Time for some calculating (in USD):
$50 gives 400 red beans, minus the +40 bean bonus.
So based on its discount (in USD), the deluxe pack's price of $60 should give you 480 beans.
Instead, you get 200. Think of it this way: assuming you've already unlocked every battleframe, the remaining 280 beans goes into the rest of the package: The jeep, the warpaint, the titles, and the VIP time. In comparison, the three bikes in the red bean store are priced at 175, 290 and 350 beans, and 90 days of VIP time alone is roughly 300 beans.
In its original price, the deluxe pack was unfeasible for players who already had all battleframes unlocked (me included). As it is it's still a high price, but now you're definitely getting a more reasonable bang for your buck even if you've already unlocked every battleframe (if you haven't unlocked most of the other frames, then now's a really good idea to throw some money at Red 5).
Edit: I didn't mention the soundtrack and the concept art book. Music is pretty average stuff, but if you're into concept art, R5's stuff can be simply gorgeous.