Ever keen to experiment with digital distribution, Steam is trying something unusual on XCOM: Enemy Unknown pre-orders with publisher 2K. Rather than offering fixed bonuses, Steam will unlock increasingly fancy goodies as more people pre-order, including extra character customisation options, Team Fortress 2 hats, and a free copy of Civilization V.
Everyone who pre-orders through Steam will help the "reward" drive, which seems to hope it'll inspire a little of that Kickstarter feeling. Customers are fast approaching the first unlock, a pack of cosmetic XCOM pretties including shiny new armour, paints for armour, and a recruit with the classic X-COM: UFO Defense flattop haircut.
The flattop also features, in the second tier, a pack of TF2 goods. This offers that good old flattop for the Soldier, a creepy sort of alien head for the Pyro, and a very swanky medal. Lastly, if loads and loads of people pre-order, everyone will also get a free copy of Civ V, or a gift copy if they already own it.
Of course, Steam's charging the full $50 for XCOM, so you might instead fancy buying it from somewhere that simply knocks a few dollars off the price instead. XCOM: Enemy Unknown is coming to PC, Xbox 360 and PlayStation 3 on October 9.