol (IP) address
broad geographic location (e.g. country or city-level location) based on your IP address
log data (time and period)
in-game items and behaviors
achievements you have completed in the game
other users you referred
(c)If You play Our console games, We will automatically collect:
Internet Protocol (IP) address
log data (time and period)
in-game items and behaviors
achievements you have completed in the game
other users you referred
We use such information to keep the record of your account and to improve the functionality of our Games and Services.
(3)Data We Collect from the Third-party
i.Connected Social Media Account Information
Most of Our services support You to log in with your social media account (e.g. Google, Apple). We may collect personal information You authorized the third-party social media to share with Us.
In accordance with your relevant privacy settings and authorizations on third-party social media,we will collect your information as follow:
Google: We will collect your authorization ID, nickname, profile picture (if any), email address, location, and whether the email address is authenticated from Google, only the authorization ID, nickname, profile picture (if any) will be saved.
Apple：We will collect your authorization ID, email address, whether the email address is authenticated, whether it is a private email, current timestamp, and expiration timestamp，only the authorization ID will be saved.
We use such data to enable You to link, connect, or login to your account with a third-party social media. We process such data on the legal basis of performing our contract with you. Exactly what information We receive from your social media will depend on your social media privacy settings. You should always review, and if necessary, adjust your privacy settings on the Third-Party Social Networks before linking or connecting them to our Service.
ii.Other Information from Third Party Sources
From time to time, We may receive personal information about You from third party sources. For example, if You click on an advertisement to direct You to one of Our services or Games, We may receive the information that allows Us to know which ad network and advertising campaign your installation was originated from.
iii.If you play our PC games, we will obtain information from third-party sources as follows:
Your public available information on Steam, such as
the public persona name you have chosen to represent you on Steam
your avatar picture
whether you have received a ban for cheating in a multiplayer game
Your ownership of the Game
We use it to deliver Games and service to You. It is necessary for the performance of Our Services.
iv.If You play Our games on a network connected console(such as Sony), it may share with Us as follow:
your PSN Online ID, country, gender, age, "Friends" and block list in Play Station Platform.
v.We use such information to deliver the Console Games and service to you. It is necessary for the performance of our services.
Article 2Why We Collect and Process Your Personal Data
i.We collect and process your personal information on lawful grounds permitted by law, which may include, in accordance with applicable data protection legislation:
You have consented to our collection and processing of your personal information;
To enter into and/or perform our obligations under our user agreement with you and to provide our services;
our legitimate interests or those of other third parties;
your legitimate interests or those of a third party; or
Other legal reasons, including any legal or governmental and regulatory request, or for purposes of public interest.
ii.We collect and process your personal data to:
allow You to access and use, or restrict your access to and use our services;
analyze and manage Our services for system administration, user service, security, fraud-detection, checking the authenticity of an account owner, archival and/or backup purposes
correct bugs or errors, improve Our services and respond to customer desires and preferences, including language and location customization, personalized support and instructions, and other responses;
develop new services or products and improve the user experience;
verify and confirm payment;
deliver advertising, testimonials, and marketing messages that may be interested in (you can choose to turn this feature on or off in the device settings as stated hereunder);
communicate with other users to resolve user requests or issues;
perform user agreement with you and to take action against violations in accordance with the user agreement;
provide you with personalized display, personalized push and other personalized experience;
send you notices, keep You up to date with the latest product announcements, provide software verification, upgrades and administration, notify of special events, offer you to participate in our surveys or activities, and provide other information pertaining to Our services;
protect the integrity, safety, and security of Our services or users, comply with legal obligations, and enforce compliance with the Game User Agreement and/or other restrictions placed on your use of our services;
investigate claims and/or legal actions, violations of our policies and procedures, and compliance with relevant applicable laws and legal process;
comply with applicable laws, regulations, or legal process as well as industry standards and Our company policies; or
prevent, investigate, identify, or take any other action with regard to suspected or actual fraudulent or illegal activity, or any activity that violates our policies.
Article 3Advertisements and Your Choices
(1)For the purpose of providing personalized advertisements(if any）, You acknowledge and agree that based on your consent We may collect and process the data to:
deliver, target and improve Our advertising; and/or
improve advertising and other marketing and promotional activities.
We may also use the data You provide to send You, or have Our authorized contractors to deliver advertisements, market research or surveys.
(2)Pertaining to the marketing or promotional communications, You may opt-out of
receiving such communications in accordance with the instructions therein, such as email, contacting customer service, or other contact methods provided by Us.
(3)Without Your consent, We ensure that We will not use your data for marketing purposes, You may also withdraw such consent at any time while without impact on the validity and lawfulness of data usage prior to such withdrawal. For the avoidance of doubt, if We know that You are a registered user under the age of majority in your jurisdiction, We will not target you with advertising.
Article 4Provision of Your Personal Data
(1)We do not share personal data that directly identifies You (such as your name, e-mail) with independent third parties unless:
i.your prior authorization or consent is obtained;
ii.if We are required to do so by law, legal process, or a reasonable request from law enforcement authorities or other government officials;
iii.when We believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity; or
iv.if necessary, to protect the vital interests of us and any of its users (such as to prevent death, bodily harm, or serious damage to property), public security and public interests; or
v.if We sell part or all of Our assets to the third parties, We may share your data with the buyer. In the event of this circumstance, the buyer will comply with this Privacy Policy, the related laws and regulations.
(2)We may share anonymous or aggregated data, or other data that does not directly identify You with other parties. You acknowledge that You have foreseen and agreed to the occurrence of such disclosure when You provide your personal data.
i.Other In-Game Users. We support and often encourage You to interact with other players. In most games, other players will see your name, player profile, in-game activities and read messages You have posted depending on the setting adopted by You. Any data you post to any communication area is publicly viewable. We strongly recommend that all users avoid posting personal and sensitive data at any time on or through Our services.
ii.Competent Authorities. We may provide a certain portion of your personal data to judicial or administrative authorities as so requested. Besides, We may disclose certain portion of your personal data within a strictly limited scope of recipients when We reasonably think it is necessary to protect Us, Our users or a portion of the public.
iii.Related Group Companies of Us. We may share your information with our related entities, including Our parent and sister companies. For example, We may share your information with our affiliates for customer support, marketing, or technical operations. Where We share your personal information with Our affiliates, they handle your personal information in accordance with this Privacy Policy.
iv.A Third Party That Acquires All or Substantially All of Us or Our Business. We may also disclose your information to third parties if We either: (a) sell, transfer, merge, consolidate or re-organize any part(s) of our business, or merge with, acquire or form a joint venture with, any other business, in which case We may disclose your data to any prospective buyer, new owner, or other third party involved in such change to Our business; or (b) sell or transfer any of Our assets, in which case the information We hold about You may be sold as part of those assets and may be transferred to any prospective buyer, new owner, or other third party involved in such sale or transfer.
(3) For the purposes set out in section 2 of this Privacy Policy, we may need to provide your personal information to third party service providers in order for them to assist us in providing relevant services to you. The third party service providers we may use include:
i.Providers of Analytics Services. They process information identified in this Privacy Policy on their servers for the purposes of assisting Us with acquiring users for the Game and analytics purposes to improve your gameplay. All companies providing services for Us are prohibited from retaining, using, or disclosing your personal information for any purpose other than providing us with their services.
Name of recipient：Appsflyer
https://www.appsflyer.com/services-privacy-policy/.
Types of Personal Information provided：device information about such as device type, IP address, device ID and information about your engagement with the webpage, applications and ads.
Purpose of Use by Recipient：User acquisition purposes and to monitor the effectiveness of our advertisements
Period of Retention and Use by Recipient：In accordance with the Appsflyer privacy policy
Opt out：visit https://www.appsflyer.com/optout or email at privacy@appsflyer.com
Name of recipient：Firebase
https://firebase.google.com/support/privacy/
Types of Personal Information provided：Technical information, technical identifiers, engagement information, contact information, event data
Purpose of Use by Recipient：Data analytics
Period of Retention and Use by Recipient：In accordance with the Google Developer License Agreement and privacy policy
Opt out：visit https://adssettings.google.com
ii.Advertising Service Providers. We may share your information with our ad delivery platforms or platforms used to analyze the effectiveness of ad delivery. These platforms help promote our services by placing advertisements on other platforms, or show you advertising content that we think may be of interest to you, and help evaluate the effectiveness of our and our partners' advertising.
iii.Other Third-party Service Providers.
Social networking portals who provide login and/or content-sharing service to and in Our services;
Payment service providers who provide payment services, such as assisting Our services to run on, facilitating users’ payment, and maintaining a record of the users’ transaction history;
AIhelp service provider. We will share your device information, your chat data or game data regarding to customer service with it.
Our cloud service providers
Other contractors if any for the purpose of providing our services to you.
Article 5Cookies or Similar Technologies
We and/or authorize third party（e.g.Google）may use cookies (small text files used to add functionality or track site usage) and related technologies to collect the following data from you:
record your IP address to determine the path users take to our site and to identify repeat visitors to our site
collects information about the websites or sources that link or refer you to our Services, and/or
collect technical data about the machine and device you use to access our Service.
We and/or authorize third party may use cookies or other similar technologies when you use the Service for the following specific purposes.
To help us recognize you as a registered user and to retain preferences or data that you have previously provided;
To help us understand what visitors (including users) do on our Services or which pages or sections are most popular;
To help us provide you with advertisements that we believe are relevant or of interest to you based on the data you provide;
To provide, develop, maintain, personalize, protect, analyze and improve our Services; and/or
To prevent, identify and protect against fraud and other illegal activities.
We do not use cookies or other similar technologies for any purpose other than those described in this Privacy Policy.
Among other things, we use cookies from Google including Google Analytics. You can learn more about how those cookies work by visiting https://business.safety.google/privacy/.We do not control cookies in third party ads, and you are encouraged to check the privacy policies of advertisers and/or ad services to learn about their use of cookies and other technology.
If You wish to block, erase, or be warned of cookies, please refer to your browser or mobile device’s instructions or help screen to learn about these functions. You may not be able to delete or disable cookies on certain mobile devices and/or certain browsers.
Remember, if a browser or mobile device is set not to accept cookies or if a user rejects a cookie, some portions of the Website or Service may not function properly. For example, You may not be able to sign in and may not be able to access certain Website or Service features or services.
Article 6International Data Transfers
To provide our services and/or to meet legal requirements, we may transfer your data to other countries and other regions outside of where you are located( such as Singapore, Japan, South Korea, Germany and the United States).Our corporate group operates around the world and your personal information may be transferred to, and processed in, countries other than the country in which You are resident, and can be accessed by Our support, engineering and/or our affiliates around the world. These countries may have data protection laws that are different from the laws of your country. When you submit personal data to us you may transfer your data across borders. We have taken appropriate safeguards to require that your personal information will remain protected in accordance with this Privacy Policy. Internally, we also require these affiliates of group and Our services providers or business partners to protect your personal information when processing your personal information to provide Services to You. In particular , our international transfer of personal information collected in the European Economic Area, the United Kingdom, and Switzerland is governed by Adequacy Decision. The European Commission adopts adequacy decision on Japan.
Article 7Data Retention
We will only store your personal information for no longer than is necessary for the performance of our obligations or to achieve the purposes for which the information was collected, or as may be required or permitted under applicable law(whichever is longer). Upon the expiration of such period, your personal data will be deleted or anonymized, as provided by applicable law.
In the case You request to remove or delete your personal data, We will assess whether such data is necessary for Our legitimate business interests, such as to comply with Our legal obligations, resolve disputes, and/or enforce the agreements between You and Us. If so, We will retain your data until it is not necessary. Please note that the removal or deletion of any of your data may result in the termination of some of our applicable services.
Article 8Your Rights
In accordance with applicable data protection legislation, you may have different data subject rights in relation to the personal information you provide to us and that we collect when you use the Game.You may exercise any of the rights described in this section by using any functionality available while using Our services and/or sending an email to [JJKPPservice@biligames.com]. We will respond within 30 days though this may be extended by a further two months in certain circumstances. Please note that We may ask You to verify your identity before taking further action on your request.
(1)Right to Know About Personal Information Collected, Disclosed, or Sold
You have the right to access your personal data that We hold about You. In some jurisdictions, applicable law may entitle you to request copies of your Data held by us. You may also be entitled to request copies of Data that You have provided to Us in a structured, commonly used, and machine-readable format, should You have such requirement, please contact Us. According to Our reasonable and unilateral judgement, if your verifiable request affects or will affect the rights or freedom of other users or is manifestly unfounded or unreasonable, We reserve the right to charge a reasonable fee (taking into account the administrative costs arising therefrom) or refuse to act on the request.
(2)Right to Rectify
If We process your personal data, We shall endeavor to ensure by implementing suitable measures that your personal data is accurate and up-to-date for the purposes for which it was collected. If your personal data is inaccurate or incomplete, You have the right to obtain rectification of your inaccurate personal data without undue delay.
(3)Right to Request Deletion of Personal Information
You have the right to obtain deletion of your personal data, if the reason as stated in Article 2 of this Privacy Policy does not exist anymore, or if there is another legal ground for its deletion, subject to submitting a verifiable request in the form of sending an email.
We provide You with the service of account cancellation. You can delete your account by clicking 【Settings】-【Delete your account】in most of our Games or You can contact Us to exercise your right. Please read the instructions of the cancellation page carefully. Should You choose to cancel the Game account, We will delete or anonymize all relevant personal data generated by You in the Game in a timely manner in accordance with relevant laws and regulations, unless otherwise required by laws and regulations.
We may need to retain personal information if there are valid grounds under data protection laws for Us to do so (for example, for the defense of legal claims or freedom of expression) but We will let You know if that is the case.
(4)Right to Withdraw Consent
To the extent provided by applicable laws and regulations, You may withdraw any consent You previously provided to Us for certain processing activities. Where consent is required to process your personal information, if You do not consent to the processing or if You withdraw your consent We may not be able to deliver the expected service. Should You withdraw your consent or authorization, We may no longer continue to provide You with the services related to the withdrawal of the consent or authorization, and will no longer process your related personal data. However, your decision to withdraw your consent or authorization will not affect the processing of personal data previously carried out based on your authorization.
(5)Right to Object
In accordance with applicable laws and regulations, you have the right to object to our specific processing of your personal information, such as when we process your personal information for direct marketing purposes, or where we process your personal information on the basis of legitimate interests or public interest. If you object to our processing of your personal information based on legitimate interests or in the public interest, we will no longer process your personal information for that purpose, unless there are specific reasons provided for by law, such as compelling and prevailing legitimate grounds for the processing or where the data is necessary for the establishment, exercise or defence of legal claims.You also have the right to lodge a complaint at a supervisory authority. Where your personal information is processed for direct marketing purposes, You may, at any time ask us to cease processing your data for these direct marketing purposes.
(6)Right to Restrict Processing
As required by applicable law, you have the right to restrict the processing of your personal data. in particular where:
You contest the accuracy of your Data;
the processing is unlawful and You oppose the erasure of your Data;
We no longer need your Data for the purposes of the processing, but You require the Data for the establishment, exercise or defense of legal claims; or
You have a request to refuse a particular processing and are still awaiting the outcome of our processing.
Should you have any above requirements, please contact us.
(7)Right to Complain To A Data Protection Authority.
If You think we have infringed data protection laws, you can lodge a complaint with or report to a supervisory authority within your jurisdiction, or file a lawsuit to a judicial authority within your jurisdiction.
Article 9Securing Your Data
Security of Our users' Data is a priority at Us, and We are continuously implementing and updating administrative, technical, and physical security measures such as access control, compressed encryption to help protect your Data against unauthorized access, loss, destruction, or alteration.
Unfortunately, the transmission of information via the internet is not completely secure. While We strive to protect your personal data, We also remind You to be aware of hacking, cyber-attacks, and other risks on the Internet.
We strongly urge You to take every possible precaution to protect your personal data when using our services, including but not limited to changing your passwords from time to time, not reflecting your real name or other personal data in registration, using a combination of letters and numbers when creating passwords, using a secure browser and/or taking other possible security measures.
If We learn of a security incident, We may attempt to notify you electronically or post a notice on the website so that You can take appropriate protective steps. If there is a security breach occurs, In accordance with the provisions of applicable law,we may also post a notice on the Website. We will send an emergency report to authorities in case that the security incident is serious and assist authorities to take steps to prevent further harm.
Article 10Age Limits and Children Protection
Children (usually considered to be under the age of 18, depending on where You reside) must not use the bilibili Game(s) for any purpose, except where their parent or guardian has provided lawful consent (to the extent this option is available in your jurisdiction). For users located in certain regions We have listed the relevant minimum age as of the date of this Privacy Policy in the table below. You should in any case refer to the laws in your jurisdiction to ensure You are above the relevant legal minimum age.
We do not intent to and will not knowingly collect personal data from children without consent from their parents or guardians. We strongly urge parents and guardians to instruct their children never to disclose or give out their personal data when using Our services without the prior permission of their parent/guardian. If We learn that We have collected personal data about a child, We will delete that data as quickly as possible. Also, if You believe that We might have any data from or about a child, please contact Us.
If You are a parent or guardian of a child and are required to provide your email address as part of the verification process, We will process such email address for the purposes of notifying You of changes to processing or this Privacy Policy, and for verifying data subject requests from You, in each case in accordance with Our legal obligations.
Region in which the user is located ；minimum user-age requirements
Brazil 18
Canada 14
European Economic Area 16
Indonesia 21
Japan 18
Malaysia 18
Philippines 18
Singapore 18
South Korea 14
Vietnam 16
Thailand 20
United States 13
United Kingdom 13
Article 11 Contact and Complaints
Notwithstanding the foregoing, some countries, states, provinces, or other jurisdictions do not allow the exclusion of certain warranties or limitations of liability described above, so some of the above may not apply to you. In addition, you may have other legal rights in your jurisdiction, and nothing in this Policy is without prejudice to the legal rights you may have in the applicable jurisdiction.
If You have any questions about this Privacy Policy or have any requests for resolving issues with your personal data while using Our services, please contact Us as soon as possible by emailing Our Data Protection Office at [JJKPPservice@biligames.com].
SUPPLEMENTAL JURISDICTION-SPECIFIC TERMS
Some jurisdictions’ laws contain additional terms for users of the Game Services, which are set out in this section.
If You are a user located in one of the jurisdictions below, the terms set out below under the name of your jurisdiction apply to You in addition to the terms set out in Our Privacy Policy above.
California of United States
This section applies to California residents covered by California Privacy Act ("CPRA"), formerly the California Consumer Privacy Act(“CCPA”).
Collection and Disclosure of Personal Information. Over the past 12 months, we have collected and disclosed the following categories of personal information from or about you or your device:
Identifiers, such as your username, open ID / user ID, nickname, IP address, device ID operating system, device type and other device information, email address, your social media profile.
Data of Use of the Service: such as gameplay data (such as game setting), in-game interactions, geolocation information.
Commercial information about any transactions in our services. or via a third party such as what products were purchased and how much they cost.
Customer Support Information and security-related information
Other information described in section1
We do not collect or disclose sensitive personal information specified in the CPRA. In the past 12 months, We have not sold Personal Information of California residents within the meaning of “sale” in the CPRA.
California Residents' Rights.
California law grants California residents’ certain rights and imposes restrictions on particular business practices as set forth below. As permitted by the CPRA, any request you submit to us is subject to an identification process (“Verifiable User Request”). We will not fulfill your request unless you have provided sufficient information for us to reasonably verify you are the User about whom we collected personal information. To make a request, email us and respond to any follow up inquires we may make. If we cannot comply with a request, we will explain the reasons in our response.
Do-Not-Sell and share. California residents have the right to opt-out of our sale and sharing of their personal information. We do not sell personal information about residents who We know are younger than 16 years old.
Initial Notice. We are required to notify California residents, at or before the point of collection of their personal information, the categories of personal information collected and the purposes for which such information is used. We will make this Privacy Policy available to Users online, in order to satisfy this requirement.
Requests to Delete. Subject to certain exceptions, California residents have the right to, at no charge, request deletion of their personal information that We have collected about them and to have such personal information deleted, except where an exemption applies. To send the request, please email to [JJKPPservice@biligames.com], and We will proceed with it within 30 days.
Right to correct. Subject to certain exceptions, California residents have the right to request correction of the personal information we have collected about them. You may request for the correction of your personal information.
Request to Know. California residents have the right to request and subject to certain exemptions, receive a copy of the specific pieces of personal information that We have collected about them in the prior 12 months and to have this delivered, free of charge by email, readily useable format that allows the individual to transmit this information to another entity without hindrance. To send the request, please email to [JJKPPservice@biligames.com] and We will proceed with it within 30 days. California residents also have the right to request that We provide them certain information about how We have handled their personal information in the prior 12 months, including the:
categories of personal information collected;
categories of sources of personal information;
business and/or commercial purposes for collecting and selling their personal information;
categories of third parties/with whom we have disclosed or shared their personal information;
categories of personal information that we have disclosed or shared with a third party for a business purpose; and
categories of third parties to whom the residents' personal information has been sold and the specific categories of personal information sold to each category of third party.
California residents may make a Request to Know up to twice every 12 months.
We will respond to verifiable requests received from California residents as required by law.
Right to Non-Discrimination. The CPRA prohibits discrimination against California residents for exercising their rights under the CPRA. Discrimination may exist where a business denies or provides a different level or quality of goods or services, or charges (or suggests that it will charge) different prices, rates, or penalties on residents who exercise their CPRA rights, unless doing so is reasonably related to the value provided to the business by the residents' data.
Financial Incentives. A business may offer financial incentives for the collection, sale or deletion of California residents' personal information, provided it is not unjust, unreasonable, coercive or usurious, and is made available in compliance with applicable transparency, informed consent, and opt-out requirements. California residents have the right to be notified of any financial incentives offers and their material terms, the right to opt-out of such incentives at any time, and may not be included in such incentives without their prior informed opt-in consent; we do not offer any such incentives at this time.
Retain. We retain each type of personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, to comply with a legal obligation, to resolve disputes, to prevent fraud, or to enforce an agreement.
You Rights Under California's Shine-the-Light Law. We do not share personal information collected online with unaffiliated third parties for their own direct marketing purposes and will not do so unless You agree to such disclosure. If you are a California resident and You still believe your information has been shared or You have general questions about how your information may have been shared, You may contact us by requesting a list of the third parties to which We have disclosed personally identifiable information about You for their own direct marketing purposes. You may make one request per year. In your request, please attest to the fact that You are a California resident and provide a current California address for your response.
Indonesia
Consent
By accepting and consenting to this Privacy Policy, You agree that We may collect, use and share your personal information in accordance with this Privacy Policy, as revised from time to time. If You do not agree to this Privacy Policy, You must not access or use Our Services and We have the right to not provide You with access to Our Services.
Parental and Guardian Consent
If You are under the age of 21, You undertake that You have the consent of your parent or legal guardian to register an account on the Game and use the Game Services.
Data Subject Rights
You have the right to access your personal information stored in Our Game from time to time in accordance with applicable data privacy laws and regulations in Indonesia.
Data Breach
In the event We fail to maintain the confidentiality of your personal information in the Game, We will notify You through the contact information provided by You or via the Game to minimize the impact of data breaches, to the extent required by local laws and regulations.
Notification to Amendment of this Privacy Policy
If You fail to explicitly express your objection to any amended version of this Privacy Policy within fourteen (14) days of the date the relevant amended version of this Privacy Policy is made available , You will be considered as having accepted the changes and agreed to the new privacy policy. However, You may deleting your account or ceasing your use of the Game Services at any time, if You cease to agree with the amended Privacy Policy.
Data Accuracy and Third Party Consent
You are responsible for making sure that any personal details which You provide to us are accurate and current. In order to confirm the accuracy of the information, We may also verify the information provided to Us, at any time. You hereby represent that You have secured all necessary consent(s) before providing Us with any other person’s personal information (for example, for referral promotions), in which case We will always assume that You have already obtained prior consent, and as such, You will be responsible for any claims whatsoever from any party arising as a result of the absence of such consent(s).
Malaysia
Parental and Guardian Consent
If You are under the age of 18, please do not use Our Services except where your parent or guardian has provided consent
In the event You are agreeing to this Privacy Policy in order for a minor to access and use the Game Services, You hereby consent to the provision of personal information of the minor to be processed in accordance with this Privacy Policy and You personally accept and agree to be bound by the terms in this Privacy Policy. Further, You hereby agree to take responsibility for the actions of such minor, and that minor’s compliance with this Privacy Policy.
Your Rights
Right of access: You have the right to request access to and obtain a copy of your personal information that We have collected and is being processed by or on behalf of Us. We reserve the right to impose a fee for providing access to your personal information in the amounts as permitted under law.
When handling a data access request, We are permitted to request for certain information to verify the identity of the requestor to ensure that he/she is the person legally entitled to make the data access request.
Right of correction: You may request for the correction of your personal information. When handling a data correction request, We are permitted to request for certain information to verify the identity of the requestor to ensure that he/she is the person legally entitled to make the data correction request.
Right to limit processing of your personal information: You may request to limit the processing of your personal information by using the contact details provided above. However this may affect Our provision of the Game Services to You.
Singapore
By clicking “accept”, You consent to the cross-border transfer of your information to any country or region where We have databases or affiliates and, in particular, the People’s Republic of China and Japan.
Thailand
By accepting this Privacy Policy, You acknowledge that You have read, understood, and agree to this Privacy Policy. If You do not agree with this Privacy Policy, You must not use Our Services.
If You are under the age of 20, please do not use Our Services except where your parent or guardian has provided consent
Philippines
To the extent that the relevant laws, rules and regulations on data privacy recognize your rights and freedoms as data subjects, You shall have the right to information, object, access, rectification, erasure or blocking, lodge complaints before the National Privacy Commission(NPC), damages and data portability. Before We can respond to a request to exercise one or more of the rights listed above, You may be required to verify your identity or your account details.
Vietnam
By accessing and/or using Our Services, You represent that You are at least 16 years of age or not under guardianship. If You are below 16 years old or under guardianship, before you access and/or use our Services:
• You must obtain approval from your parent(s) or legal guardian(s); and
• your parent(s) or legal guardian(s) are responsible for: (i) all your actions in connection with your access to and use Services,including opening an account in the name of a parent or legal guardian and overseeing all of your activities under that account; (ii) your compliance with this Privacy Policy; and (iii) ensuring that any of your participation will not, in any event, result in any violation of applicable laws and regulations relating to child protections.
If You do not have consent from your parent(s) or legal guardian(s) and your parent(s) or legal guardian(s) is not willing to open the account under their name, You must cease accessing the Services.
Canada
If you are located in Canada and wish to obtain written information about our policies and practices with respect to our service providers located outside Canada, you can submit “Privacy Request Form” or contact us by email to [JJKPPservice@biligames.com] . Our privacy experts who monitor this email address are also able to answer questions users may have about the collection, use, disclosure or storage of personal information by our service providers.
Where we use service providers who might have access to your personal information, we require them to have privacy and security standards that are comparable to ours. We use contracts and other measures with our service providers to maintain the confidentiality and security of your personal information and to prevent it from being used for any purpose other than as provided in this Privacy Policy.
Japan
If you are under the age of 18, you must obtain your parent’s or legal guardian’s consent to register an account on and use the Game.
International Data Transfer. By acknowledging the Privacy Policy, you consent to the transfer of your personal information to third parties, which may include the cross-border transfer of your information to any country where we have databases or affiliates and, in particular, to China. If we transfer your data outside of Japan to a country that is not recognized by Personal Information Protection Commission as establishing a personal information protection system recognized to have equivalent standards the same in Japan, we endeavor to apply suitable measures to safeguard your personal data in accordance with applicable data protection and privacy laws. These safeguards may include data transfer agreements implementing the reasonable standard measures following the requirements of Section 1 of Chapter 4 in Japanese APPI. You may ask for a copy of such appropriate measures by contacting us. We otherwise transfer personal data with consent; to perform a contract with you; or to fulfill a compelling legitimate interest in a manner that does not outweigh your rights and freedoms.
Your Rights.You have a right to request disclosure of your personal data retained by us (“Retained Personal Data”) and purpose of use thereof, disclosure of records of third parties transfer, correction, addition, deletion, and discontinuance of the use and third parties transfer of the Retained Personal Data. To make a request concerning your rights above, please contact us by sending an email to Chief Privacy Officer(privacy@krafton.com). In special cases (i.e. request your rights through mailbox, etc.), we may demand a fee when you request your rights.
Republic of Korea
We transfer personal information to third parties overseas as follows:
Recipient and contact information：Appsflyer (privacy@appsflyer.com)
Country to which Your Personal Data is to be Transferred：United States unless otherwise described in the service provider’s privacy policy
Types of Personal Data：device information about such as device type, IP address, device ID and information about your engagement with the webpage, applications and ads.
Purposes of Use by Recipients：User acquisition purposes and to monitor the effectiveness of our advertisements
Recipient and contact information：Firebase
https://firebase.google.com/support
Country to which Your Personal Data is to be Transferred：United States unless otherwise described in the service provider’s privacy policy
Types of Personal Data：Technical information, technical identifiers, engagement information, contact information, event data
Purposes of Use by Recipients：Data analytics
Recipient and contact information：AIHelp
contact@aihelp.net
Country to which Your Personal Data is to be Transferred：United States
Types of Personal Data：depending on what you are inquiring about, such as purchase information, device information, user ID, your chat data and game data regarding to customer service with it.
Purposes of Use by Recipients：Customer service
Recipient and contact information：Cloud service providers
Country to which Your Personal Data is to be Transferred：Japan、Singapore Types of Personal Data ：Game account data, transaction-related data
Purposes of Use by Recipients：Data storage, data analytics
You may refuse the overseas transfer of your personal information by contacting our Data Protection Department. If you refuse the overseas transfer of your personal information, your personal information will not be transferred overseas. However, you may not be able to use our services for which overseas transfer of personal information is necessary.
Data Retention. The personal information detailed in this Privacy Policy are required to be retained pursuant to the following laws:
Act on the Consumer Protection in Electronic Commerce, Etc. In an electronic commerce or a mail-order sale:
· Records regarding labelling and advertising (6 months)
· Records regarding execution or withdrawal of a contract (5 years)
· Records regarding the payment of a price and the supply of goods and services (5 years)
· Records regarding customer services or dispute resolution (3 years)
Protection of Communications Secrets Act · Log records, IP address (3 months)
· The date of telecommunications by users, the time that the telecommunications start and end, the frequency of use (12 months)
Your rights. You may exercise rights related to the protection of personal information by requesting access to your personal information or the correction, deletion or suspension of processing of your personal information, etc. pursuant to applicable laws such as the Personal Information Protection Act (“PIPA”).
You may also exercise these rights through your legal guardian or someone who has been authorized by you to exercise the right. However, in this case, you must submit a power of attorney to us in accordance with the Enforcement Regulations of the PIPA.
You can also withdraw your consent or demand a suspension of the personal information processing at any time.
bilibili Game User Agreement
Last updated: [Nov. 5, 2024]You are now reading Our Game User Agreement (“Agreement”) which is a legal agreement between You and BILIBILI HK LIMITED. (“bilibili”, “We”, “Our”, or “Us”, as appropriate, Contact Address[Room C，21/F., CMA Building, No.64 Connaught Road, Central, Hong Kong]) regarding the Services You use from Us. “Services” means collectively, and sometimes individually, the following: (a) each of Our Games, and (b) any websites, software or other services We provide with or in support of the Game, whether or not they are installed or used on a computer, console, or a mobile device, including without limitation all information, linked pages, features, data, text, images, photographs, graphics, music, sounds, video, messages, tags, content, programming, application services or other materials made relating to Our Games available by or through Us. “Game” means Our game that You download and access that is subject to this Agreement, regardless of where You download and/or access it.
Some Services may be available (or only available) through accessing (or downloading from) a third-party platform or store, including but not limited to, Facebook, the Epic Games Store, Steam game platform, the Google Play Store and Apple App Store (each, an “App Store”). Your use of the Services is also governed by any applicable agreements You have with any App Store (the “App Store Agreement(s)”). In the event of a conflict between any other App Store Agreement(s) from which You acquire one of Our Games and this Agreement with respect to your use of the Services, this Agreement will take priority.
To ensure your relevant rights while using the Services, be sure to carefully read the following regulations before You register to and log in to use Our Services, particularly those pertaining to exemption and liability of responsibility. We solemnly remind You to take note of the terms in this Agreement which exempt Us from liability and restricts the rights of users. Be sure to read the Agreement carefully and consider the risks.
Due to legal or technical reasons, or due to changes to Our business, the Services will be updated from time to time. We reserve the right to amend, modify or revise this Agreement at any time, and We will from time to time make amendments to this Agreement, and such amendments form part of this Agreement. We encourage You to check them regularly so as to ensure your rights and interests. Once We update this Agreement, We will issue an updated version and notify You in an appropriate and practicable way. Please ensure that You carefully read the updated Agreement. If You disagree with any revised terms of the Agreement, You should immediately terminate usage of the Services. If You continue to log in to or use the Services, You will be deemed to have recognized and accepted the revised terms of the Agreement.
IF YOU ARE YOUNGER THAN THE RELEVANT "AGE OF MAJORITY" WHERE YOU LIVE, YOU MUST GET PERMISSION FROM A PARENT OR LEGAL GUARDIAN TO OPEN AN ACCOUNT AND THAT PARENT OR LEGAL GUARDIAN MUST AGREE TO THIS AGREEMENT. IF YOU DO NOT KNOW WHETHER YOU HAVE REACHED THE "AGE OF MAJORITY" WHERE YOU LIVE, OR DO NOT UNDERSTAND THIS SECTION, PLEASE DO NOT CREATE AN ACCOUNT UNTIL YOU HAVE ASKED YOUR PARENT OR LEGAL GUARDIAN FOR HELP. IF YOU ARE THE PARENT OR LEGAL GUARDIAN OF A MINOR UNDER THE AGE OF MAJORITY WHO IS CREATING AN ACCOUNT, YOU MUST ACCEPT THESE TERMS OF SERVICES ON THE MINOR'S BEHALF AND YOU WILL BE RESPONSIBLE FOR ALL USE OF THE ACCOUNT OR SERVICES, INCLUDING PURCHASES OR OTHER TRANSACTIONS MADE BY THE MINOR IN CONNECTION WITH THE SERVICES, WHETHER THE MINOR'S ACCOUNT IS NOW OPEN OR CREATED LATER AND WHETHER OR NOT THE MINOR IS SUPERVISED BY YOU DURING SUCH PURCHASE OR OTHER USE OF THE SERVICES.
TABLE OF CONTENTS
Article 1. bilibili Account & Password
Article 2. Application Scope of the Agreement
Article 3. Scope of Services
Article 4. Playing Our Games with Other Users
Article 5. In-game Virtual Items and Virtual Currency
Article 6. Testing
Article 7. Operation & User Responsibilities
Article 8. Game Updates & Suspension
Article 9. Terminating Operation
Article 10. Intellectual Property Rights
Article 11. Personal Information
Article 12. Responsibility Limitations
Article 13. Indemnity
Article 14. Trade Compliance
Article 15. Dispute Resolution and Governing Law
Article 16. Limitation on Claims
Article 17. Miscellaneous
Article 1bilibili Account & Password
1.You may be required to register or have a bilibili Account and set up a Password in order to use the Services. To create an Account, You will be required to register as a User and accept this Agreement. If You do not accept the related terms, You will not be able to create an Account. To the extent You use the Services through the use of a third-party account (for example, your Account with Google or Apple), We may access certain personal information that this third party provides to Us such as your authorization ID and email address..
2.When registering as a User for Account creation, You agree that You will:
provide accurate, up-to-date and complete information about You whenever prompted or permitted by any site registration process; and
maintain and promptly update your personal information and keep your personal information accurate, up-to-date and complete.
3.You cannot use a username which is already allocated to another user, and the precondition to use the Services is that You do not choose a username which is obscene or otherwise offensive. We are entitled (but not obliged) to filter out certain words and phrases that We consider unacceptable. Besides, while any registration process that We adopt may filter out certain unacceptable words and phrases, it can never be a comprehensive filter. Also, We reserve the right to terminate your usership or Account and have the right to require your re-registration with a new acceptable username if, in Our discretion, We consider that your username (or its use) is offensive or otherwise breaches the user terms in any way.
4.You agree to provide accurate and complete registration information, and You are not suggested to create an Account name that reflects your real name or other personal information. You shall be responsible for keeping your Account secure and confidential (including but not limited to usernames, Passwords or other related Account information) and Our staff (including customer service representatives, game managers, etc.) will never ask You for your Password. In the event of theft, unauthorized use or any other security breach pertaining to your Account or Password, or if it is otherwise used without your explicit consent, or if your Account's security has been compromised, You shall notify Us immediately. Once We have verified and confirmed that your Account has been used without your consent, We may suspend or terminate the use of this Account and Password combination and provide You with a way to change your Password via e-mail or another form of contact. If You fail to take the proper precautions and your Account and Password are used illegally, any such act will be attributed to the user and You will be held responsible. Also, You acknowledge that You shall be responsible for any and all behaviors performed and identified on or through your Account, whether or not authorized by You. We will regard all use of your Account as being by You, except where We have received and acknowledged your notification. You are fully responsible for all activities that occur under your Account even if such activities or uses were not committed by You. We will not be liable for any loss or damage arising from unauthorized use of your display name, password, or Account or your failure to comply with this Agreement.
5.Account is unique as well as important to each user. You are prohibited from gifting, lending, transferring or otherwise permitting any other person to access or use your Account. You shall not use other user(s)’ Account(s) at any time. We reserve all available legal rights and remedies to prevent unauthorized use of Our Services, including but not limited to terminate your Account immediately without any refund.
6.We may suspend or terminate your usership or Account at any time for any reason without any further formality if We have reason to believe that You have failed to comply with any of the terms between bilibili and You. Besides, You will not be permitted to re-register as a User without Our express permission.
7.If You forget your Password, You should notify Us at once and follow Our instructions. We shall not be responsible for any losses (including virtual items (currency), points You attain in the Game, game progress, and content You post in the Game) incurred by You forgetting your Password.
8.Should your device's model change, or if it changes for any reason, and You wish to continue using your Account on the new device, You should follow Our procedures.
You have the rights to apply for your Account to be deleted, but You may only delete your own Account, and should do so according to the guidelines (e.g., contacting customer support) provided by this Service, and You should ensure that You meet the related terms for Account deletion. You will still be held responsible for your actions taken during the use of this Service before the deletion of your Account. You understand that if You request to have your Account deleted, or if We delete your Account in accordance with the terms of this Agreement, You will no longer be able to access the data for any Game (including but not limited to levels and score achieved in Game, or any Virtual Items (Virtual Currency) associated with your Account) in the Services previously associated with your Account. You may also choose to unlink the association between your Account and any one or several Games of your choosing in the Services. Should You do so, You may still use your Account to log in to other Games, but You may no longer access any data of the Game or Games You unlinked (same as above parenthesis).
Article 2Application Scope of the Agreement
1.As for the Services We provide, the rights and obligations of the Services between You and Us shall be in accordance with the terms of this Agreement.
2.The actual Game management rules and regulations can be found in the Services or in the Game, and such Game management rules and regulations form part of this Agreement. You should also comply with these rules and regulations for each Game You choose to access and/or play.
Article 3Scope of Services
1.The Services as provided by this Agreement pertains to all content generated by the Game program after You download and access the Game program on your personal computer, mobile device or other carrier, and with which You use to log in to the Game over the Internet to play said Game. However, this does not include your application to access Internet services to an Internet service provider, and the provision of hardware required to access Internet services. You shall be responsible for expenses pertaining to the aforementioned arising from the usage of the Services.
2.You may purchase any In-game Virtual Items and Virtual Currency (as defined in Article 5) or Our Game through payment method provided by Us. Our payment processing partners may have their own terms and conditions, and You should ensure that You agree to these terms and conditions prior to making a payment. Should your transaction with Our payment processing partner fail, your purchase will not be completed. Once your payment transaction has been completed, We will endeavor to complete your purchase and order as soon as possible.
Article 4Playing Our Games with Other Users
1.Some of Our Games allow You to play against an opponent or to play socially with other users. You may be able to choose to play against another user or to play social with another user whom bilibili select for You either in selection at random or using such criteria as bilibili see fit in order to make these selections (your past scores, your country or region, or the level You have reached in the Game or your other gameplay activities, etc.) , or play against, or play socially with, one of your contacts on a platform or social network which You have allowed Our Games or Services to interact with. Some of Our Games may also allow You to search for your friends (by user names or by emails, etc.) in order to find them to play against or socially with. We may also display the displayed names of your past opponents so that You can easily find them to play again.
2.By accessing and/or playing Our Games You agree that Our display name, scores, avatar, country or region, online/offline status and other related details may be displayed in and all media (whether it exists now or in the future), for any purpose, in perpetuity without any payment to You. You also understand and agree that other users may find You by searching for You with your email address or username. Please note that We will only show your display name publicly, and not your email address; another user must already know your email address themselves in order to search for You.
3.Some of your Games may include functionality that may allow You to participate in text and/or video chat with other Users.
Article 5In-game Virtual Items and Virtual Currency
1.The Game may contain Virtual Currency, such as coins, gold, and points, or Virtual Items or services, such as character skins, mounts and vehicles, digital cards, experience boosts, gear and other customizations for your In-game characters, and other such digital add-on items that may improve your Game experience in some way. When You purchase, earn, or obtain Virtual Items or Virtual Currency, You receive a personal, revocable, non-assignable, non-sublicensable, non-transferrable, non-exclusive, limited license to use the Virtual Points or Virtual Goods solely within the applicable Services or Games for your personal and non-commercial use. Virtual Items and Virtual Currency are non-transferable and non-tradable, in whole or part. Virtual Items and Virtual Currency are licensed, not sold for You. Except as otherwise communicated to You within the functionality of the Game, Virtual Currency and Virtual Items are not transferable from one Game to another. You may also be able to obtain certain Virtual Items and Virtual Currency without making a purchase, such as an In-game award.
2.You understand and agree to the calculation method for the cost and usage of Virtual Items and Virtual Currency. Virtual Items and Virtual Currency purchased will be deducted first, and only once these Virtual Items and Virtual Currency have been deducted, will Virtual Items and Virtual Currency obtained for free be deducted.
3.You acknowledge and agree that there are inherent incompatibilities between different operating systems may prevent your Account, Services data and recharge records in one operating system being shared across different operating system. Any risk of recharge loss or Game data loss resulting from switching between systems is solely your responsibility, and We disclaim any liability for such losses.
4.If You are an adult according to the laws of the area where You are accessing the Services from, You may purchase Virtual Items and Virtual Currency with real-life currency and/or other credit cards. You agree that Virtual Items and Virtual Currency may never be exchanged for real-life money, physical goods or real-life services. You may only receive Virtual Items and Virtual Currency from Us, and not from any third party.
5.When making payments paying, You may use third-party payment services, such as App Store. You should abide by the user agreements of these third-party payment services. We shall not be liable for any losses or disputes arising from the use of the third-party payment service, except in cases of Our own fault, willful misconduct, or negligence.
6.You agree that all Virtual Items and Virtual Currency obtained from Us are irrevocable, and due to the special nature of online game services, there is no physical goods transaction, and your purchasing experience comes from online game services provided by the game manufacturer. Therefore, refund is not applicable unless otherwise prescribed by mandatory provisions in law.
7.Except as otherwise prohibited by applicable law, We reserve the right to control, supervise, change, or delete any Virtual Items and Virtual Currency without being held responsible to You. In respect of the same to the fullest extent permitted by law, if We suspend or terminate your Account in accordance with this Agreement, You will lose any Virtual Items and Virtual Currency You may have, and We will not compensate You for any losses incurred.If specific regulations exist in the applicable country or region, such regulations shall govern.
8.You agree that You won’t assert or bring any claim against Us relating to (i) a claim that You have a proprietary interest in any Virtual Currency or Virtual Items; or (ii) a claim for an alleged monetary value of Virtual Currency or Virtual Items lost upon: deletion or suspension of your Account, or adjustments to the Game that result in the value of Virtual Items or Virtual Currency changing.
Article 6Testing
1.From time to time We may offer a testing version of one of Our Services (a “Testing version”) for a Testing. As the name implies, a Testing version are not commercial launch versions, are not guaranteed to work properly, and may make other parts of your system not work properly as well. You acknowledge and agree to the following terms:
(1)We may automatically delete or modify the information stored on your computer related to the Testing version for any reason at any time during the duration of the Test;
(2)We may terminate the Testing at any time, which would then render your Testing version unplayable or unable to function properly. When We terminate a Testing, You must delete the local Testing version instance on your computer and all documents and materials You received from Us in connection with the Testing;
(3)Termination of a Testing by Us is not grounds for any kind of refund and your participation in a Testing does not entitle You to any compensation or any free Services, unless otherwise specifically announced by Us; and
(4)If and when We release a full (non-Testing) version of the particular Game and We may allow your use of the Game to continue to the full version. If so allowed by Us, your continued use of the Game will no longer be subject to this Article 6 but will still be subject to the rest of this Agreement.
2.Use of a Testing version is subject to confidential treatment of that Beta and all elements thereof, including without limitation to information disclosed by Us to You, or accessed or provided by You, in relation to the Testing (including any feedback provided and the Game itself). You agree that You will:
(1)not use any Confidential Information other than as necessary to use the Testing version in accordance with this Agreement;
(2)maintain Confidential Information in strict confidence and use the same degree of care to protect it as You use to protect your own Confidential Information, but in no circumstances less than reasonable care;
(3)not disclose the Confidential Information to any person or entity other than as permitted by Us; and
(4)not make any public announcements related to the Testing or the Service, including publishing or disclosing any information (e.g. screenshots and specifications) relating to the Testing, without Our prior written approval, which We may grant or withhold in Our sole discretion.
Article 7Operation & User Responsibilities
1.While providing the Services in accordance with the terms of this Agreement, We shall maintain Our computer systems and provide security that can reasonably be expected based on technology and professionalism at the time.
2.You shall abide by applicable laws of the area where You are accessing the Services from. If any law applicable to You restricts or prohibits You from using the Services, You shall comply with any such legal restrictions or, if applicable, stop accessing and/or using the Services. You promise that any information You provide Us pertaining to the access of the Services is true, accurate and complete.
3.We may provide game-related information in the Services. You have no right to request that We provide or disclose internal information pertaining to the scoring method of the Services or the probability of Virtual Items drops and acquisitions unless otherwise prescribed by mandatory provisions in law.
4.All data available when You play the Game, including but not limited to characters, gear, items, monster abilities or other similar information, is designed by the Game company. We may make appropriate adjustments to related parameters to ensure the Game's fairness, and announce any such adjustments.
5.Information, data, applications, sound, images, graphs, videos, labels or other materials You or other users send, upload, exchange, transmit, or otherwise provide via this Service (hereinafter referred to as “Content”). You understand and agree that any Content You may send while Using the Services, whether published publicly or sent privately, is the sole responsibility of the Content sender. This means that You, not Us, are fully responsible for any Content uploaded, exchanged, or transmitted or otherwise provided via this Service. If We consider any Content uploaded via the Services violates any part of the terms of this Agreement, or said Content harms the reputation of Us or the Services, We reserve the right to delete said Content. Under no circumstances will bilibili be liable in any way for any Content, including, but not limited to, any errors or omissions in any Content, or any loss or damage of any kind incurred as a result of the use of, or reliance on, any Content posted, emailed, transmitted or otherwise made available through the Services.
6.You may not upload, disseminate or otherwise provide any of the following Content:
(1)Any Content that is illegal, harmful, threatening, abusive, harassing, alarming, distressing, tortuous, defamatory, slandering, obscene, hateful, racially, ethnically or otherwise objectionable in nature.
(2)Any Content that infringes on the privacy of others.
(3)Any Content that incites violence or racial/ethnic hatred.
(4)Any Content that infringes upon the intellectual property rights or other exclusive rights of others.
(5)Any Content that contains unsolicited or unauthorized advertising, promotional materials, spam mail, spam advertising mail, or any other form of solicitation.
(6)Any Content containing software viruses or any other computer codes, files, or programs designed to interrupt, destroy, or limit the functionality of any computer software, hardware, or telecommunication device.
(7)Any Content that pertains to political issues of sovereign states, such as matters of national sovereignty, territorial disputes, and government policies.
(8)Any Content that violates any applicable laws or regulations.
7.You may not perform the following actions:
(1)Use the Services to harm, offend, or harass anyone.
(2)Use the Services to harm minors or make available Content that is harmful to children or minors in any way.
(3)Use the Services for fraudulent or abusive purposes (including but not limited to Using the Services to impersonate any person or entity, or otherwise misrepresent your relationship with any person, entity or the Services).
(4)Use the Services for any commercial or business purposes, or for the benefit of any third party, or to send unsolicited messages.
(5)Make, publish, disseminate or use any form of cheating tools or programs that hinder the fairness of the Game. These cheating tools or programs will copy, modify, add, delete, mount or create any derivative works of the software or the data released to any terminal memory during the operation, the interactive data between the client and the server during the operation, and the system data necessary for the operation, and modify the functions or operation effects of the software. The forms include but are not limited to plug-ins, plug-in programs, unauthorized third-party software, systems and so on. Given that cheating tools such as plug-ins are hidden or disappear after use, You understand and agree to use the monitoring data in the Our program as the basis for judging whether You use cheating tools.
(6)Impede, manipulate or obstruct the Services or the servers or network the Services uses or any other user's use and enjoyment of the Services, or disobey any requirements, procedures, policies or regulations of networks connected to the Services.
(7)Attempt to decompile, reverse engineer, disassemble or hack the Services, or compromise any encryption technology, security measures or data We transmit, process or store, or otherwise disrupt the normal running or the fairness of the Game.
(8)To under a fake name, with fraudulent behavior, or in other false ways pay for the purchase of Virtual Currency or Virtual Items.
(9)Forge headers or otherwise manipulate identifiers in order to disguise or mislead the origin of any Content or communications transmitted through the Services.
(10)Refund without proper reason, i.e., to refund after having purchased and used In-game Virtual Items and Virtual Currency.
(11)Transfer, agree to sell or trade any Account, Our Game or any Service without authorization.
(12)Collect or store any information that could be used to identify an individual, either itself or combined with other information, from the Services from other users of the Services without their express permission.
(13)Use the Services in any way that would affect Us adversely or reflect negatively on Us or the Services or discourage any person from using all or any portion of the features of the Services.
(14)Use the Services in violation of any applicable laws or regulations.
8.If We reasonably believe that You have seriously violated these terms (including multiple minor violations), We have the right to terminate this Agreement and reserve the right to take the following measures as part of Our effort to protect the Services or Our users:
(1)Block or intercept communications (including without limitation status updates, postings, messages, and/or chats);
(2)Delete In-game Virtual Items or other Game data, confiscate unjust gains, or roll back or reset data;
(3)Mute, temporarily suspend, or permanently ban login access;
(4)Temporarily or permanently isolate your Account, or force a disconnection;
(5)Revoke transactions, deduct proceeds from unlawful transactions, or restrict trading functions;
(6)Suspend and eventually delete the user Account.
9.Without limitation, any violation of the terms of this Agreement may be deemed as a serious violation. You understand that You have no right to ask Us for a refund should this Agreement be terminated. You agree to compensate Us for all losses, damages, claims and expenses incurred from violating the terms of this Agreement.
Article 8Game Updates & Suspension
1.You understand that the Services or Game is an ongoing development. We will provide software updates or changes from time to time to improve the user experience and the Services, and may as such request that You accept updates to the Game or Services installed on your device. You understand and agree that We may update the Game or Services with Our without notifying You. You may need to update third-party software from time to time to access the Game or Services. You have the right to choose whether to accept Game or Services updates. If You do not accept an update, some functions may be restricted or unavailable to You.
2.We may update, patch or modify the software remotely and access the software residing on your machine or device for such purpose, and You hereby grant to Us the right to deploy and apply such patches, updates and modifications. All provisions of these Agreement that refer to “software” shall also include all such patches, updates and modifications.
3.To the fullest extent permitted by applicable law, We may change all or part of the Game or Services Content at any time and for any reason, or suspend or terminate the provision of the Game or Service without prior notice to You.
4.Should any of the following situations occur, We may suspend or terminate the provision of the Game and Services without prior notice to You:
(1)If We are unable to provide the Game or Services due to natural disasters such as earthquakes, tsunamis, typhoons, lightning, rainstorms or floods, or due to fire, power failure or other unforeseen events or circumstances, war, conflict, riot, unrest or labor dispute.
(2)If We are unable to provide the Game or Services due to regular or emergency maintenance of the system, maintenance required to provide the Game or Services or network system overload and issues of the provider.
(3)And in addition to the above, when We determine it necessary to suspend or terminate the provision of the Game or Service.
5.We shall not be held liable for any loss incurred by You as a result of changes, suspension or termination of the Game or Services described in this article, except for situations attributable to Us.
6.If You do not log in to or use the Services for consecutive365 days period, We may notify You to log in within 15 days. Should You not log in to the Services within that time frame, We reserve the right to delete or deactivate your Account and all Virtual Items and Virtual Currency in your Account shall be forfeited and no refunds will be made in respect of the same to the fullest extent authorized by law. Notwithstanding the above, normally We do not wish to delete your Account unless there are exceptional circumstances.
Article 9 Terminating Operation
Should this Agreement be terminated because We terminate the operation of the Game Services, We will, to ensure the legitimate rights and interests of Our users, deal with matters related to the termination of the Game operation in accordance with relevant laws and regulations, including but not limited to announcing said termination on the main page of Our Website, on the In-game login menu, or purchase menu prior to the termination. Virtual Items and Virtual Currency You have not yet used or Game Services that have not yet expired, may be settled on Our discretion to the fullest extent permitted by the applicable law.
Article 10 Intellectual Property Rights
1.Our Service including Our Content and Games is owned by Us or Our licensors. We grant You a non-exclusive, non-transferable limited right and license to install the software and to access and/or use the Services, subject to the terms and conditions of the Agreement and for personal use only. This license does not allow You to make any commercial use or any derivative use of the Services. All rights not expressly granted by Us under the Agreement are hereby reserved by Us. Any third-party scripts or code, linked to or referenced from the Services, are licensed to You by the third parties that own such scripts or code, not by Us. Our Service may involve third-party intellectual property rights. If such third-party has requirements for users to use such intellectual property rights in Services, You should comply with such requirements.
2.Our Services may let You upload, post and store photos and other content that You own, to which You retain your ownership and to which bilibili is entitled to a free, global, perpetual, non-exclusive, transferable, and sublicensable (through multi-level) license to use, including but not limited to text, images, video, audio, music, sound, dialogue, etc. You hereby confirm and agree that the forms of use include, but are not limited to, use in specific products and services or use for the promotion of corresponding products and services.
3.Game software, manuals, and all related merchandize products are protected by copyright law and belong to Us. To be specific, any materials that are part of the bilibili Services (including but not limited to any content, websites, Games, programs, tools, source codes, object codes, HTML, content, files, patches, updates, modifications, derivative works, printed or electronic documentation, instructions, design, accounts, passwords, themes, concepts, stories, storylines, technology, architecture, logic, structure, sequence, organization, themes, symbols, instructions, design, text, data, sounds, photographs, audio clips, audiovisual, video, artwork, graphics, logos, names, button icons, images of vehicles, accessories, virtual components, equipment, materials, selection and arrangement, titles, methods of operation, software, related documentation, and all other features contained in the bilibili Services) are protected by applicable laws from unauthorized use and shall not be copied, reproduced or modified in part or in whole in any way without Our express permission. By using or accessing the Services You agree to comply with the copyright, trademark, service mark, and all other applicable laws that protect the Services and its content. You agree not to copy, distribute, republish, transmit, publicly display, publicly perform, modify, adapt, rent, sell, or create derivative works of any portion of the Services or its content, and You may not use any portion of the Services or its content to create any merchandize products without Our prior written consent. You also may not, without Our prior written consent, mirror or frame any part or whole of the Services on any other server or as part of any other website. In addition, You agree that You will not use any robot, spider or any other automatic device or manual process to monitor or copy Our content, without Our prior written consent (such consent is deemed given for standard search engine technology employed by Internet search websites to direct Internet users to this website).
4.You shall not in any way provide operation (or hosting) services of the Game, intermediate services or obstruct, simulate or reset it. Related prohibited methods include but are not limited to setting up private servers, reverse engineering, modifying the Game, or adding new mods, or using certain tool programs to provide operation (or hosting) services of the Game.
5.The intellectual property rights of any data information (if any), except for your personal information, generated on Our servers during your participation in the Game belong to Us. You have limited usage rights to Game data information while You use the Game software and Service in accordance with this Agreement.
6.bilibili remains the sole owner of rights, titles and interests (including intellectual property rights, neighboring rights and other rights and interests) in and to the bilibili Services. You acknowledge and agree that You may not have any right or interest as a result of using the bilibili Services, except explicitly granted to You under this Agreement.
7.bilibili respects copyright law and expect Our users to do the same. It’s Our policy to terminate in appropriate circumstances Game Accounts of users who infringe or are believed to be infringing the rights of copyright holders.
8.All other rights not expressly authorized by other provisions of this Agreement are still reserved by the Us.
Article 11 Personal Information
1.We take very seriously the protection of Our users' personal information. We will adopt safety technology and other safety measures that match the Services, and establish a comprehensive management system to protect your personal information and prevent your personal information from being improperly used, from any unauthorized access and usage, or from being divulged.
2.The protection of personal information shall be handled in accordance with relevant laws and regulations. We may use your personal information within the scope required to fulfill this Agreement.
3.We have formulated an independent Privacy Policy to protect your privacy and standardize the use of personal information. Kindly read carefully said Privacy Policy at https://sdk-support-intl.biligame.net/userAgreement.html?game_id=10589&type=4&agreement_code=f774280814b75d72b6d5258952d0919f&lang=en .
Article 12 Responsibility Limitations
1.The Services are provided to You on an “as is” and “as available” basis without warranties or representations of any kind, express or implied. You assume all responsibility for your use of the Services. To the fullest extent permitted by applicable law, We disclaim all warranties, express or implied, which might apply to the Services, including implied warranties of title, non-infringement, merchantability, fitness for a particular purpose, any warranties that may arise from course of dealing, course of performance or usage of trade, and any warranties as to the accuracy, reliability or quality of any content or info contained within the Services.
2.IN NO EVENT SHALL WE BE LIABLE WHETHER IN CONTRACT, WARRANTY, TORT (INCLUDING WITHOUT LIMITATION NEGLIGENCE (WHETHER ACTIVE, PASSIVE OR IMPUTED), PRODUCT LIABILITY OR STRICT LIABILITY OR OTHER THEORY), OR OTHER CAUSE OF ACTION AT LAW, IN EQUITY, BY STATUTE OR OTHERWISE, FOR LOSS OF USE, PROFITS, REVENUES, GOODWILL OR ANTICIPATED SAVINGS OR FOR ANY INDIRECT, INCIDENTAL, SPECIAL OR CONSEQUENTIAL DAMAGES (INCLUDING WITHOUT LIMITATION ANY LOSS OF DATA, SERVICE INTERRUPTION, COMPUTER, MOBILE PHONE OR MOBILE DEVICE FAILURE) ARISING OUT OF OR IN CONNECTION WITH THE USE OR INABILITY TO USE THE SERVICES, INCLUDING, WITHOUT LIMITATION, ANY DAMAGES RESULTING THEREFROM, EVEN IF BILIBILI HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
3.We will provide Our Services with the similar skill and care as other similar website service providers. If You have any issues with or if You are unsatisfied with Our Services, You may contact Us for discourse or You may stop using Our Services. We assume no responsibility for any interruptions or errors You encounter while accessing Our Services, unless otherwise agreed in this Agreement. YOUR ONLY RIGHT WITH RESPECT TO ANY PROBLEMS OR DISSATISFACTION WITH THE SERVICES IS TO TERMINATE YOUR ACCOUNT AND DISCONTINUE ANY USE OF THE SERVICES.
4.WE ARE NOT RESPONSIBLE FOR ANY OF THE FOLLOWING:
(1)LOSSES OR DAMAGES NOT CAUSED BY OUR VIOLATING ANY CLAUSE OR BY NEGLIGENCE.
(2)LOSSES OR DAMAGES NEITHER YOU NOR WE MAY REASONABLY FORESEE AT THE TIME OF YOUR AGREEING TO THESE TERMS OR ARTICLES, INCLUDING LOSSES INCURRED AS A SIDE EFFECT OF FORESEEABLE LOSSES. THESE MAY INCLUDE DATA LOSSES, OPPORTUNITY LOSSES, SERVICE INTERRUPTION, COMPUTER OR OTHER DEVICE FAILURES OR FINANCIAL LOSSES.
(3)ANY LOSSES OR INCREASE IN LOSSES CAUSED BY YOUR VIOLATING ANY OF THESE TERMS OR ARTICLES.
(4)LOSSES OR DAMAGES ARISING FROM TECHNICAL FAILURES OR THE AVAILABILITY OF OUR WEBSITE, GAMES AND/OR SOCIAL MEDIA CHANNELS THAT ARE NOT WITHIN OUR REASONABLE CONTROL.
(5)WE MIGHT PROVIDE THIRD-PARTY WEBSITES OR LINKS TO RESOURCES IN OUR SERVICES, BUT WE DO NOT GUARANTEE AND ASSUME NO RESPONSIBILITY REGARDING THE AUTHENTICITY AND VALIDITY OF CONTENT, ADVERTISEMENT, SERVICES, AND PRODUCT INFORMATION ON ANY SUCH LINK. THE INCLUSION OF ANY LINK DOES NOT IN ANY WAY IMPLY OR EXPRESS AFFILIATION, ENDORSEMENT OR SPONSORSHIP BY US OF ANY LINKED SITE AND/OR ANY OF ITS CONTENT THEREIN. WE ARE NOT LIABLE FOR ANY LOSS OR HARM THAT OCCURS TO YOU AS A RESULT OF SUCH SITES. IN ADDITION, THE SERVICES MAY CONTAIN LINKS TO THIRD PARTY TEXT AND VIDEO FEEDS (AND PODCASTS) (COLLECTIVELY, "THIRD PARTY FEEDS"), PRODUCTS, WEBSITES, SERVICES AND OFFERS, OR LINKS TO DOWNLOAD THIRD PARTY SOFTWARE APPLICATIONS. ADDITIONALLY, THIRD PARTIES MAY MAKE AVAILABLE, ON THEIR OWN WEBSITES, THIRD PARTY FEEDS, AND SOFTWARE APPLICATIONS. THESE THIRD PARTY LINKS, THIRD PARTY FEEDS, PRODUCTS, WEBSITES, SERVICES AND SOFTWARE APPLICATIONS ARE NOT OWNED OR CONTROLLED BY BILIBILI. RATHER, THEY ARE OPERATED BY, AND ARE THE PROPERTY OF, THE RESPECTIVE THIRD PARTIES, AND MAY BE PROTECTED BY APPLICABLE COPYRIGHT OR OTHER INTELLECTUAL PROPERTY LAWS AND TREATIES. BILIBILI HAS NOT REVIEWED, AND ASSUMES NO RESPONSIBILITY FOR THE CONTENT, FUNCTIONALITY, SECURITY, SERVICES, PRIVACY POLICIES, OR OTHER PRACTICES OF THESE THIRD PARTIES. BY USING THE SERVICES, YOU AGREE THAT BILIBILI SHALL NOT BE LIABLE IN ANY MANNER DUE TO YOUR USE OF, OR INABILITY TO USE, ANY THIRD-PARTY FEED, WEBSITE OR WIDGET. YOU FURTHER ACKNOWLEDGE AND AGREE THAT BILIBILI MAY DISABLE YOUR USE OF, OR REMOVE, ANY THIRD PARTY LINKS, THIRD PARTY FEEDS, OR APPLICATIONS ON THE SERVICES TO THE EXTENT THEY VIOLATE THESE TERMS OF SERVICE.
5.WE ARE ONLY RESPONSIBLE FOR LOSSES AND DAMAGES WITH REASONABLY FORESEEABLE CONSEQUENCES ARISING FROM OUR NEGLIGENCE OR VIOLATION OF THESE TERMS AND ARTICLES, WITH THE MAXIMUM AMOUNT BEING THE AMOUNT YOU HAD PAID US WITHIN 90 DAYS PRIOR TO THE DATE AT WHICH YOU MADE THE CLAIM. FORESEEABLE LOSSES AND LOSSES REFER TO LOSSES OR DAMAGES WHICH YOU AND US MAY THINK OF WHEN YOU AGREE TO THESE TERMS AND ARTICLES.
6.NOTWITHSTANDING THE FOREGOING, SOME COUNTRIES, STATES, PROVINCES OR OTHER JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF CERTAIN WARRANTIES OR THE LIMITATION OF LIABILITY AS STATED ABOVE, SO THE ABOVE TERMS MAY NOT APPLY TO YOU. ALSO, YOU MAY HAVE ADDITIONAL LEGAL RIGHTS IN YOUR JURISDICTION, AND NOTHING IN THIS AGREEMENT WILL PREJUDICE SUCH RIGHTS THAT YOU MAY HAVE AS A CONSUMER OF THE SERVICES.
Article 13 Indemnity
You agree to indemnify and hold bilibili and each of their respective members, directors, officers, employees and agents harmless from and against all costs, actions, losses, damages, claims, demands, settlements, fines, penalties, liabilities and/or expenses, including attorneys' fees, arising howsoever under this Agreement including without limitation arising from or in connection with misrepresentation, negligence, omission, and/or breach of this Agreement on your part. This indemnity shall be granted whether or not legal proceedings are instituted and, if such proceedings are instituted, irrespective of the means, manner or nature of any settlement, compromise or determination. For the avoidance of doubt, nothing in this clause shall prevent or restrict Us enforcing any other rights and obligations owed to it under this Agreement.
Article 14 Trade Compliance
1.Collection of individual's information for sanction compliance purpose. You understand and agree that (i) for trade compliance purpose, bilibili is obligated to gather information on individuals using bilibili’s Services; (ii) bilibili fulfils these obligations by requiring individuals using bilibili’s Services to provide the information including name, nationality, birthdate, identify number, IP address, location, and other necessary information; (iii) You agree to provide such information mentioned in item (ii) so that bilibili can confirm the submitter’s identity, and verify that the submitter is not subject to sanctions or other legal restrictions.
2.You promise not to sign up for or use bilibili Account to engage in the following acts: for the purpose of conducting any action which violates, or would assist in violation of, applicable laws, regulations and rules, including restrictions under the U.S. sanctions and export control laws and regulations, or which would involve proceeds of any unlawful activity; any activity which would publish, distribute or disseminate any unlawful material or information.
3.Ensuring compliance with applicable sanction laws. You ensure that your use of bilibili's Services does and at all times will comply with all applicable laws and regulations, including, without limitation, all OFAC(the Office of Foreign Assets Control)-administered sanctions programs and any other sanctions programs.
4.Requirements before closing a bilibili Account. Before You apply to Us for closing your bilibili Account, in order to protect your Account security and property rights and interests, You must first check and ensure that the Account You are applying for closing meets the following conditions, including but not limited to: there is no violation of any applicable laws and regulations, including, without limitation, all OFAC-administered sanctions programs and any other sanctions programs.
5.Our right to decline, suspend, or close your Account. We reserve the right to decline to provide Our Services to You or immediately suspend or close your Account, without notice, if We learn or reasonably suspect, in Our sole discretion, that You will use or have used your Account to engage in unlawful or improper activity in violation of applicable laws or regulations. We reserve the right at all times to monitor, review, retain and/or disclose any information as necessary to satisfy any applicable law, regulation, sanctions programs, legal process or governmental request.
Article 15 Dispute Resolution and Governing Law
This Agreement is governed by the laws of the Hong Kong Special Administrative Region of the People's Republic of China, and all conflicting legal provisions shall be excluded. Both parties agree that any dispute arising from this Agreement shall be submitted to the Hong Kong International Arbitration Centre for arbitration in accordance with the effective Hong Kong International Arbitration Centre Arbitration Rules. The final arbitration result shall be legally binding on both parties. Any arbitration shall be held in Hong Kong.
Article 16 Limitation on Claims
To the maximum extent permitted by applicable laws, any claim arising from or in connection with this Agreement and/or the bilibili Services, must commence within 365 days after You shall first become aware of or within 365 days after the claim or cause of action accrues (whichever is earlier). If it is not filed within that time, then the claim is permanently barred.
Article 17 Miscellaneous
1.English Version. The English version of this Agreement will be the version used when interpreting or construing this Agreement.
2.Entire Agreement. This Agreement and any other document or information referred to in this Agreement constitutes the entire and exclusive understanding between You and Us regarding the Services and supersede any and all prior oral or written understandings or Agreements between You and Us regarding the Services.
3.Severability. If any part of this Agreement is deemed to be invalid or unenforceable under any applicable law or by an applicable court, that part shall be interpreted so that it remains consistent with the applicable laws, while reflecting Our original intent to the greatest degree possible. The rest of this Agreement shall remain valid and enforceable.
4.Waiver of Right. Our failure to exercise or enforce any of the rights in this Agreement does not mean that We waiver any such rights. Any waiver of such rights shall be effective only in written form signed by Us.
5.No Assignment. You may not assign, transfer, charge, or sub-contract all or any of your rights or obligations under this Agreement, whether by operation of law or otherwise, without the express prior written consent of bilibili. Otherwise, bilibili may, in its sole discretion, terminate providing any services to You without prior notice. Notwithstanding the foregoing, bilibili shall be entitled to at any time assign, transfer, charge, or sub-contract all or any of its rights or obligations under this Agreement.
6.Notification. All notifications sent by Us to You may be delivered via announcements within the Services, on the official website or important pages of the official Game forum, via email, or via regular phone calls, text messages, etc.
7.Contact Us. If You have any further questions about this Agreement, please contact Us via the In-game customer Services or on the official websites.