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There were plenty of delicious Borderlands announcements at PAX East today, but those who weren't present for the revelry may be feeling left out. Thus, a treat is in order! Gearbox was apparently handing out SHiFT codes, which give players access to special golden keys. Predictably, golden keys open golden loot chests. Also predictably, golden loot chests have rare loot inside. Seeing a pattern?
The nice thing about these codes is that they can be used by an unlimited number of players until they expire, so when someone posts a code online—like Redditor TripleRPD did this afternoon—they can be shared throughout the community. These codes (one for each platform) seem to be active still, but just in case, it's best not to delay.
Gearbox has been pulling this stunt at PAX East this weekend, and today during their panel they showed this video of a whole bunch of people getting punked.
I'll tell you one thing: if I ever see a Dr. Zed vending machine in a mall in Baltimore, I'm staying the hell away from it, no matter how much incendiary damage I've suffered.